12 Oct Choosing The Right Adult SEO Marketing Company
Appointing an adult SEO marketing company might feel like a huge step and can be daunting! When it comes to finding the right agency to work alongside, it’s vital that you make the right decision. To do this, it’s important that you are well-informed on the skills that are required in order to implement a thorough SEO strategy – something that we’ll discuss later!
A bit about us…
For those of you who haven’t heard of us before, allow us to start with a little introduction.
Here at Adult PR, we are a team of trusted and highly experienced digital marketeers. In short, we help businesses within the adult entertainment industry to build on their B2C relationship, ensuring future growth. Day to day, we assist a wide range of organisations with.
Search engine optimisation (SEO)
Pay per click (PPC)
Influencer marketing
Public relations (PR)
Crisis management
Social media marketing (SMM)
Graphic design
Website development
Event planning and management
Our team is built from young, innovative, and passionate experts with a wealth of knowledge in their specialism. With over 13 years of experience within the marketing landscape, specialising in the adult industry, you can rest assured when working with our professionals.
Starting with the basics
If this is your first encounter with SEO, you might be feeling a little lost when it comes to understanding how this technique works. In all honesty, search engine optimisation is by far one of the hardest areas of digital marketing to wrap your head around, as it changes so often. Not only does the execution process require good technical skill but you also need to be a creative too.
In short, SEO is a way for businesses to drive more traffic to their website. When you work with an adult SEO marketing company, they will likely begin by making modifications to your website. These changes are needed so that your site can be better aligned with Google’s algorithm.
Traditionally, algorithms are used to solve problems. With billions of new websites and pages being uploaded to Google each day, the search engine needed a way to categorise and position these for searchers. This is the job of their algorithm whose main purpose is to determine which options a user sees and where they rank.
In addition to making these modifications, your adult SEO marketing company should also begin working on optimised content for your website in the form of blogs, website copy, and landing pages. This among relevant changes such as an improved loading speed and thorough meta descriptions will allow your business to appear higher under relevant searches.
You can read more about the SEO process here.
The benefits of a strong SEO strategy
SEO has a plethora of benefits, much like many of the other services that we offer.
First and foremost, easily one of the biggest pros of a strong SEO strategy is exposure. When it comes to Googling, consumers have grown lazy and often go for the first result they see. This means that if you are the 3rd or 4th option or even worse, not on the first page of results at all, it’s unlikely you will win their business. What’s more, you could even end up helping your competitors in the process.
Secondly, SEO is also a great way to boost your brands credibility. People tend to trust whoever Google trust. This means that if your website is ranking in the top spot, consumers are likely going to feel a lot more comfortable using your services or purchasing your products. A positive reputation goes a long way for any business, let alone one within the adult industry.
Last but by no means least, the SEO process will also help you to improve the end-user experience of your website. Search engine algorithms tend to favour those who put their consumers first. Therefore, modifications made usually surround improving the usability of your site. For example, you might aim to make your platform more mobile-friendly, in addition to adding alternative text (alt-text.).
What to look out for when choosing an adult SEO marketing company
Moving on to the main part of this blog, let’s discuss what you should be on the lookout for when it comes to choosing the perfect SEO support agency.
A plethora of experience
We all know the saying ‘experience isn’t everything’ and whilst this is very true for most things, unfortunately, SEO isn’t one of them.
Search engines such as Google keep the inner workings of their algorithm incredibly private for obvious reasons. I mean, if we all knew exactly what was required in order to have the perfect website, everyone’s site would be, well, perfect! With this in mind, in order for you to get your SEO value spot on, you need to be working with a team who have a wealth of experience working with websites and the various algorithms. What’s more, your chosen adult SEO marketing company should also have expertise within your niche too. This is a great help when it comes to writing content that hits the mark first time!
Positive consumer feedback
Like with anything, it always pays to check out what previous clients are saying about a marketing provider. If an agency has glowing reviews, this is something they should be shouting from the rooftops about! Look out for positive testimonials on their website and on other platforms such as Google reviews.
Fair contract terms
When beginning work with any agency, it’s highly likely that you will encounter a contract that ties you in for a certain amount of time. Given the past 2 years, it’s always important to keep some element of flexibility with any new business investment. Some agencies will, however, try to tie you in for anything up to a full 2 years! Instead, find an agency with fair requirements that you can both agree on. Here at Adult PR, we tailor-make all of our proposals from scratch, allowing us to offer shorter contractual terms.
Contact us today!
Keen to know more about any of the services we offer? Get in touch today and speak to one of our professionals! You can reach our adult SEO marketing company by clicking here.