Erotic Social Media Agency: What Strategy Works Best For Me? - Adult PR
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Given the restrictions that many social media platforms have in place regarding adult content, navigating it successfully is a minefield. It’s a thin line to tread, and one accidental misstep can leave your account shadow banned or permanently suspended. Understandably, for many adult brands, this can make you hesitant to post regularly across social media. If this is the case for you, it might be time to considering bringing in an erotic social media agency. At Adult PR, helping XXX brands succeed on social media is our speciality.  

Researching Your Audience

With any aspect of marketing – social media included – this should always be your first step. In order to grow your audience, you need to know everything about them. What is their demographic? At which points of the day is their engagement at its peak? What content are they particularly interested in? Regularly asking yourself questions like these is a great way of ensuring you’re satisfying their needs.  

If this is something you’re struggling with, it pays to take a look at what your direct competitors are doing. Who knows, they might have discovered something that you didn’t even know about. With the adult industry being as populated as it is, you’re bound to pick a few things up! If you’re still finding it difficult to build traction, our erotic social media agency can step in and help. 

Identifying the Best Platform for You

Once you’ve identified your target audience, you then have to determine the best place to reach them. If you’re posting on a platform that they aren’t on, you’re only wasting your own time. For adult brands, the most popular platforms when it comes to social media marketing are Twitter, Instagram, and Reddit. 

Twitter

If you’re in the adult industry, Twitter should be your bread and butter when it comes to your social media. Why? For starters, it takes a much more relaxed approach towards explicit content. Twitter is ideal for showcasing your content and engaging with your audience. You can also link directly to other adult pages. This can be particularly useful for those of you who utilise subscription-based platforms like OnlyFans, or to direct followers to your personal website. It’s important to note, however, that you don’t have complete free reign on Twitter. There are still plenty of rules and guidelines you must adhere to if you want to continue to use it with success. 

Instagram

Compared to Twitter, Instagram has considerably stricter policies in place for adult brands. No nudity, whatsoever. That is, unless Instagram considers it to be art. It’s important to note, however, that whilst you might think one post is artistic, Instagram may disagree. The lines get blurry here. Fall the wrong side of it and you’re at risk of suspension.  

For some adult brands like sex toy companies, however, Instagram can be somewhat easier to navigate. For content creators, however, this can be particularly tricky. As such, Instagram might not be right for everybody. For those of you who this platform does suit, however, when done well, the platform will prove to be incredibly lucrative.  

social media for the adult industry

Reddit

Despite being less popular than the likes of Twitter and Instagram, Reddit is a particularly useful platform for adult content creators. Similarly to Twitter, Reddit is very relaxed in terms of what can be posted. Adult content is absolutely supported, and its discussion feature is ideal for boosting engagement around your brand. As more people upvote your content, it gets pushed out to other users, boosting your brand awareness further. Whilst reddit have few restrictions on nudity and sexual content, however, they are very strict against excessive self-promotion. For help navigating this platform, we recommend reaching out to our exotic social media agency. 

Implement Call to Actions Across Your Content

CTAs are essential in any social media strategy as they greatly increase the likelihood people take action on your posts. This could include liking, commenting, sharing, visiting your website, or going wherever else you want them to go. When including a CTA, however, its important they are personalised and speak directly to your followers. Personalised call to actions have a 202% stronger click through rate than your basic “Buy Now” CTA. 

Keeping an Eye on Your Social Media Metrics

When it comes to social media, size isn’t always everything (pun very much intended). Of course, you’re going to want to grow your account, but you shouldn’t prioritise gaining followers above all else. These are the factors that really make a difference… 

Engagement Rate

Your engagement rate refers to how many people are interacting with your content. This could be through a like, comment, save, or share, as a few examples. This metric provides an indication to the platform as to whether your post is providing value or not. After all, social media platforms want to keep you scrolling for as long as possible. The longer you spend on them, the more money they make. To help ensure this, they will prioritise sharing content with high engagement rates.  

Reach

When it comes to the reach of your posts, there’s no hidden tricks. Your reach refers to how many people your post is seen by, and with this metric, size does indeed matter. It’s a great indicator of what content and hashtags work best for you, and how much your awareness is growing. 

Contact Our Erotic Social Media Agency

Like most aspects of marketing, social media works best when it’s done in combination with other techniques. At Adult PR, some of the other areas we can help you with include: 

  • Content Marketing 
  • Search Engine Marketing (SEO & PPC) 
  • Public Relations (PR) 
  • Graphic Design 
  • Influencer Marketing 
  • Event Management

 

If you’re in need of assistance within any of these areas, get in touch! Contact our erotic social media agency today by emailing [email protected]. Alternatively, you can click here to fill out our contact form.