26 Feb Digital marketing for Adult Websites
I
f you aren’t investing in digital marketing for adult websites, trust us when we say you need to be.
Here at Adult PR, we have been helping businesses in the industry flourish since 2009. Through the years, we have worked alongside brands in almost every adult niche. Our portfolio covers companies from all over the world, specifically within the UK, US, Europe, and Asia.
Unfortunately, even in today’s society, the adult industry is still faced with the same taboo they have been for years. Through working with Adult PR, a team dedicated to removing the stigma, you can act as a voice for your sector. If you’re after quick results and a more stable future, you’ve come to the right place!
What is digital marketing?
Digital marketing is a way of promoting your business via the use of technology and the internet. This takes a subtle approach and allows you to position yourselves in front of the right audience. This is quite a broad area of the landscape and includes a wide range of techniques that many businesses are benefitting from daily.
Below are a few of most popular techniques for digital marketing for adult websites:
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Email marketing
- Social media marketing
- Digital press
- Influencer marketing
What is traditional marketing?
Traditional marketing is very much the same as digital marketing in its end goal. In contrast, however, this technique avoids the use of today’s technology and takes a more conventional, old-school approach. Despite this, these methods can still be wildly successful. Some of the most common techniques include…
- Billboards
- Printed press
- Posters
Which is better?
If you’re serious about investing in your strategy, you’re probably wondering which route may be the best one for you. Like with anything, marketing is subjective and will of course chop and change depending on your niche, who you’re targeting, and your financial position.
When it comes to the choice between traditional and digital methods, it’s tricky to say definitively which will be the most lucrative for you. This being said, the majority of businesses are now making the transition and taking their campaigns online.
If you ask us, digital marketing for adult websites is definitely the way to go. However, this doesn’t necessarily mean traditional methods are now redundant. For more tailored advice, it’s always recommended that you get in touch with a team of professionals.
Why now is the perfect time to be developing your strategy
The pandemic was tough on every business and if you’ve suffered from a lull in demand, marketing is the perfect way to give your brand the boost it needs. Marketing boasts a plethora of advantages from improving your reputation, to driving more interest around your products. Although digital marketing does typically incur added costs, these are a necessity. Consider this as an investment in your organisations future.
If you’ve been operating in the adult industry for a while, you don’t need us to tell you how competitive it can be. Trying to attract attention can be a challenge in itself, let alone becoming a market leader. If this is an issue you’re currently facing, marketing offers the perfect opportunity to get your brand on the map. A comprehensive and well-executed strategy is key to making noise within your sector.
It’s no secret that the pandemic made many of us feel lonely. For some, we were kept away from our partners. For others, we were locked up with them. In fact, lockdown was actually the cause for many break ups too. As an adult brand, now is the best time for you to be marketing your products. Couples are likely to be bored of conventional sex and looking for new ways to spice things up. And for those of you who are on your own, it’s likely you’re getting pretty board of Friday night’s alone. Whether you’re a sex toy brand or a camgirl agency, now is the perfect time to capitalise.
Working with Adult PR
Outsourcing any element of your marketing to an outside firm can be uncomfortable. Let’s face it, you’re basically trusting them with your entire business. With this in mind, it’s vital you’re choosing a firm whose values truly align with yours. What’s more, it’s also important that you’re able to trust them too.
If you’re considering reaching out to a team of professionals, it’s important you have an insight into what working with them might look like. Below, we take you step by step through our process…
Step 1:
One of the most important places to start is with getting to know your business. As specialists in digital marketing for adult websites, we know just how important it is that your personality is echoed throughout your campaigns. With this in mind, we will take our time to understand your business, its products, and your key values.
Step 2:
Once we have understood what you want to achieve from your marketing, we’ll then take a look at your strategy. From here, we can then advise whether anything needs to be adapted.
If a strategy isn’t something you already have in place, our experts are more than happy to help you construct a comprehensive plan of action. From here, we can then get to work with the implementation!
Step 3:
Next, we’ll begin the execution stage of your strategy. Additionally, we’ll also monitor the success of your campaigns through analytics, compiling this information into a monthly report. This details what we have achieved and what we plan to focus on over the coming weeks.
Get in touch!
If you’re interested in knowing more about the process attached to digital marketing for adult businesses, why not get in touch? At Adult PR, we love nothing more than the opportunity to work with new, exciting brands and playing our part in their long-term success!
To reach a member of our team, contact us today by clicking here!