25 Jan Dominatrix PR agency: how to dominate in other areas
No matter the existing position or intended direction of your brand, our dominatrix PR agency can push it even further. Regardless of how natural sex is, it is still considered to be a taboo subject by many. Social media platforms for example severely hinder the portrayal of your brand through various restrictions. This limits not only the traffic to your brand, but also your ability to market it. Perhaps that’s why you are reading this post in the first place! Maybe you’ve attempted some PR or social media, but it doesn’t seem to be having any effect. Whilst the prospect of success may appear bleak, there are ways around this!
At Adult PR, we have over 12 years of experience in adult marketing and PR. How we go about this differs from business to business, but the overall premise remains similar. We look to enhance the exposure of your brand in the public eye. Despite the dominatrix industry being relatively niche, PR and other marketing activities are still incredible effective. However, it is necessary that these activities are tailored specifically to your brand. Untailored social media or PR could lead to communicating with incorrect target audiences, wasting both your time and resources. With revenues heavily affecting throughout the previous 24 months, this is something that could prove fatal for your brand. Whilst the importance of a dominatrix PR agency is hopefully now clear, you may still question the importance of PR for your brand in general.
What is PR
As simply put as possible, PR is the positive communication of your brand towards its target audience. Typically, this surrounds the use of media outlets and journalism to paint a positive picture of your brand. By portraying your brand positively within newspapers, magazines or trade press, this inhibits the successful reaching of your target audience. As mentioned, with the dominatrix industry being extremely niche, establishing this connection initially is paramount for any future strategies. The way in which your business goes about this can vary, but PR must be implemented for hope of success. Some of the main PR opportunities that we can offer your brand include:
- Media Relations
- Press Releases
- Crisis Management
- Influencer Marketing
- Physical and Digital appearances
Depending on your business, its activities, products and visibility, some of these opportunities will be more effective than others. Influencer marketing could prove advantageous for businesses that sell dominatrix-related products, but less so for those offering services. Utilising these opportunities ineffectively can prove disastrous for your brand. This highlights the importance of partnering with a dominatrix PR agency in order to establish the best direction to take.
Media Relations
This is probably the most traditional form of PR available, but is still as relevant today as ever. As mentioned, this involves utilising journalists to portray your brand in the relevant media. For the majority of dominatrix brands, this will primarily be within adult magazines. Media relations can help portray your brand as the best in the industry, substantially enhancing customer interest in your business. Due to dominatrix’s being an extremely niche market, you have already taken the first step. This narrows down the amount of competitors competing for the same market segment and exposure as your brand. However, the importance of establishing a unique selling proposition is still essential. If you aren’t sure what yours is, or don’t know how to portray it, we can assist in this regard.
Crisis Management
Crises occur in all industries, markets and for all businesses. No matter how positively you portray yourself or how carefully you plan, they happen. Most of the time, crises are unforeseen and unavoidable events, but they can also be pre-empted. However or whenever they may occur, managing their impact is of the upmost importance. With the existing negative stigma surrounding the adult industry, PR crises could easily spiral out of control.
Reputation is everything for the majority of dominatrix’s, so having an award winning crisis management team can be extremely important. The fact of the matter is that no matter the industry, you want your brand to look the best. Appearing as the highest quality provider of products or services can make the difference between surviving and thriving. Crises can detriment this however, potentially setting your brand back years, undoing all the investment you put into it. Our team at Adult PR is extremely well-versed in preventing and managing any crises that occur. This is an area that requires substantial time and investment into. If you find that you are unable to provide this yourself, then perhaps passing on the reins to a dominatrix PR agency is the right move.
What else can you do?
PR is a strategy that works best when combined with other channels and mediums. Aspects of social media or content creation can supplement and support the positive portrayal of your brand. As a fully integrated marketing and PR agency, we offer a wide range of complementary opportunities for your brand. This can range from social media, to content marketing, to graphic design and website development. Whatever direction you wish to take, our team at Adult PR is here to help!
Contact Us
Hopefully this article helped your brand understand the importance of PR in enhancing its image and generating awareness. As previously discussed, the best way to approach PR varies for each business, and some strategies can actually detriment it. If you aren’t completely sure of what to do or how, its best to not rush into it. By working with our award winning PR agency, we can help establish the best direction to take, and propel your brand well on its way. What’s more is that we offer a PR guarantee, so whatever may occur, you are guaranteed excellent results. For more information about the services we offer or to get in touch with the team, click here.