04 Jun Adult SEO agency: How to use SEO to stand out post-COVID
Adult PR are an adult SEO agency based in the UK, bust working globally. With over 15 years of experience within the industry, we understand that it’s not always easy to dedicate time to the more procedural sides of your business. The technical elements of SEO can seem a little confusing, but, they are vital to the development of your website and brand. Adult PR can cultivate a tailored SEO strategy to ensure that you are making the most of your site. As a result, you will se an increase of customers and a solid return on investment.
SEO – What Is It?
If you’ve never heard of SEO before, let me break it down for you. SEO stands for search engine optimisation. This refers to the ways you can adjust your website to make it appeal to Google’s algorithm. Optimising your site and meeting the set criteria will allow you to rise through the rankings of the search engine results pages. This will have a direct effect on the organic traffic to your website, increasing clicks, and allowing you to sell your services or products in order to build an effective customer base.
SEO basics
Before you can implement SEO within your website, you have to understand how it works. Our adult SEO agency are here to explain how it works and implement these learnings to ensure that you rise through the rankings.
Google use a variety of factors to determine if your website will be useful to a user. For example; search engines will crawl your website and identify if you are meeting EAT guidelines within the content. EAT stands for expertise, authoritativeness, and trustworthiness. If they can see that your content contains EAT, they will be more likely to index your site and will rank it higher. This is because Google can be confident the page in question contains information that will answer a user’s question. This is not the only identifying factor, as search engines will also use other elements to determine this. This can include, but is not limited to; meta titles, descriptions, and backlinks. The more helpful they think your site is, the more likely they are to rank it higher.
The Adult Industry Post Covid
The global pandemic meant that a lot of people were without an income. Many turned to the adult industry to provide a source of money when most other industries were inaccessible. As a result, since then, the online world has become inundated with both adult industry brands and individuals. Due to this increase; it has become more important than ever to establish yourself correctly and stand out from others. Whether you’re just starting out, or you’re starting to see a rise in competition, SEO can benefit you greatly.
Here at Adult PR, we believe that a well thought out SEO strategy can make the world of difference and help you grow over other websites and businesses.
In 2020, the online adult and porn industries were estimated to be worth a total of $774.7 million and this has already risen to way over $900 million. Our adult SEO agency knows that the industry is only going to continue to grow over the coming years. Now is the perfect time to use the growing industry to your advantage, but you need to ensure you stand out over your competitors.
Using Content to Your Advantage
The content of your website can sometimes be forgotten. It might not seem like something you should focus on within the adult industry; who has time to read content if they’re looking for porn or sex toys? You couldn’t be more wrong. The content on your website is what is going to ensure that you rank higher on the SERP. The higher up in the SERP you are, the more people are going to click on your link. People looking to find or consume adult services and products won’t want to scroll too far down. The sites at the top signify trustworthiness and familiarity to the user – they will go with what they see.
Keywords
Your content must contain keywords and phrases that are most searched. These will help the algorithm identify that your website is useful. Our adult SEO agency can work with you to identify which keywords you wish to focus on, pinpointing the ones that will gain you the most organic traffic.
Sentence length
This may seem irrelevant, but it is actually something Google’s algorithm in particular is hard on. Sentence length has a direct impact on the time a user will spend on your site. The most effective sentence length is just over 20 syllables. Why? Because people skim read. The algorithm also likes to see longer sentences too, but this must vary with shorter ones.
If content is hard to read, it is likely a user won’t stay on your site for long. In turn, this affects your bounce rate. A bounce rate refers to the percentage of people who visit your webpage without spending time on it, essentially ‘bouncing’ straight off again. Google sees a high bounce rate as a sign your site has issues with its content and, as a result, your position on the SERP will go down.
Updated content
Google are consistently indexing sites and crawling through pages. It is important that you are both uploading and updating content on a regular basis. This will allow the crawlers to index your webpages appropriately and determine when to suggest you to a user. If your content is up to date, it will also increase the trustworthiness of it. You will then see a rise in your SERP rankings.
Get in Touch
Our adult SEO agency have a dedicated team who are ready to discuss an SEO strategy that’s right for you. All of our team have open minds and fresh ideas, which can revitalise your content, boosting your SEO value, and your SERP rankings.
At Adult PR, we also offer other services alongside our SEO expertise. These include:
- Social media management. (SMM)
- Public Relations. (PR)
- Crisis management.
- Event management.
- Business development.
- Graphic design for website development and branding.
If you feel like you could benefit from SEO optimisation, or any of the other services that we offer, do not hesitate to get in contact with us today!