Our adult industry PR agency have run campaigns for a number of different adult organisations. Whether it is a huge publicised event for a well-known porn brand; a press event that advocates sex workers rights or simply assisting with the social media, SEO and PR management of a sex toy brand. Our team have the experience and knowledge to assist with campaigns of all sizes.
#MyBodyMyChoice was a campaign that stemmed from the ban of F1 grid girls. Many people assume that women who have careers as reality TV stars; models; grid girls or even adult entertainers, are subject to derogatory opinions. However, this is not the case and MyDirtyHobby wanted to challenge the stereotype. Therefore, the entire campaign was aimed at changing people’s perceptions of women in these industries; reducing the backlash faced on a regular basis. The event was covered by mainstream publications in the UK such as The Sun and Pretty 52, in addition to the German press.
For 2018 NYC Pride, we ran a few campaigns highlighting issues that consistently affect the LGBTQIA+ community. Given that Xtube is a predominantly gay adult entertainment site, we decided to raise awareness of the normalisation of gay sex; porn and inclusive sex education. During the march, we also arranged for branded condoms to be handed out to promote safe sex. As a result of our connections, MTV; Gaydio and Gay Star News all joined Xtube on the day to report live. Finally, the results of these campaigns were extraordinary and bought in an abundance of positive exposure for Xtube and their ambassadors.
Smooci launched in Europe in early 2019. We booked a stand at the world famous adult industry event, Venus in Berlin, Germany. This event attracts thousands of people year on year. Therefore, Smooci were able to generate great brand exposure at the event. This was followed by 14 pieces of coverage in just two weeks after announcing its UK launch; including the likes of The Daily Star and The Mirror.
As part of a female empowerment campaign, Smooci hosted an adult industry Q&A panel discussing the sex industry. Consisting of escorts, cam girls and porn stars, journalists were invited down to cover the event. As a result, many topics were covered, from safe sex within the industry to sex workers rights. Following the event, we have seen connections made with Vice and BBC Radio 1.