01 Oct Escort PR Agency
Escort PR Agency – When talking about sex industry marketing many people make it more confusing than it should be. This is probably because of their lack of experience within the industry. Many people can’t relate to the industry and don’t know where best to start; often over complicating the whole process.
Let’s start with the basics and break down exactly what it is you are selling and therefore marketing. Put plainly, escorting isn’t far from a customer service related industry. As such it needs to be treated like one when it comes to creating a marketing strategy.
Here at Adult PR, our team put together some advice on how to attract new clients.
A pretty basic, yet good place to start, is to be listed on escort directories. By doing this you can use their adult website SEO to your advantage. For example, if someone was to search for ‘escorts in London’ a directory should come up. It is a benefit to put yourself on these listings to increase your enquiries. You should also spend some time making your look appealing. The more information and images the better.
Adult social media marketing.
Making sure you use social media every day means that you are constantly engaging with clients. Keep them up to date with what you are up to and show different sides to yourself. Amore personable service will not only attract new customers but will see regulars coming back.
Once you have a few clients and get to learn their spending patterns and when they are likely to want your services, be sure to keep them up to date with when you are available. As you get busier this will become harder; so be sure to keep a diary so that you stay organised and don’t accidentally lose clients due to your busy schedule.
Whether you are an agency or independent, promoting your escorting services can be tricky.
Independent escort marketing.
Gone are the days of phone boxes. Hello, social media and online interaction.
If you are an agency, we would suggest a tasteful Instagram feed which attracts both men who want to use your agency and women who want to work for you. It goes without saying, you must operate under the guidelines of the country that you work from. As an escort PR agency, we have a lot of experience in this area. As such, should you have any questions at all please do get in touch and let us know?
Your easiest way to generate regular income is repeat custom.
So how do you ensure that your clients return? You simply need to provide the ultimate experience. It doesn’t matter if the service being sold is bookkeeping or blowjobs; if you’re no good at your job, you won’t be getting a repeat customer. Don’t get distracted and provide your client with the ultimate experience.
You can also expand your service list if you are comfortable to do so. There are niches you will find that suit your personality. This could be anything from a ‘couple’s weekend away’ to pegging. If you do not feel awkward with the service in question, it can only benefit you to expand your repertoire.
Along the same vein as above, why not set up a premium Snapchat or an Only Fans account so your regular customers can subscribe to see you more frequently?
Escort agency marketing.
There’s a lot more to adult web development than glossy templates and eye-catching logos. Not only do you want your escort agency site to stand out from the crowd, but you want it to be easy to find on search engines, for consumers to navigate and generate sales.
Our escort PR agency we know how important it is for you to have a fully responsive website. Here are three signs that your website needs an update.
When your customers are booking an escort, the last thing they want is a slow functioning website. Badly written code, poorly optimised files or even bloated CMS/Framework can all cause slow loading times. Unfortunately, slow loading times will result in potential customers leaving your website and have a higher bounce rate, which will lower your search engine ranking.
Not optimised for mobiles.
Many customers book escorts on their phones, which means having a website that works well on smartphones is vital. A responsive website also adapts to the screen size of the device it’s being viewed on. Not only will customers find it frustrating and leave your website, but Google will drop it down in the search results, which will negatively impact your organic search traffic.
More than five years old.
Everyone loves a fancy website. As technology evolves each year, older websites can look outdated, which can harm your search rankings and user experience.
As above, it’s important to remember that your clients won’t always have a desktop to hand. They can be on the move, on the road or simply make it a spontaneous decision when they decide to seek some companionship. As such, it’s vital to check if your escort agency is fully optimised and responsive.
Our escort PR agency works with a variety of content management systems (CMS) that suits the needs of your agency and giving you full control of its easy to edit webpages and media uploads. For more information on how our adult industry web design agency can help you, get in touch for more advice, we are always happy to help. Just click here.
Do we really need PR?
While it is possible to operate an escort agency with no PR spend, it’s incredibly risky. If a crisis should occur, your brand will be unable to limit the damage, which can result at the end of your business.
Here are five reasons why our escort PR agency believes you should invest in crisis management.
In most cases, adult PR agencies not only help attract new clients but prospective employees too. By implementing a strong PR strategy, you can control your brand messaging; gradually cultivating a reputation as one of your industries best and most sought-after employers.
Retain Existing Staff.
Employee turnover is a serious threat to escort agencies. All it takes is one bad tweet for your entire business to fail. Escort PR agency support can create a sense of pride among employees; confirming their decision to remain with the company.
Gain Message Clarity.
Not all escort agencies
When it comes to the adult industry, businesses face additional risks other companies are unlikely to face. By investing in an adult entertainment public relations agency, you’ll be able to implement a damage control strategy in the event of a crisis; thus, saving your brand.
Putting your name in media publications can be incredibly expensive. By using a PR agency, you’ll be able to take advantage of their network of contacts and increase your brand awareness at a much lower rate.
How about Social Media? How does that help independents and agencies?
As we are sure you have noticed, Instagram is shadowbanning many adult entertainers and blocking adult content. This has made it a huge challenge for escorts to build brand awareness. Unfortunately, there are more options for agencies than independents. If you work alone you now have to rely on other social sites and apps such as smooci.com.
If you are an agency, one of the most effective ways to achieve more bookings is through consistent blogging.
Here are three ways our team believe blogging can benefit your escort agency.
Adult social media marketing.
As above, having a strong adult social media presence is vital for marketing your escort agency. Coming up with content that’s safe for work can be difficult.
By blogging on your website, you’ll be able to create your own SFW content that can also be promoted on social media. As a result, you’ll be able to create an engaging social strategy that will successfully promote your business and reach a wider audience.
You can’t launch your escort website without adult industry-specific SEO. SEO is the driving force behind every successful website. By adding in relevant keywords to your blogs, you’ll be able to increase your chances of being found in the search engines. Without this, you’ll unlikely see high-quality traffic and your escort agency will be unable to generate income.
Establish your brand as an industry expert.
No matter how big or small your escort agency is, blogging is the number one way to build trust from potential clients and establish your brand as an industry leader. Consistent and regular content will help establish your agency as one who can be trusted, as well as an expert in the industry. By creating safe for work adult entertainment content, that’s informative and valuable, you’ll quickly improve your customer retention and brand perception.
But I really want to use Social Media!
Okay fine, but to succeed with adult content online you do need to pay attention to the guidelines.
Choose the right platform.
When it comes to marketing in the adult industry, it’s vital that your escort agency is promoting its services on the correct platform. Adult brands are struggling to promote their content on Instagram and Facebook. As “the content is deemed inappropriate for general audiences”. Therefore, fewer posts mean a loss of money and business. As a result, it’s vital that escort agencies check the guidelines to prevent their profile being shadowbanned or removed by the platform.
Safe for work content.
Adult social media marketing is a great way for your escort agency to establish a connection with potential clients. But that doesn’t mean your content has to be x-rated. Try to stand out from the crowd by posting a variety of content, including reviews, videos and think pieces. That way, you’ll be able to increase your brand exposure, by posting on popular, mainstream social networks without being shadowbanned.
Invest in the help of Adult PR.
Creating the right content for your escort agency can be challenging. With many social media accounts having issues with shadowbans or deletions, driving traffic to your website can feel near impossible.
Don’t panic! Our escort PR agency has eleven years’ experience in PR and marketing. This means we are perfectly placed to provide a variety of services for your brand. Our services ensure your campaigns target the correct audience and make you more money.