Campaigns
Our adult industry PR agency have run campaigns for a number of different adult organisations. Whether it is a huge publicised event for a well-known porn brand; a press event that advocates sex workers rights or simply assisting with the social media, SEO and PR management of a sex toy brand. Our team have the experience and knowledge to assist with campaigns of all sizes.
MyDirtyHobby
#MyBodyMyChoice was a campaign that stemmed from the ban of F1 grid girls. Many people assume that women who have careers as reality TV stars; models; grid girls or even adult entertainers, are subject to derogatory opinions. However, this is not the case and MyDirtyHobby wanted to challenge the stereotype. Therefore, the entire campaign was aimed at changing people’s perceptions of women in these industries; reducing the backlash faced on a regular basis. The event was covered by mainstream publications in the UK such as The Sun and Pretty 52, in addition to the German press.
Xtube
For 2018 NYC Pride, we ran a few campaigns highlighting issues that consistently affect the LGBTQIA+ community. Given that Xtube is a predominantly gay adult entertainment site, we decided to raise awareness of the normalisation of gay sex; porn and inclusive sex education. During the march, we also arranged for branded condoms to be handed out to promote safe sex. As a result of our connections, MTV; Gaydio and Gay Star News all joined Xtube on the day to report live. Finally, the results of these campaigns were extraordinary and bought in an abundance of positive exposure for Xtube and their ambassadors.
Smooci
Venus erotica event Berlin
Smooci launched in Europe in early 2019. We booked a stand at the world famous adult industry event, Venus in Berlin, Germany. This event attracts thousands of people year on year. Therefore, Smooci were able to generate great brand exposure at the event. This was followed by 14 pieces of coverage in just two weeks after announcing its UK launch; including the likes of The Daily Star and The Mirror.
#MyBodyMybusiness
As part of a female empowerment campaign, Smooci hosted an adult industry Q&A panel discussing the sex industry. Consisting of escorts, cam girls and porn stars, journalists were invited down to cover the event. As a result, many topics were covered, from safe sex within the industry to sex workers rights. Following the event, we have seen connections made with Vice and BBC Radio 1.
Our adult industry PR agency has connections with many mainstream and industry-specific publications
Off The Record Models
Social Media & PR
Off The Record Models is an elite webcam model management agency. It has the unique selling point of being run by women, for women. In just three weeks, we managed to enhance their reach by 57%. Further more their impressions improved by an impressive 109% on their Instagram account!
For this client in particular, our aim was to increase enquiries from a female audience who would like to work as webcam models. In the same three weeks, we received an 80% conversion rate of those who enquired.
Lastly, we also ensured that this client appeared in The Sun and the Daily Star within their first month!
Romantic Adventures
SEO & Social Media
Romantic Adventures are an American-based, sex toy superstore. Through split testing, our adult industry PR team quickly discovered the avenues that work really well in converting sales for their audience; our Easter bunny sex toy campaign gained an amazing conversion rate!
We go above and beyond to achieve regular increases in our client’s ROI. For example, this client saw a revenue increase of 192% when compared to the previous year when they were not working with us.
Romantic Adventures have also been featured in the Cosmopolitan; Metro and Sexual Health Magazine. This is due to the work of our adult industry PR team.