Erotic Website Traffic Generation - Adult PR
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Erotic Website Traffic Generation

Image of handcuffs to introduce our blog titled 'Erotic Website Traffic Generation'

Erotic Website Traffic Generation

For a lot of businesses, their digital storefront is the pathway to success. If this is the case for you, it’s only natural that you’re looking for ways to enhance erotic website traffic generation. Good news! Our specialist adult marketing agency can help you drive customers to your site, ultimately generating more revenue for your business. 

Let’s take a look at the different ways this can be achieved…

Search Engine Optimisation

In order to improve erotic website traffic generation, search engine optimisation is going to be key. Often shortened to SEO, this is a form of marketing that allows you to better align your website with search engine algorithms to improve your reach. 

Search engine optimisation is all aimed at improving the end user journey. With this in mind, many of the changes you make will directly benefit your customers. The more optimised your site is, the more you will be recommended for specific searches. 

There are two types of SEO – on-site and off-site. 

On-site SEO

On-site SEO refers to any techniques that take place on your website, be it in the front or back end. This is a vital part of erotic website traffic generation. Let’s break this down even further…


As part of your ongoing SEO work, new content should regularly be uploaded to your website. This is usually in the form of a blog post or landing page. If you haven’t already, we highly recommend setting up a blog or news page to house this content.

The idea behind this technique is that the more content you share, the more likely you are to answer questions that potential customers may type into Google. Your content should address common pain points. For example, ‘How to Have the Best Orgasm of Your Life’ would be a helpful topic for sex therapists or adult toy companies. 

Blog content also allows Google to gain an even better understanding of your brand and what it offers, allowing it to more accurately suggest you as an option for certain searches. 

There are lots of things you can be doing to optimise this content further. This includes:

  • Writing a compelling meta description
  • Including relevant keywords
  • Utilising optimised images
  • Breaking text up with bullet points and headings
  • Keeping sentence lengths to a minimum
  • Staying within the recommended word count (between 800-1000 words)

Mobile Optimisation

58% of all searches now take place on mobile devices, meaning brands have no excuse when it comes to building a compatible version of their website. Even in 2024, many brands lack mobile optimisation, leading to a loss of sales. If your site isn’t compatible with phones, it’s time to make this a priority!

Image Optimisation

As we mentioned earlier, SEO is all about improving the experience of the end-user. As such, site loading speed is a huge factor that determines the visibility of your website. There are a number of ways this can be improved, one of which is image compression. Moreover, you should also optimise these by including a title, description, caption, and alt-text.

Off-site SEO

Off-site SEO encompasses anything you can do offline that directly impacts your websites visibility. The main two types include:

Social Media

Although social media can be tricky to maintain as an adult business, this isn’t impossible. What’s more, it will also have a positive impact on your website too. 

Most social media platforms, including TikTok, Instagram, and Facebook, all have strict guidelines on the distribution of explicit content. As such, users must find a careful balance with what they post. You still need to entice customers, but you also don’t want to run into issues with your account being banned. It’s for this reason that so many brands reach out to a trusted XXX marketing agency like Adult PR.

When posting on social media sites, engagement is key. If your posts get a lot of attention and your account is growing, this acts as a sign of credibility in the eyes of search engines. As such, they are more likely to share your website as they see it as a reputable source for information.

For assistance with your social media marketing, get in touch with our experts by clicking here.

Media Relations

Public relations (PR) is an umbrella term encompassing a plethora of different techniques. For example, press exposure, influencer marketing, and crisis communications. 

As an adult brand, credibility plays a vital part in success and growth. The best way to build authority is through exposure within popular publications such as GQ, Cosmopolitan, and The Daily Star, to mention a few of the big names we have worked with. In being featured within these publications, as PR experts, we will always push for the outlet to link back to your website within these articles. As such, this produces a high-quality backlink. This is a form of off-site SEO.

Backlinks are successful as they indicate to Google that you are a trustworthy business. If popular, well-known publications are linking to your website, this goes a long way in upping your credibility. Not to mention, PR will also help you generate greater visibility among your target audience too!

Paid Advertising

Depending on your niche, paid advertising could also be a viable option for erotic website traffic generation. This technique encompasses both Google ads and adverts on social media. Although this can be tricky for adult brands, there are some exceptions. For example, lingerie brands and sex toy companies may find this solution particularly lucrative.  

Paid advertising is easy to track and can be used to retarget customers who have previously shown an interest in your product/service. As such, it’s a really handy tool for increasing your online presence and making sales.  

Contact Us

As experts in erotic website traffic generation, we know all of the best ways to boost your sales. Looking for support with optimising your website and building your presence? Get in touch today by clicking here!