14 Jan Adult Website Marketing: The Sky Is Never the Limit
Despite the current state of the economy, there has never been a better time for adult website marketing than now. The COVID-19 pandemic saw porn usage rates soar. With this, many other areas of the adult industry were also overcome by a drastic increase in
Throughout each of the three national lockdowns, many couples have looked into experimenting with their sex lives in pursuit of making them more interesting. Comparatively, many others have been suffering whilst being kept apart from their sexual partners. Both of these scenarios are what likely caused this boom in demand. Despite this rapid spiral, your business may not have seen growth the way you had hoped. The reason for this? A saturated market. Going forward, why not try to enhance your prospects by investing in adult website marketing? It’s not a decision you’re ever going to regret making.
At Adult PR, we work collaboratively with clients in the adult entertainment industry to bring them impeccable results. In the short term, our methods are guaranteed to bring you more visibility. In the long term, however, you’re sure to flourish and grow beyond your expectations. We have been professionals in this sector for 12 years now and within this time, have helped many diverse brands. No matter what area you specialise in, we have the ability to create and implement a hand crafted marketing strategy that’s right for you.
Your Options
For a business to do well, it of course needs to offer something different than others in its sector. This means that no two marketing strategies will ever look the same. As a marketing agency, the techniques we suggest for each of our clients are usually very different to that of the next. This means that all of the marketing aspects we’re about to cover may not suit you specifically. In order to ensure time isn’t wasted, it’s always best to seek advice from experts in this field at the very least. That being said, let’s take a look at a generalised overview of each area we specialise in.
Branding and Rebranding
In such an overcrowded market, it can be difficult to stand out against some of the industry leaders. Despite the difficulty, not doing so will likely result in failure. This is where branding and rebranding comes into the mix. By changing things up and making your image different from others, of course you’re going to be more memorable. Fail to do this, however, and the lines between you and your competitors begin to blur.
To eliminate the myth, branding refers to much more than just your logo. Our graphic design team work alongside brands to identify their key colours, tone of voice and font and indeed, construct their logo. These things alone have the power to determine your long term success.
Naturally, change is a very scary thing. Now add your business into the mix and it’s no wonder the idea of rebranding is so daunting. Regardless of this, not evolving your company when required will only hold you back. Nobody likes to use dated brands and as such, your demand will slowly decline as time goes on. The truth is, when rebranding is done properly, it can actually bring lots more attention your way. Especially with the help of a PR campaign behind it. Despite it being a small risk, rebranding could be one worth taking.
SEO and Website Design
As a business in the adult industry, your website is going to be where most of your sales are generated. With so many others in the sector, you need a website that is going to rank well on Google. Google is an efficient search engine and their algorithm makes the job for users as simple as it can be. By having their algorithm in place, as consumers, we’re used to finding what we need within the first few options. This means that the lower you are situated on the SERP, the lower your site traffic is going to be. Our SEO team are specialists when it comes to knowing what Google wants to see. Therefore, by bringing us on board, we aim to get your website organically ranking.
As well as gaining you new potential customers, SEO also helps to improve your end user experience. Despite this, in order to maximise efficiency, you also need to team this with website design. If your site is difficult to navigate or poorly constructed, people will click off. With this, they will take their custom elsewhere, usually to one of your biggest competitors. Realistically, there is no point in working on your ranking if your site isn’t ready to covert these clicks to sales. Our adult website marketing team have built and reconstructed many sites during our decade of work. If you’re in need of help in this area, we’d be happy to offer it.
Public Relations
The main goal of PR is to create a better connection between a business and its target audience. There are many different components to PR including articles in well-known publications, influencer marketing and podcast appearances to name a few.
When it comes to the most traditional form of PR, you want to be aiming to get articles published within mainstream media. Alongside this,
As you well know, there is still a taboo surrounding sex and pleasure. PR is also a great way for you to strive for change. The more people hear about the adult industry, the more they’re going to feel comfortable with it. Also, if you’re able to challenge their views, this will get them reconsidering their outdated opinions. Overall, this kind of exposure will be great for your reputation as well as brand recognition.
Other areas of public relations such as influencer marketing and podcast appearances also contribute to the above. As we touched on earlier, PR is essentially all about getting your name out there so the right people can see it.
Social Media Management
Depending on your business, social media boasts many benefits when it comes to adult website marketing. The first, of course, being that it helps boost your reach. There are reportedly 3.6 billion people using social media worldwide. With a statistic this high, you can only begin to imagine how many people your content will touch if done correctly. The more people are aware of your company, the more that will visit your site. This will contribute to your future growth.
In addition to the above, we can then look at things such as customer service and exclusivity. If appropriate, you may choose to open up your messages on your platforms to help improve the flow of communication. In a society where life is so fast paced, being given easier ways to contact brands can go a long way. Similarly, social media can also be used to humanize your brand and bring you closer to your customers. Getting them involved through your content will help to build community and brand loyalty. The more of this you have, the higher repeat purchase levels will be and so on.
Contact Our Adult Website Marketing Agency
The bottom line is, if you want your brand to succeed, you need to be utilising marketing. Despite the difficulties you may face with various restrictions and guidelines, it’s well worth it for the outcome. If this is an area you feel you need help with, why not contact our team of professionals? Doing so is easy, just click here!