07 Dec Adult Site Marketing
If you’re looking for adult site marketing, look no further. Here at Adult PR, we are specialists in all things digital marketing. Having operated in this field for almost 12 years now, we have worked with a whole range of companies. We’ve scaled the entire adult entertainment sector all the way from camgirls through to audio porn.
Social Media Management
Lots of people within the adult industry are afraid to touch social media due to the restrictions. However, whilst these are sometimes hard to work around, it is doable. In fact, we’ve created and run some really successful social media sites for our clients before.
In order to stay in line with age restrictions and in a bid to keep their platforms family friendly, most social media outlets have guidelines on what they allow. This includes putting stringent bans on explicit content. This has massively affected the way adult companies post, the hashtags they use and the username they have. Whilst you may be able to do your social media yourself, we’re well versed in the loopholes in the system. This could mean it’s much more cost and time-efficient to utilise a team of experts in adult site marketing.
Social media is great for reaching all corners of your target demographic. From those more obvious to you even through to those you may have otherwise forgotten. Social media is 24/7 and has the ability to reach everyone. Depending on what it is that you offer, you may even find having an online presence useful for customer service. In a day and age where people have little time and a fear of picking up the phone, sending a quick message is far easier. Why not consider opening up your DM’s?
Public Relations (PR)
Whether you take a more traditional or modern stance with PR, all variances are equally as important to consider. Public relations cover the likes of organising radio and podcast interviews, appearances in the media and publications and also influencer marketing.
A mix of mainstream and industry specific publications is often the best concoction. Mainstream media is great for those of you looking to reach the vast majority. When considering who the audience may be of a porn company for example, of course it’s going to be the general public. Meanwhile, industry specific media is where you’re likely to find companies looking to buy your stock or people focussed on finding new services to try. Especially if you’re in a more niche corner of the adult sector.
We’re then brought swiftly to radio and podcast interviews. With a taboo still overshadowing the adult entertainment community, I’m sure you join us in our passion to beat the stigma. Being able to give your say on popular radio stations or podcasts is the perfect way to cause disruption. If done well, this could be great for your business’s reputation.
Clearly, what your website looks like plays a big part in adult site marketing. When looking at any of your competitors, it’s highly likely that you won’t be able to tell one from another. This is because so many adult companies try to play it safe and go for the norm. However, this is far from ‘playing it safe’, in fact, it’s quite a risky move. Looking the same as other adult websites is only going to make you hard to distinguish. This is where we do things differently.
Working in the industry for so long has allowed us to get creative and trial new things. After seeing lots of success in changing things up, we like to take a different approach to most. Where appropriate, we’re passionate about taking more of a classy stance on design. As a result, the sites we’ve reconstructed have gone on to do far better than ever before. This gives you the opportunity to get ahead of your competitors and to the front of your industry.
On top of this, we can also help with other aspects of graphic design. We’re able to do everything from logo design and branding through to rebranding and business cards. Whatever it is that you need, we have the skills to deliver.
Search Engine Optimisation (SEO)
Given that most businesses within the adult industry operate online, SEO is a vital part of adult site marketing. In case you’re unfamiliar with the term, SEO refers to the efforts a company makes to boost their ranking on Google. In other words, by carrying out some key on-site and off-site processes.
It’s reported that only 0.78% of Google searchers will click on a result from the second page. The further in you get, the more this percentage decreases. It’s for this reason that you want your company to be appearing within the first page of options. The internet allowed the adult entertainment industry to grow rapidly. With this, came masses of competition and eventually, a saturated market. This makes it incredibly hard for companies like yourselves to stand out against the rest. If you’re able to be consistent in appearing high on the SERP, this is going to guarantee you more web traffic. What’s more, the more people see your name, the more likely they are to remember you.
In order to carry out search engine optimisation, there are a number of things you need to be doing. Content creation is a huge boost to your SEO value. Ever wondered why so many companies have blogs these days? Well, there’s your answer. In addition, you also need to be improving your site speed, compressing your image sizes and optimising your site for mobile usage. The list goes on and on, but you get my gist.
Why Not Get in Touch?
If adult site marketing sounds like the boost you need, we would be happy to give you some direction. Whether you’re looking to utilise us as a consultancy or for input on projects, we’re more than happy to get involved.
For more information on the work that we do and how this could benefit you, you can get in touch by clicking here.