30 Oct Porn Social Media Marketing- What you Need to Know
Sex industry marketing is no walk in the park. There are lots of hurdles to jump through to ensure your campaigns are safe for work and age-appropriate. This also applies to porn social media marketing! Social media marketing can be a tough nut to crack, especially in the adult industry. Adult PR is here to help you avoid the most common mistakes people make with porn social media marketing.
Failing to make a porn social media marketing strategy.
When it comes to marketing the sex industry, many other PR agencies shy away, as they feel as though it’s too difficult. When in reality, the marketing methods and strategies used are exactly the same as any other industry.
The first step in any successful porn social media marketing campaign is devising a strategy. This involves setting goals; knowing your target audience; the tactics you’re going to implement and setting a time scale. Many social media accounts fail because there is not a strategy in place.
Getting creative with your content.
Despite sex industry marketing appearing similar to other industries, the one area where many people make mistakes are social media. Many adult entertainment agencies believe that because their client is not safe for work, their content cannot be. Nearly every social media channel has incredibly strict community guidelines. If they are not followed, they could have detrimental effects for your account. So, how do you avoid this? Get creative with your content!
Not tracking analytics.
One of the biggest mistakes we see being made with sex industry marketing is the lack of monitoring. When running any social media account, it is essential that you track your porn social media marketing campaigns through analytics. This will not only allow you to monitor your progress from the previous month. But it also lets you see what content works well with your followers and what does not. This means that you can really refine what you post to meet your audience’s needs.
Can I post erotic content on social media?
One of the most common questions we get asked by a potential new client in the adult industry is, “how can we get our business known on social channels without being reported, suspended or shadow-banned?” Below our team discuss the biggest problem with porn social media and how you can fix it.
What is the issue?
It is a no-brainier that when it comes to sex industry marketing, trying to crack porn social media is the hardest barrier. Why? Because it is the one place where the majority of people spend their time. But it is also one of the most regulated places on the internet. When we think of porn, it is likely that nudity and explicit content come to mind. These are things that do not come to mind when we think of social media channels.
However, content is often forgotten when running a porn social media account. Content does not have to be seedy to be a success. An Instagram account that is suggestive or attracts the audience to then visit a website can be just as successful.
How can you run a successful porn social media account?
One of the biggest keys to success when running a porn social media account is what channels you are on. Rules and regulations differ greatly depending on the platform. So, before you go setting up an account on every form of social media to ever exist; consider your demographic and where you are most likely to reach your target audience.
What type of content should you post?
Twitter; Facebook and Instagram have all recently reviewed and renewed their community guidelines. This makes it tougher for those who wish to post adult content. Yet there are ways to market the adult industry and attract an audience without being explicit. PornHub is hugely successful while following regulations. Here is what you can learn from one of the most successful porn social media accounts:
- Be explicit in the least explicit way possible: PornHub’s Twitter account is incredibly clever in posting content in a safe for work way using innuendo’s; euphemisms and abbreviations.
- Become a tease: Another creative way of building engagement and driving more traffic to your site is becoming a tease. A traditional sensor bar covering explicit areas along with a call to action is guaranteed to leave people wanting more in no time.
But what about Instagram?
Instagram is by far one of the most popular social media platforms. As a result, many businesses and brands utilise the platform to market their products or services to the public. The adult industry is no different many adult industry brands are posting their content on Instagram as part of their adult social media marketing strategy.
If you are one of those adult brands that are using Instagram for their porn social media marketing, be honest, have you read Instagram’s terms of use? Didn’t think so! And we don’t blame you, it’s not exactly an exciting read.
Our adult social media marketing team have done a bit of research, to bring you some of the rules you may not know about but definitely need to be following to avoid the dreaded shadow-ban!
Third-party posting tools.
If you are using a third-party tool or app to post and manage your Instagram; you need to be aware that as of 2018 Instagram only allows tools and apps that are deemed trusted by Instagram themselves. Added to this, your page must be a business profile to use these trusted tools. If you are scheduling your posts on an untrusted tool and your profile isn’t a business one; you may be in trouble.
The naked truth.
Hopefully, this rule is pretty obvious, but we will include it anyway for the late-comers and newbies to the Instagram world. To put it as plainly as possible, don’t post naked pictures on Instagram. Instagram does not allow photos; videos and some digitally-created content that shows sexual intercourse; genitals, and close-ups of fully-nude buttocks. They also do not allow some photos of female nipples. However, photos of post-mastectomy scarring and women actively breastfeeding are allowed. Nudity in photos of paintings and sculptures is OK, too.
#InstaAddict.
Instagram is really in favour of creating a genuine online community of people and as such has algorithms in place to try and detect bots and spammers. In order to not be accidentally mistaken for a bot or a spammer, you have to watch the amount that you follow; like and post. The research our porn social media marketing team has found shows that you will get falsely accused if you:
- Follow or Unfollow over 60 people an hour.
- Like more than 300 posts an hour.
- Posting over 60 comments an hour.
With it being reported recently that Instagram now boasts a massive 1 billion monthly active users; it is easy to see why businesses and brands use the platform in their adult social media marketing strategies.
Our porn social media marketing team have continued their list of #InstaRules for you to follow so that your content has the reach and engagement it deserves.
Banned hashtags.
With great hashtag comes great responsibility. You need to be sure that the hashtags you have chosen to use for your posts are not banned by Instagram. An easy way to check is to start typing out the hashtag, as you do, you will see Instagram prompt similar or the same hashtag with the number of times it has been used by the Instagram community. If you don’t get this prompt by Instagram; the hashtag has probably been banned. It is always worth doing some research before you post. If you click on a hashtag you want to use, then look at the recent posts associated to it, you will quickly see whether or not content using these hashtags are banned by Instagram.
Running fake contests.
Running a contest or promotion on Instagram is a great way to get new followers and get your existing followers to engage with your page. Although you may be reading this thinking that’s a great idea, we could give away that ‘anal for beginners kit’. Just be aware that Instagram avoids all responsibility of the competition and leaves you in full control. That means you are responsible for GDPR and any legal age requirements.
If your competition gets reported by a disgruntled Instagram user; you could see your page get shadow-banned as a blanket move by Instagram. So, make sure that you have every angle covered when it comes to running your competition.
If you are struggling with your adult or porn social media marketing whether it be Instagram or another popular platform; contact our experienced and friendly team today.