05 Nov Adult Website Marketing
Here at Adult PR, we have been experts in adult website marketing for over a decade. We have worked collaboratively alongside hundreds of companies within this industry helping them gain the exposure they deserve. Our efforts have boosted companies higher than their expectations helping them to excel within the adult entertainment industry.
Advantages to Marketing
There is an endless supply when discussing the advantages that come with marketing however, it would be counterproductive for me not to explore at least a few. The main advantage with adult website marketing is that is bridges the gap between you and your audience. Not only does this generate a lot of attention for your adult brand but it also helps build their loyalty to you.
Marketing also allows you to be seen by more people. If you’re not a leader within this industry, it’s likely that not as many people know about you that should. Marketing is a way for you to get your name out there so that you’re imprinted in people’s memory. This means that next time they’re looking for your services, they’re more likely to consider your business.
As well as the above, marketing forms such as social media offer the perfect environment for you to spy on your competitors. This will mean that you’re able to keep up with what they’re doing so you can stay one step ahead.
Types of Marketing You Should Consider
Where budget allows, a good marketing strategy should encompass the majority of these types of marketing. This is the best way to fully optimise your chances. However, Adult PR also understand that it may not always be possible for you to take an all-over approach. This is why all of our packages are completely bespoke and tailor made to the individual. Having said this, let’s explore your options in more detail:
Search Engine Optimisation
SEO is sometimes the area in which people become bogged down with technical jargon, so I urge you to pay extra close attention here. Put simply, SEO refers to the process in which a business tries to get their website ranking as high as possible on Google.
We all use Google however, how often do you go as far as the second page of results? This is because Google has an algorithm which they use to ensure the content they put forward to their consumers is as helpful as possible. If you’re not in the top few results or even on the first page for that matter, it’s likely you’ll get forgotten about.
There are a number of ways in which you can improve your SEO such as meta-descriptions, content creation and back-linking however, SEO can be incredibly time-consuming. What’s more, people who aren’t experienced in the motions of search engine optimisation can actually end up doing more harm than good. This is an area you may wish to outsource to adult website marketing specialists like ourselves.
Social Media Management
You may think of social media and consider doing this yourself and you definitely could. Doing certain parts of your marketing in-house is a great way to save on money. This being said, you do need to consider the difficulties surrounding this type of marketing considering the industry you’re in.
Unfortunately, we live in a very outdated society. One where sex and pleasure is still a massive taboo. In a bid for social media platforms to stay family friendly and conform to age legislations there comes a torrent of guidelines. These restrictions forbid nudity in any capacity other than for artistic purposes. Whilst you may argue your work is an art form, the likes of Instagram don’t see it in this way. However, not all is lost. Through the years we have still been able to successfully market adult websites in this way. We have studied the loopholes and know just how to get the best ROI from this avenue.
Although this may not suitable for every business, OnlyFans is one social media platform you may want to think about using. It shot to fame at the start of the year and has continued to be popular ever since for sharing adult content.
The colours your website and branding use do more than just sit there and look pretty. With there being so many dodgy websites out there these days, people have had to become much savvier when knowing which sites to use. Creative design is a great way for your adult website to look legitimate as well as worthy of your consumers time. There are lots of people out there for you to compete with and if someone’s first impressions of you aren’t good, it’s likely they won’t return.
PR is a great way to bring you closer to your customers. Through our years of adult website marketing, we have been successful in building relationships with lots of contacts in the media industry. This has meant we have been able to secure some quality publications whilst improving the reputation of your brand. What’s more, PR can be a great way for you to voice movements within your industry. This might be for more sex worker rights or to dispel the taboo surrounding adult entertainment.
Why Market Your Business Now?
Adult website marketing has never been more powerful than now. Unless you’ve been avoiding the news, you’ll know that the UK is about to be flung into another month-long lockdown. This means that people with have far more time on their hands to utilise the benefits of the adult entertainment industry. Whether it’s spicing up their love life or self-pleasure, it’s likely that industries all across this sector will see a skyrocket in interest. If you’re not at the forefront of people’s mind, it’s likely that you’re going to hold yourself back.
Tying this in with what we just said, this market is extremely saturated in every capacity. This means that if people are unaware of your brand, it’s unlikely they’ll ever stumble across you. Marketing is a great way for you to make noise in your industry and become recognised amongst your target audience.
Adult website marketing is something every business in this industry can benefit from, no matter your size. If marketing is something, you’re keen to look for help in, we would be more than happy to get involved. For more information, get in touch by clicking here!