26 Nov Adult social media marketing
Adult social media marketing comes with a number of challenges, but it’s not impossible! Whether it’s ‘adult content’ censors or a complete ‘shadowban’ of your account; social media platforms such as Facebook, Twitter, Instagram and YouTube are not friendly to adult industry brands!
However, they can be tricked by clever porn social media strategies and subtle changes to your explicit content.
‘How do you do that?’ We hear you ask.
Well, the team here at Adult PR have managed and maintained the social media channels of many adult industry businesses for the last decade. Just ask to see some case studies! We understand better than anyone the strategies you can use to get around any social media issues.
Before we go on, if you are looking for help with your social media, click here to get in touch. We will discuss your brand with you and create a bespoke plan for your brand. From there you can choose if you want to work with us or not!
Keep reading to see what our team here at Adult PR suggest when it comes to avoiding social media censors and bans:
Facebook and their strict ‘adult content’ censors.
Facebook has a zero-tolerance policy when it comes to any adult content. This means that what you post on your page is likely to be swept up under their strict policies.
A couple of years ago, Facebook brought in a number of strict guidelines and policies to restrict the amount of “harmful content” posted. To avoid having your posts deleted by the site (or your entire page deleted), make sure you understand the latest guidelines.
Currently, Facebook argue that they restrict the display of nudity or sexual activity because “some people in our community may be sensitive to this type of content.” They will remove sexual imagery to prevent the sharing of non-consensual or underage content. As things stand, we are unlikely to suggest using Facebook as part of your social media marketing strategy.
Twitter ‘shadow-banning’ accounts.
Twitter limits the accounts of users who violate its terms of service. This is done by placing a ‘shadowban’ on your account. This means that your followers will stop seeing your Tweets.
In terms of nudity and sexually explicit content, Twitter policies are far more lenient than many of the other platforms. While technically they do prohibit the promotion of adult or sexual products; users are allowed to post explicit content so long as you mark it as “containing sensitive content”. This is a warning message which the viewer must click through before viewing the media.
To avoid being shadowbanned by Twitter, make sure you are correctly labelling your content as having potentially sensitive content every time you post. Otherwise, permanently set your account to ‘mark media I tweet as containing material that may be sensitive’ so all future posts will have a warning message.
Instagram disabling accounts that post ‘explicit content’.
Similarly to their parent-company, Facebook, Instagram doesn’t allow nudity on the platform. However, people still get away with it if they know how to work the system. They give examples of photos, videos, and some digitally-created content that shows “sexual intercourse, genitals, and close-ups of fully-nude buttocks.” However, they will allow nudity if it is framed as ‘art’.
If you go against these guidelines with your brand’s Instagram account; you will be disabled and unable to log into the platform. You are able to appeal this decision by contacting Instagram but there is no guarantee that they will amend their decision. In fact its very unlikely. Further to this there are many hashtags that are disallowed, along with wording that can have your account deactivated. It’s a great platform for adult if you have the know how though, so don’t disregard it.
Why adult social media marketing is vital to the sex industry.
Social media is one of the most important aspects of sex industry marketing. With the ability to reach millions of customers worldwide it can’t be ignored.
At Adult PR, our adult social media marketing team understand the nature of your business. They utilise social media channels to ensure that you’re promoting your services correctly to your target audience. Below are some reasons why adult social media marketing is important for your business.
Improved brand awareness.
90% of all marketers say social media marketing has increased their business exposure. Whether your business sells sex toys or sexual services; implementing a social media strategy is vital to increase your brand’s recognition and benefit from a heightened user experience.
Cost-effective.
If you’re looking for a cheap advertising strategy, social media marketing is a cost-effective way to do it. Social networking platforms are free to join and advertise your business. However, if you decide to use paid advertising on social media; remember to start small to see what you can expect before investing a little more each time. You also need to be very careful what you are boosting.
Improved brand loyalty.
Did you know cam girls with a social media presence make more money than those that don’t? Having a social media channel (or three) makes it easier for your customers to find and connect with you. By connecting with your customers, you’re more likely to develop customer retention and loyalty and, in turn, increase sales or profit of your business.
Increased traffic.
If you own a webcam or porn business, the best way to increase your traffic is by using social media marketing. By sharing your adult entertainment content on social media, you are giving users a reason to click through to your website.
Social media has many advantages when it comes to marketing your adult business. However, you will need to ensure you have a plan before you jump straight in.
Adult social media marketing strategy.
Porn marketing can be a tricky business, how can you reach your target audience without being too forward? Adult entertainment PR may seem impossible; however, it’s all about how you approach the situation. With a smart social media strategy, you will be a well-known, respected brand in no time.
What is a social media strategy?
Like any industry, in order to get yourself out there, you need brand recognition. After all, sex sells, so why not invest in porn marketing?
A social media strategy isn’t as daunting as it sounds, it’s simply a summary of everything you aim to achieve for your business whilst using social media networks, along with the KPIs you need to meet. An example may be to increase the traffic to your website on social channels by 30% over a set period of time.
In this strategy, you also need to consider which channels will be most effective to not only appeal to your audience but also welcome your content. For the adult entertainment industry, platforms such as Twitter are most likely to be appropriate due to their not so strict regulations. However, that doesn’t go to say that your campaigns can’t be raunchy and tasteful at the same time.
What goes into a social media strategy?
After you’ve set up your social media accounts and discussed your goals, it’s now time to start considering the content. Here are some questions to ask yourself:
- What type of content do you wish to post on social media? Will it vary across channels or remain the same?
- How often will you post?
- Who is your target audience?
- How will you promote your content?
An adult social media strategy should be carried out by both adult brands and individuals who work in the sex industry in order to get the best results from their social media campaigns.
How porn stars use social media to elevate their brand.
Pick a porn star, any porn star, and you can bet they are as accomplished at social media as any sex act they perform on camera. Why? Because porn stars know that building a strong social media following is the key to their success in the adult industry.
Here’s how porn social media is changing the adult industry and working to elevate performers own personal brands.
Brand building.
Every porn star knows that their personal brand is a defining factor of their success. Performers utilise social networks, such as Twitter, in order to engage with fans and drive them to other platforms. This is achieved by posting a variety of content, whether that’s an NSFW video or a magazine interview. This helps them come across as a well-rounded individual that people will want to watch later.
Engaging with audiences.
Engaging with your audience is vital to building your brand as a porn star. Regularly communicating with your audience, by responding to comments and DM’s, allows you to answer any questions they have or inform them of upcoming projects; establishing yourself as a relatable and approachable brand.
Posting regularly on social media also allows fans to see more of your personality and get to know you more. However, posting content on social media doesn’t have to be NSFW. In fact, many porn stars post non-explicit content to help strengthen the relationship between them and their fans.
Influencer marketing.
That’s right porn stars are even getting in on influencer marketing. Like many other social media influencers, porn stars, like Briana Banks, have teamed up with Tummy Tea brands to promote weight loss products. Thanks to social media, porn stars are now becoming increasingly influential in both the mainstream and adult industry.
As a result of this, it may be worth including them as part of your adult entertainment marketing strategy. At Adult PR, we specialise in providing adult public relations to the adult industry.
Some free advice.
With many marketing agencies turning a blind eye to adult entertainment due to its taboo nature, it is becoming increasingly difficult to break through into the ever so popular sex and porn industries.
With many hopefuls having to market themselves as well as perform in their duties on camera; it is no wonder adult entertainers struggle to make it to the top.
Many up and comers in the adult industry have very limited budgets. So they must rely on adult social media marketing to get noticed in order to build a fan and customer base. This is all well and good if you have a lot of time on your hands and know exactly what you are doing.
Luckily Adult PR, an adult entertainment marketing and PR company have over a decade of experience. We have helped people to achieve their sex industry marketing and PR goals. We have also done this without tying them into lengthy contracts!
To summarise.
- Although there is a lot of money to be made within the sex industry. There is not really any way to get rich quick and it certainly doesn’t happen overnight. It can take up to three months to notice an increase in sales after starting a successful sex industry marketing strategy on social media. It takes a lot of dedication to win over your audience and get them to trust your brand enough to part with their money.
- Like any other business, marketing the sex industry involves a great deal of planning and strategy. Applying good marketing strategies to your adult social media marketing campaigns’, means that you are not just shooting in the wind hoping to be seen. It is important to set long and short-term goals for your campaigns. This is important to enable you to monitor progress and see what works best for your audience engagement.
- With many social media sites enforcing community guidelines that restrict the sex industry from putting out content that is maybe NSFW; it makes adult social media marketing a pretty hard task. Imagine trying to sell a car on Facebook without being able to post any photos of it. See what we mean? It is hard, but not impossible! First of all, Facebook is probably not the best place to go for adult social media marketing. This is because they have the harshest guidelines. We recommend using Twitter and Instagram and getting creative with what you post to keep engagement up without being penalized.