08 Apr An Adult Industry Marketing Agency’s take On The Future Of Porn
Porn is something that most people will encounter in their lifetimes, whether they admit it or not. The God-fearing vicar may purport to have never set their dog collar on a porn website, but give them a stable internet connection and a bit of privacy, and I’m sure we’d find altogether less holy activities going on. Having started in vintage, private erotica photoshoots, it then migrated to newspapers, magazines and calendars. The advent of film saw sex hit screens and then boom, the internet came (poor choice of word there, I’m sure). Nowadays, virtually the entire porn market is concentrated on the online market – and why wouldn’t it be? The instant nature of a medium accessed almost anywhere in the world makes it by far the most enticing prospect for horny users the world over. Where does its future lie, however? The team here at AdultPR, a leading adult industry marketing agency, racked their brains thinking about the future of the market. In what is a constantly evolving industry, nothing is certain, but we came up with a few ideas.
The Industry Is Alive, That’s For Sure
People still seem to love sex, that’s for sure! I mean, that’s hardly a surprise now, is it? But it’s certainly reassuring to see that the adult entertainment industry is still in such a strong position. Whatever specific trends lie in store for the pornographic industry, there’ll be the platforms for them to operate. The question is, what form will those platforms take? Part of an adult industry marketing agency’s job is to discern between those trends which are here to stay and those that are merely click-bait.
Putting Fears To Bed
There have been growing fears in the adult industry in recent years. Fears stemming from the vast nature of the free porn sites like Pornhub and other major players. Traditionally, porn was a service for which you paid. Now, though, most people access porn for free – the question, perhaps a reasonable one in some people’s minds – is ‘why should I pay for something that I can legally access for free?’ Well, the filmmakers and stars are providing a service and something behind which real skill is involved. Any skilled service indicates worth to varying degrees, and as such, they should be being paid for their time and money.
What’s the solution, then? It seems we need to find a middle ground as an industry. The premium paywall protected porn services that are out there tend to be more than a little bit pricey. People simply aren’t going to pay for something they can get for free? Why do you think so many people now stream low-quality versions of boxing bouts online rather than paying the TV channel’s pay-to-watch fee?
The Solution?
Ever heard of Netflix? Here at our adult industry marketing agency, we don’t think it will be too long before a porn streaming service comes along where you pay a monthly subscription to view the content. The fact that people so desperately crave porn, paired with the fact that sites such as Pornhub already offer a subscription-based ‘premium’ feature, we think people would be quite happy to pay a nominal monthly fee in return for their, shall we say, needs…
The other thing is that it will hopefully be less of a need for a tangible solution to this problem going forward. Millennials are increasingly flying the flag of self-respect and bodily and sexual worth. In this way, more millennials are opting to pay for their porn without being forced to, knowing that it’s the right thing to do for the performers’ livelihoods. Millennials are looking to bring the industry out from the throes of sleazy, exploitative market-share holders, and empower and celebrate the people within the industry that make it tick.
Porn And Virtual Reality
Advances in VR technology are arguably the most significant to come about within the tech world over the past decade. There are no industries where its applications aren’t seeing wider spread use. Porn and VR have already begun to interact with one another and, in truth, the two are natural bedfellows. Is there anything else where you want to be immersed more than a sexual experience? The whole point of sex is intimacy; porn provides that closeness in a way that has until now been lacking within pornography. Before now, you were merely a voyeur, a spectator looking inwardly at a sexual scene unfolding. However, with virtual reality you become a participant; and that is a huge development.
As VR technology continues to improve and become slicker, its integration within the pornographic industry will only rise. If you can get past the fact you’re wearing a headset, then it isn’t hard to see how you feel like you’re there, part of what’s playing out before you. We know it’s not just us who finds than incredibly enticing prospect! Harking back to what we mentioned regarding the sexual worth, the closer you are to a sex scene or encounter, the more it invites thinking about the star on the other end. Hopefully, then, VR will also help in that drive for greater knowledge on self-love, consent and other weighty issues surrounding sex. It seems like VR within porn is a win-win all around!
Contact Our Adult Industry Marketing Agency
Despite challenges present and those inevitably still to come, the porn industry seems to be stood in good stead moving forward, which is good because we think that porn is great! It’s a service that the whole world uses! Rightly or wrongly, it informs many people’s perceptions on what sex constitutes. Making sure those perceptions are healthy ones, then, is essential. So, if you’d like to find out more about our adult industry marketing agency, then get in touch! Contact AdultPR today by emailing us on [email protected]. Whether you have a clear-cut business proposal, or simply want to chat through some ideas, we’d love to hear from you.