30 Dec Crisis Management for Adult Brands: What to do when you’re in sticky situation.
Here at Adult PR, we’re experts in crisis management for adult brands. Through the years, we have been responsible for building and nurturing the reputation of a multitude of different organisations. From porn sites right through to used knicker retailers, we have worked with a hugely diverse portfolio of clients. This paired with over a decade of industry experience makes us the perfect partner to your next marketing campaign!
Why is reputation so important?
If you’ve been part of the adult industry for any length of time, the oversaturation of this market will come as no surprise. Regardless of your specialist area, you’re bound to be facing a multitude of competitors. If this is the case for you too, making some noise isn’t going to be easy.
Reputation is easily one of the biggest contributors to the success of every business, emphasising the importance of looking after your image. When a positive public perception is achieved, this will help potential consumers to differentiate between you and your competitors. Additionally, if individuals have a positive first experience, this can work wonders when it comes to generating word of mouth too!
We won’t beat around the bush; the adult industry hasn’t developed the best name for itself through the years. In fact, the market is full of illegitimate companies. For many, sex is a very private thing. Whether you’re buying lingerie or booking an escort, it’s important that you’re able to do this on a secure and credible site. With many of us becoming more and more wary of X-rated websites, positioning yourself as a trustworthy organisation is going to be crucial.
There are a plethora of reasons as to why businesses need to be working on solidifying their reputation. This being said, the ones mentioned above are certainly the most important to consider.
What is crisis management?
Crisis management for adult brands is exactly what it says on the tin. It’s a way to manage the fallout should you find yourselves in a sticky situation. As specialists in this area, there are several things that we can do to limit the damage. Think of us as your businesses insurance policy!
Firstly, we’ll always work with you to avoid a crisis occurring in the first place by looking for weaknesses in your campaigns. If you are past this point, however, it’s now that we need to start reaching out to our long list of connections.
In addition to crisis management, Adult PR also has an entire team dedicated to public relations (the name says it all!) This means that through the years, we have been able to
build relationships with well-known journalists writing for big-name publications. In order for us to minimise the detrimental effect of bad press, we can use these contacts. What’s more, we will also help by getting positive news stories circulated to diminish the impact of the harmful articles.
Last but by no means least, should you find that your business has been a victim of controversy, we can also help you to formulate a response. Whether this be a statement or an apology (or a bit of both!), our experts are trained to know exactly what to say! Afterall, crisis management for adult brands it’s what we do best!
Types of crises
With the invention of social media and sites such as TrustPilot and TripAdvisor, it’s now easier than ever to share your feelings about a brand online. For consumers, this is a great way to determine a company’s credibility. For businesses, however, this could be make or break.
These days, something as simple as a moderately negative review is enough to put someone off making a purchase. If you were to times this by ten, however, you’re certainly going to be in for a lot of trouble.
Negative reviews online and product recalls are just two examples of how things can all go downhill. Additionally, the source of your downfall could be as simple as a mishandled staff situation, for example.
How can I avoid ever running into issues?
Unfortunately, it’s impossible to ever be completely safe from crisis. As the segment above hopefully demonstrated, it’s very easy for mistakes to be made, meaning that no business is ever truly invincible, no matter how much we wish we were!
The above being said, there are definitely plenty of ways that you can lessen the chances of being thrown into turmoil. One of the most effective ways to improve your security is through good marketing.
The marketing landscape is vast and offers a wide variety of routes for your business to venture down. Of course, for those of you with little experience in this area, knowing where to start isn’t going to be easy.
In addition to PR and crisis management for adult brands, our team are also experts when it comes to all things marketing too. Not only can we help you to pinpoint a place to start, but we’ll even build and implement your strategy too! We can help you with…
- Social media marketing and management
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Graphic design and website development
- Influencer and affiliate marketing
- Event management
Want to know more about the work we do?
If you’ve found yourselves in hot water, we know that this is no doubt going to be a very stressful time. In most cases, the longer it takes to respond, the more damage that is caused. With this in mind, it’s important that your chosen PR team are able to resolve the issue as soon as possible.
With over 12 years of experience in crisis management for adult brands, we can get to work quickly, minimising the fallout. Our teams are always on standby for any client that is in need, and that’s a promise!
If you’d like to know more about the work that we do, we’d love for you to get in touch! Just click here!