15 Jul Adult toy marketing – creating a buzz
Over the recent years, the sex toy industry has only grown. It is highly profitable, especially given the circumstances of the last year. Many retailers have made a move online making the need for adult toy marketing higher than ever. Companies need to utilise the help of agencies like Adult PR, in order to get a head above the rest. We have 12 years of expertise and have worked with a wide range of companies.
Why adult toy marketing is important
Like we mentioned, it is a crowded industry. You need to do your best to stand out from everyone else – marketing is the best way to do this. During the pandemic, people have been stuck inside their homes with nothing to do. Unsurprisingly, the need for sex toys has risen as people look for something to fill their free time with. This has led to multiple new companies emerging, saturating the industry. Here at Adult PR, we have a team who are specialist in adult toy marketing. We know the best ways to ensure you brand gets the most visibility.
As the world begins to open up, the majority of adult toy brands are continuing to operate online. Adult toy marketing is going to be vital in securing your desired audience. Using a team of experts, like Adult PR, can prove very beneficial. This new way of operating is forcing businesses to adapt and change. You need to utilise the help of experts to stay ahead of the game and compete in such a saturated industry.
Below, we are going to talk about the types of adult toy marketing services that Adult PR can offer your brand.
Social media management
Social media is a tough beast to wrangle when it comes to adult toy marketing. Most tend to leave it alone. It is, however, manageable when you know what you are doing. Each social media platform has its own terms of services. These are guidelines and they dictate what type of content the deem appropriate or not. Most social platforms introduced these in order to keep their platforms family friendly. This has had a very detrimental effect on the adult industry in the past.
As an adult industry marketing agency, we have spent years studying the algorithms and figuring out the best was to work around the guidelines when it comes to explicit content. We know that small things can make a big difference, which hashtags you use (or don’t) or even which username you pick. We are well versed in the loopholes and understand that running a social media account for an adult toy brand is far different from how you would run your own personal accounts.
As much as we want to ignore it, the adult industry carries many taboos. Modern society is still battling with the stigma surrounding anything NSFW. There can still be a certain air of judgement around adult industry products and companies, particularly sex toys. The idea people owning their pleasure, especially women, is still an alien concept to some. Adult PR are able to work with brands to reduce stigmas around the products you sell. Fighting back against this particular issue can have a positive impact on your reputation. If you are seen to be challenging stigma, your audience will view this as a positive.
As a PR agency, we are able to utilise our extensive book of established influencers contacts. With adult toy marketing, it is vital brands look at using influencers. It is not for everybody, but, in an age of social media, influencers prove a very useful tool, especially for sex toy and lingerie clients.
Search Engine Marketing
One of the more forgotten sides of adult toy marketing is search engine marketing. SEM uses SEO (search engine optimisation) tactics to rise up the search engine results page (SERP). Ideally you want to be ranking highly within the SERP to be beside your competition. With the world at our fingertips, Google users have become increasingly impatient when it comes to finding what they want. People do not usually scroll past the first results page when it comes to adult toys. They like to go with things they know and those will most likely appear at the top.If you are not ranking with those known brands, you will lose out on potential customers. Ranking at the top will also increase brand visibility and trustworthiness.
Another option you can choose with search engine marketing is PPC. PPC and stands for pay per click and can be used by brands who want to see immediate results. This will ensure you appear at the top, above your competition. This type of search engine marketing produces non-organic results. If you are wanting to see long lasting result with customer retention, you will need to boost organic traffic by adapting your website to be SEO friendly.
When it comes to adult toy marketing, you need to have professional graphics and branding. A mistake that many companies in this industry make is falling down the predictable route when it comes to branding. We have found that straying from the norm and thinking outside the box is what makes adult toy brands successful.
Get in touch with us
We know adult toy marketing is not easy – that is why companies like Adult PR are here to help. All areas of marketing require expertise that cannot be taught overnight, especially things like SEO and how to work around potential shadow banned. Our team have worked in just about every area of adult industry marketing and have a fresh and open perspective when comes to content and branding. We can help boost your brand visibility and get you seen by the right people.
If you think you need adult toy marketing, do not hesitate to get in touch with the Adult PR team today. We would love to hear from you!