19 Jan Adult entertainment PR and marketing
If you have a brand or company that operates within the adult entertainment industry you will already know just how competitive the market and industry can be. With so many adult companies appearing to offer similar products or services; how do you ensure that your target audience are going to find and use your brand over the others? One of the best ways to make sure your brand sticks out in the forefront of the consumers mind is to implement effective adult entertainment PR and marketing.
Many adult brands, when they start up, have high hopes and visions of taking the adult entertainment market by storm. As a result, they try to take on the adult entertainment PR and marketing by themselves. This usually ends up with them spending more time than originally planned. Or burning themselves out as they quickly realise that adult entertainment PR and marketing is a full-time job that requires a lot of knowledge and connections.
The team here at Adult PR, an adult entertainment PR and marketing agency, have listed why outsourcing to a PR agency such as Adult PR could be more advantageous than you might think.
With most of the adult entertainment market taking place online it can be notoriously difficult. Creating a brand that’s comes across as established and trustworthy isn’t an easy task; especially if there is no human element to it. By outsourcing to an adult PR agency, you will have a team of content creators on hand to assist with the copy and the overall look of your website. This is done to ensure that your online presence reads well with your target audience.
With the adult industry being so saturated and competitive you will need to constantly be on your best form. You should also ensure that everything you do is not just a copy of a competitor. This can take years of experience to be able to create truly innovative content. Therefore, this could be a cheaper option to outsource this task.
Adult social media marketing.
Knowing the ins and outs of adult social media marketing can be a huge task. You would quickly find that running the brands social media accounts can turn into a full-time job. Also, with ever changing user guidelines, policies and algorithms you need to constantly have your finger on the pulse when it comes to social media. Here at Adult PR our social media team work around the clock to ensure that our clients adult social media marketing is as effective as possible.
Adult entertainment PR and marketing tips.
You may be finding it difficult to try and crack the porn PR world; it’s not surprising due to the vast number of competitors your up against. Not only that, but there are tough social media algorithms with regard to the type of content you can post.
After years of trying to make a name for yourself, you may have considered calling in the help of an adult marketing and PR agency. Here are some reasons why you should choose an agency which specialises in sex industry public relations.
One of the most effective marketing methods is adult public relations. PR not only enhances your media relations; it also gets your name heard in both national and industry specific publications. The benefit of choosing a porn PR agency is that they already have connections with all the right journalists who will be keen on hearing your opinion.
Adult SEO services.
Introducing a blog page which contains readable content packed full of keywords; your website will begin ranking in no time. Porn website search engine optimisation is one of; if not the most effective organic digital marketing methods.
How to get ahead of the competition.
Adult entertainment is a massive market that can be divided into hundreds of sectors but in each of those smaller sectors there is still fierce competition; whether it be auditions for adult actors or gaining traffic through your sex toy ecommerce; in order to succeed in the industry your brand will need great adult entertainment marketing.
Our adult entertainment marketing and PR team here at Adult PR have some of their top tips to help your marketing efforts.
Confidence is key.
If you are going it alone and want to control all your adult entertainment marketing then it can feel incredibly daunting. The best way to start is to work backwards and focus on what you want to achieve from the marketing campaign. Once you have decided what you want to achieve you need to go into your marketing plan with confidence. Many people spend too long trying to get that one bit of content exactly right and miss opportunities. It is important that you go for it and stop waiting for the right time.
Get rich quick doesn’t exist.
Any marketing takes time to see results, this is especially true for the adult industry. You need to think of longevity so many brands come and go because they go into the adult industry with a short-term money-making scheme. You need to spend time creating a community of followers that will become loyal to your brand. Moreover, you can do this through thoughtful adult SEO, adult social media marketing and adult public relations.
Playing it safe.
Although sex sells, it doesn’t sell itself very well. It is easy to think that showing NSFW content will gain a following. However, the truth is although this would certainly grab people’s attention it would not bode well for a long-term marketing strategy. This is because your content could see you hidden on social networks and even Google. Instead try to create content that is safe for the workplace but teases your target audience into finding out more about your brand.
Why you should outsource your adult entertainment marketing and PR.
In the adult entertainment industry, public relations are absolutely vital when a company or individual is looking to increase their presence; brand recognition or even promote something new. Adult industry PR can be extremely difficult to get to grips with, mainly because of the industry being labelled as a “taboo trade”. Poor DIY adult industry PR can see companies and individuals exhaust their marketing and PR budget with very little return.
By outsourcing your adult industry PR not only can you save yourself time; but you can also rest easy knowing that you have a team of experts behind all of the marketing and PR strategy.
Here at Adult PR; a porn public relations agency; our team have listed some of the advantages of outsourcing your adult industry PR.
1. Outsourcing any part of your business which is not a direct core of what you do is always beneficial.
For example, if you are not completely confident with doing your accounts; the first thing you do is hire an accountant. The same goes for your marketing and PR. By outsourcing to an agency that specialises in the adult entertainment industry, you gain access to a team with strong relationships. On top of this, you will also gain access to contacts within the adult entertainment media. Lastly, you gain experts with specific marketing knowledge. This helps to produce the best strategies and tactics for your business.
2. Tracking the progress of your marketing and PR strategies can be hard and will take a lot of time out of your day.
By outsourcing to our adult industry PR agency, you will be given update reports every month. These reports will highlight exactly what is working well and how your money is being spent. By having these reports, you are better equipped to discuss routes and strategies that you may want to try in the future.
3. Outsourcing your adult industry PR will save you money.
If you are a company that is looking to hire individuals to take care of your marketing and PR; you will then have salaries and other expenses to contend with. By outsourcing your PR and marketing, you can set a budget that works for you and essentially gain a full team of professionals to work on your behalf.