25 Apr Adult SEO Company in the UK
Finding the right adult SEO company in the UK is vital, especially given the trust you place in their hands. Marketing can be make or break for businesses and handing over any element to an outside firm might seem daunting. This being said, there comes a time where this task is too big for you to manage alone. What’s more, search marketing specifically requires expert knowledge to get spot on.
Based just outside of London, Adult PR are a growing team of marketing experts. Experienced across multiple elements of organic promotion, our team work with a multitude of brands across many different niches. In addition to SEO, our agency also specialises in:
Social media management
Graphic design & branding
Email and content marketing
Public relations (PR)
Influencer marketing support
What is SEO?
SEO stands for ‘Search Engine Optimisation’, a type of organic marketing aimed at improving your websites reach. The process involves making specific modifications to your site to improve the end-user experience. As a result, you’ll soon creep up the rankings on the search engine results page (SERP).
Visibility is vital for all brands, especially within the adult industry. Research suggests that over a quarter of users click on the first organic option Google displays for them. As such, if you are much lower than this, you’re likely to be missing out on a lot of potential sales.
What is the Google algorithm?
The Google algorithm is a set of criteria created by the search engine to help them rank websites. There are trillions of sites out there, most of which will be completely irrelevant for your specific search. The algorithm sorts through these URL’s, determining which sites might contain useful information and positioning them based on how helpful they perceive this content to be.
Google’s criteria is constantly updating and as such, it’s important that you keep up with these changes. It’s for this reason, among others, that so many people reach out to a specialist adult SEO agency. Our team are constantly retraining, ensuring we always know the latest and can adapt our clients strategies to avoid any dips in website performance.
How does Google rank my site?
When a website is published online, Google begin a process known as crawling. Bots known as ‘spiders’ will infiltrate your site, searching for your compatibility and alignment with their algorithm criteria. In laments terms, they then score your site based on this audit and your ranking is determined.
The different SEO stages
There are lots of different stages to website optimisation. Below is the process our adult SEO company in the UK follows…
1. Site audit
The first stage is a site audit. This is essentially a health check on your website. Our SEO experts will take a look in the back end of your website and use our specialist software to assess how well your site is currently performing. This will allow us to put a plan together as to which areas need improvement and how is best to move forward.
A strategy is key for all marketing activity. Within this, our experts will set agreed objectives for the project alongside a list of keywords to target. Keywords are determined based on the kinds of things people may type into Google to find similar products/services to yours. Similarly, using our software, we’ll also look at what your fellow competitors are ranking for and look to target these too.
2. Optimising your website copy
Providing it hasn’t previously been optimised, we’ll then take a look at how SEO-friendly your current website copy is. Should you need us to, our content team can also help you to refresh this.
This process involves adding keywords to your current content, shortening sentences and improving readability where needed, and ensuring the content offers value. It’s vital that your website addresses the pain points of these potential new customers.
3. Optimising the back end
In addition to optimising the front end, there is also lots of work to do behind the scenes. Our adult SEO company in the UK will work on optimising meta-descriptions, producing alt-tags, and improving your sites loading speed, among many other things. This side of SEO tends to be much more technical and as such, can be quite time-consuming if you’re inexperienced in organic search marketing.
4. Ongoing maintenance
SEO is an ongoing process and requires maintenance at all times. The best way to continue improving your ranking is by creating and uploading purposeful content in the form of blogs and landing pages. These should be optimised and include relevant keywords that will help Google to identify your website when someone searches for topics relating to you. Although this task can be a little time-intensive, it is the quickest and easiest way to build your site health. Our clients have seen a great deal of value and ROI in the form of SEO-friendly content.
There are a number of different things you need to pay close attention to when writing and uploading content. Sentence length, word complexity, and keyword distribution are just a few of the things that can affect your SEO value over time. Here at Adult PR, we have an entire department dedicated to content writing and search marketing, meaning you can be rest assured you’re in safe hands!
Contact our adult SEO company in the UK
If your current SEO strategy is letting you down, it’s time to enlist the help of a specialist in this field. That’s where we come in! With over 14 years of experience in the field, our team are ready and waiting to help you drive more traffic to your site than ever before.