06 Oct Generating Results Through Adult Email Marketing
What if I told you that adult email marketing could change the game?
Here at Adult PR, we are marketing and communications specialists. We help businesses to perfect the relationships they have with their consumers, encouraging brand growth. Day to day, we are responsible for bringing well considered marketing campaigns to fruition, both managing and monitoring their success along the way.
During our time within this space (13+ years), we have been responsible for helping hundreds of brands succeed. These range from a well-known escort brand Smoochi, right through to sex toy brands and the adult platform X-Tube. It’s safe to say that we know what works when it comes to adult marketing. With a wealth of experience, proven track record, and an abundance of positive client testimonials under our belt, you can have confidence in our expertise.
What is adult email marketing?
Email marketing is exactly what is says on the tin. It’s marketing, via email!
This type of campaign is a great way to keep previous customers involved and interested in the products or services you sell. In other words, it’s an invaluable tool when it comes to bridging the gap between you and your consumers. This technique will make your audience feel more valued and will ultimately drive more traffic to your website, creating more conversion potential. What more could you ask for?!
Every marketing technique has several aims and providing your campaigns are well planned, they should help you to achieve…
Better brand recognition
An improved relationship with your consumers
A stronger reputation
One of the most common forms of email marketing are regular newsletters. These are usually sent out by brands on a weekly, monthly, or quarterly basis. You can discuss anything you like in a newsletter, providing you keep things topical and interesting. For example, you might want to discuss a recent news story or show off new product releases.
Flash sales and discount codes
Everyone loves to feel like they’re saving themselves some money, especially within today’s climate. Depending on the type of service you offer, email marketing can also be a great way to share news of flash sales. This will drive more traffic to your website and in turn, encourage purchases.
It is important, however, that you don’t run flash sales too often. Doing so could mean that your audience come to expect this of you, meaning they may hold off from making purchases during non-sale periods.
3 ways to improve the ROI of your adult email marketing
Once you have created a thorough strategy for your email marketing, it’s now time to put this into action. Ensuring that your material is captivating can be tricky.
Struggling to generate a high ROI? Below, we’ve listed some of our top tips for keeping your audience engaged and improving your CTR…
1. Keeping things fresh
Every piece of content you send out over email needs to be unique, in theme and in style.
Don’t stick to the same topics every time you send out a newsletter. Similarly, don’t cling to the same kind of promotion each time either. Like with any form of marketing, your materials are going to stretch further if they are fresh, current, and engaging.
2. Making your emails mobile-friendly
It’s a given right? Although this might seem like common sense, you’d be surprised at just how many people forget to think about mobile users when it comes to their campaigns. Statistics show that around 81% of emails are opened on mobile devices such as a phone or tablet. What’s more, 71% of your list are likely to delete the email immediately if there are issues with how it’s displayed.
With the above statistics in mind, businesses simply cannot afford to forget about catering to this market. When you work with email marketing specialists like ourselves, however, we will ensure that your content is user-friendly, no matter where it is being viewed from.
3. Make your subject line compelling
When a user opens their emails or receives a notification, the first thing they are going to see is the subject line. With just 7 seconds to make a good first impression and 8 seconds to grab someone’s attention, it’s vital that this is compelling.
Keep them short, sweet, and friendly. Email campaigns with subject lines shorter than 50 words have the most success in terms of open rate. If you venture much further than this word limit, you run the risk of this being truncated, detracting from your message.
Why you need an email marketing specialist
Knowing the software
One of the trickiest parts of launching any email marketing campaign is knowing the software. From Sendinblue and Mailchimp, right through to Campaign Manager, there are lots of different programs out there to use. This being said, knowing which to choose and where to begin is easier said than done.
As adult email marketing specialists, we are trained across all of the major platforms, allowing us to piece a campaign together with the touch of a few buttons. What’s more, working with our graphic design team, we can build custom templates, helping your emails to stand out from the crowd.
Being a creative
In addition to knowing your chosen software, you also need to be a creative.
Creativity isn’t a trait that comes naturally to us all and if writing isn’t quite your forte, you might want to consider reaching out to an expert. At Adult PR, we are constantly working together to brainstorm new campaign ideas for our clients. From here, our skilled content team can then get to work writing the first draft of your marketing material, ready for your approval.
Finding the time
If you’re a fellow business owner, you don’t need me to tell you how it feels to juggle a million plates at once. It often feels like you need to be an expert in everything just to get through the day. With this in mind, the last thing you want to be adding to your already overwhelming to-do-list is email marketing.
From brainstorming, to creating a template, to monitoring a campaigns success, this entire process can be quite a lengthy one. When you work with a team like ours, however, you can fast forward through all of the stress and skip right to seeing the results!
Contact us today!
To speak to a member of our team about adult email marketing, contact us today! You can reach us by clicking here.