12 Aug Adult SEO Services in the USA: How To Stay On Top Of The SERP
If you’re operating in the adult industry, you’ll be well aware of how crucial it is to be visible online. It’s where people consume adult content, purchase sex toys, find escorts, swinging parties, and everything in between. That being said, for any hope of success, you need to be appearing at the top of Google’s rankings. And how do you do that? Well, with the help of an agency specialising in adult SEO services in the USA of course!
What are SEO Services?
Search Engine Optimisation, or SEO, refers to the process of streamlining various aspects of your website. But why would you bother with this? Well, if you type anything into Google, you’ll be met with page after page of results. Try it by searching ‘adult SEO services in the USA’ as an example. 19.1 million results. But how does Google decide which sites show up on the first page, and which show up on the one hundredth?
Google has a very comprehensive algorithm with hundreds of different factors it likes websites to satisfy. These include everything from the sentence length within your content, to the file size of your images. The more of these boxes you tick, the higher up the rankings Google will place your website. SEO is the process of ensuring all these boxes are ticked. Sounds simple, right? Unfortunately not.
For a start, the Google algorithm isn’t publicly available. You can’t download a list of all the factors it takes into account and check them off one by one. In fact, nobody knows exactly how many factors there are in total (excluding Google, of course). Some are proven, yes, but many others just come down to pure speculation.
Even if you do manage to get everything nailed down, the Google algorithm is constantly evolving. By constantly, we mean as often as 13 times per day. In 2021 alone, Google made over 5,000 changes to search, whilst also running more than 800,000 experiments. How is anyone meant to stay on top of this? With a specialist SEO agency like Adult PR, that’s how!
With over 14 years of experience optimising websites on behalf of adult brands, we have a pretty solid idea of what Google are looking for. What’s more, our SEO specialists are always keeping on top of changes through daily research.
So, How Can I Stay on Top of These Changes?
That’s a great question. As an adult business, every customer and client are precious. You don’t want to be losing any, especially not for something you have little control over. That being said, here are some of the best ways you can monitor these algorithm changes:
- Use Google Alerts. Set this up for keywords like ‘Google algorithm update.’ Whilst not every alert will be useful, this can help to catch any news as soon as it becomes available.
- Follow industry leaders and SEO experts. Accounts like John Mueller and Search Engine Land will likely report on any major changes.
- Track ranking changes: Keep an eye on any fluctuations with your ranking. If these occur without any updates to your website, it may indicate that an algorithm update is in the works.
- Contact an agency specialising in adult SEO services in the USA! If this all seems like too much for you to handle, we’re happy to help.
Why Do I Need Adult SEO Services in the USA?
There’s no doubting just how popular adult sites are these days. Regardless of the niche, kink or fantasy, no matter how obscure it may be, there’s thousands of sites competing against each other to get you to click on their website. But did you know that only a small percentage of sites receive the majority of clicks? Well, it’s true. In fact, the top 3 results get around 55% of all clicks, and without a strong SEO strategy, there’s no chance of even ranking on the first page.
What Can I Be Doing?
Focus on Relevant Keywords
As an adult business, this should be your first priority. Take some time to look at the words you and your competitors are ranking for. This may include various kinks, categories, products, or services that you offer.
It’s important, however, to not just focus on common or broad keywords. After all, every dominatrix is going to want to rank for ‘dominatrix.’ Of course, you should include some of these, but also mix in some more unique, niche ones as well.
Create Engaging and Optimised Content
Optimise Your Website’s Layout.
It isn’t just the content on your website that matters for your SEO ranking, it’s also your website itself! This means ensuring it’s well-structured, easily accessible, optimised for mobile devices, and easy to use.
SEO is something that if done incorrectly, can be incredibly lucrative for any brand. It’s no wonder why so many people seek the help of specialists in adult SEO services in the USA!
For more information about how we can help, get in touch! Send an email over to [email protected], or click here to find our contact form. We’ve helped countless adult brands with SEO over the years, and we’d be happy to help you too!