25 Aug Why Do I Need Adult Website SEO in the USA?
In order to compete with the likes of Pornhub and Lovehoney, adult website SEO in the USA is absolutely necessary. After all, the adult industry still remains unfairly stigmatised to this day. Many publications and social media platforms prohibit any adult content whatsoever, and Google’s safe search feature only makes getting your brand seen that much harder. That being said, if there’s one technique you can always count on, it’s SEO.
What is Adult Website SEO in the USA?
Search Engine Optimisation, or SEO, refers to the process of adapting sections of your website to better satisfy Google’s algorithm. Modifications include creating SEO-friendly content, back-end optimisation, and much more. The more of their boxes you tick, the higher up the search engine results page (SERP) Google will place you. With the first result having an average click through rate of 27.6% – 10 times higher than the number 10 spot – this is something you don’t want to miss out on.
How Does Google Rank its Websites?
To get to grips with adult website SEO in the USA, you need to understand how Google determines your ranking. Essentially, Google scours billions upon billions of web pages using robots known as crawlers. It uses these crawlers to build a massive database, known as an index, containing relevant information on these web pages. It’s during this process that it scores your websites compatibility with the criteria laid out in its algorithm.
In order to boost where your website is displayed on the SERP, there are a number of areas you need to focus on finetuning. Nobody knows exactly how many ranking factors there are, but some of the most important include:
Backlinks aren’t just useful for helping crawlers to pick up your website. They’re also one of the strongest ranking factors. If you didn’t know, backlinks are links from one website to another. Say you engaged in some PR and were featured in an article in a major publication, for example. If the article included a link to your website, that’s a backlink!
That being said, it would make sense to assume that the more backlinks you have, the better. This isn’t always the case, however. Quality is just as important as quantity. All else being equal, a page with a few high-quality backlinks will outrank one with many poor ones. Sure, it may sound relatively straightforward, but backlinks are relatively difficult to obtain without the guidance of a PR agency. If you’re in need of some support with your communications strategy, Adult PR can help!
The content you upload to your website plays a significant role in its ranking. In fact, we’d consider it to be the heart of any successful adult website SEO in the USA strategy. This could include blog posts, product descriptions, your website copy, and informative pieces related to different areas of your business. Here are a few questions you need to be asking yourself when writing:
- Is your content relevant to your audience and does it address their needs and questions?
- Have you included your keywords within title tags, meta descriptions, and main headers.
- Have you used your keyword the right number of times in each piece of content?
- Is your content the right length?
- Are there any grammar or spelling mistakes?
- Have you included inbound and outbound links?
- Have you included suitable tags, images, and videos?
This is only a select few of the hundreds of boxes Google wants you to tick. Understandably, this can be a lot to digest. SEO is no simple task, nor is it something that only takes a little while. If you’d like this weight taken off your shoulders, we’re happy to help!
Value and Relevance
When you search anything on Google, the algorithm wants to display the websites it believes will be the most helpful. Because of this, the more relevant and valuable a website is, the higher it will be ranked on the SERP. You can ensure your site copy and content ticks these boxes by utilising keywords, optimising meta-descriptions, and by writing about topics that relate to your niche.
People want to access websites and find the information they need quickly, no matter what your business offers or the industry you operate within. As such, websites that take three seconds to load have a bounce rate of almost triple of those that load instantly. If this is something you need support with, our adult website SEO in the USA specialists are happy to help!
With nearly 60% of all Google searches conducted on mobile devices, your website must be optimised to account for this. Here are some steps you should take to ensure you remain on Google’s good side:
- Implement responsive web design to ensure your website adapts well to different screen sizes.
- Enable fast mobile page loading.
- Ensure your website is easy to navigate on smart devices.
- Ensure images are well optimised and are of appropriate sizes.
- Fonts should be large enough for people to read them easily in all formats.
If your web pages fails to implement any of these parameters, there’s a good chance you’ll be ranked further down on the SERP.