16 May Backlink Agency for the Adult Industry
As a backlink agency for the adult industry, we know just how important it is to invest time in your link building strategy. This is one of the most crucial ways to improve your websites visibility online, allowing you to get one step ahead of your fellow competitors.
Established in 2009, the team here at Adult PR have been working hard to aid adult brands in building themselves a stable future. Through the years, we have worked with a variety of businesses globally. From the US, UK, and European markets, right through to organisations within Asia; we know consumer behaviour like the backs of our hands. This paired with our indisputable knowledge of the marketing landscape makes us the perfect partner for your next promotional campaign.
Keen to know more about backlinks and how these can change the game for your business? Keep reading!
What is a backlink?
When it comes to researching backlinks online, it can be easy to feel overwhelmed with all the jargon. At Adult PR, we know how important it is that our clients understand how their money is being spent and why we do what we do. With this in mind, before we go too much further, let’s start with a simple explanation.
In layman’s terms, a backlink is any kind of link from one website to another. One of the most common sources of backlinks is digital press. When a brand is featured within an article, often, the publication will include a link to the company’s website. This way, their consumers can easily find out more information about a business if they wish too.
There are two types of backlinks – positive ones and harmful ones. Positive backlinks come from trusted sources such as large, well-known publications. Negative links usually come from spammy, inactive, or unrelated websites or ones with little authority.
As a backlink agency for the adult industry, it’s our job to remove anything that could be potentially detrimental and build positive backlinks in their place. When you work with us, we will continually monitor the back end of your website, as well as get you featured within trusted, well-known publications. In other words, we’ll help you to generate on multiple different platforms!
How does this help your ranking on Google?
The largest factor affecting someone’s ranking on Google (and other search engines) is their SEO value. SEO (search engine optimisation) is a tactic used by marketeers to boost the success of a website. This process involves making small modifications to your website in order to better align with the requirements of their algorithm.
Like any other brand, Google are constantly looking to improve their end user experience. As such, their algorithm is formatted in a way that it praises websites who also make this a priority. For example, if your site is perfectly optimised for mobile devices and has a quick loading speed, this will work in your favour. In other words, the more ‘boxes’ you tick on their ever-evolving checklist, the higher you will rank on the results page.
Google’s algorithm is trained to look for expertise, authoritativeness, and trustworthiness (EAT) in websites. Hiring a backlink agency for the adult industry is a great way to prove to the search engine that you harness all of these qualities. In order for you to be featured within a well-known publication, they’re going to have done their research. Therefore, if they are willing to promote you, Google see this as a good indicator that you can be trusted, are experts, and have authority within your market.
How else can I improve my visibility online?
As we mentioned earlier, SEO is easily one of the best ways to boost your visibility on Google. Alongside this, you may also want to consider running a PPC campaign. This stands for pay per click and refers to the search results you often see at the top of the page with ‘ad’ next to them. As a business, you can pay for your positioning under certain key words and phrases, detracting some of the attention away from your competitors.
Additionally, you may also want to consider taking a wider marketing outlook. Whilst focussing all your budget on website visibility isn’t a bad thing, it can often pay to spread your attention across other platforms too, social media for example.
Some of the best marketing strategies are those that encompass multiple techniques. It’s important that you don’t end up spreading your budget too thin, however. Finding the right balance can be tricky. It’s for this reason that you might want to consider outsourcing this task to a multi-service backlink agency for the adult industry.
Look to us as your one-stop-shop. Regardless of your marketing aspirations, Adult PR are here to support you through the entire process.
Within our Essex based offices we have multiple departments specialising in each component of the marketing landscape. As present, our services include:
- Strategy building
- Social media marketing and management
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Backlink creation
- Crisis management
- Public relations (PR)
- Influencer marketing
- Graphic design (branding)
- Website creation, support, and development
- Event planning and management
Whether you’re interested in all of our services, a select few, or even just the one, we’re always happy to help! We understand that different businesses will of course have different budgets and priorities. That’s why we will work with you to formulate the perfect plan of action, suited to your every need.
What do I do next?
Interested in any of the services that we have to offer? Get in touch! Our experts will ask a couple of questions about the brand, your previous marketing efforts, and your expected budget. From here, we will then begin constructing a complimentary, bespoke proposal detailing our general advice and how we can help you.
Reaching our backlink agency for the adult industry is easy. Just click here!