11 Jul Navigating The Algorithm With an Adult SEO Agency in the USA
If there’s one component of marketing for adult businesses that is notorious for causing people headaches, it’s SEO. After all, it’s without a shadow of a doubt the most complicated and technical aspect of marketing. With hundreds of specific criteria to meet, and even the smallest mistake damaging your fragile website, it’s a daunting process. Unless you’re a secret SEO whizz, that is. Are you? We’ll assume not, otherwise, why would you be here reading this blog!? Our adult SEO agency in the USA has worked with countless clients over the years to ensure their website is climbing the rankings. But how can we help you with your SEO strategy?
Firstly, what is SEO?
This is probably a good place to begin, especially if you’re not one of those SEO whizzes we mentioned earlier. But first, a bit of background information as to why we need SEO in the first place…
Just like your own business, Google wants its users to have the best experience possible when using its services. This means presenting them with relevant and helpful information with the click of a few buttons. If it were to regularly suggest poor quality websites or inaccurate information, users would flock to Google’s competitors (like Yahoo). It’s for this reason that Google needs to separate the good sites from the bad ones. How did they do this? Well, they created the Google algorithm. We’ll go into how this works a little later.
Essentially, SEO is the process of changing bits of your website to increase its visibility by satisfying this algorithm. By doing so, Google will rank you higher up the search engine results page (SERP). Ideally, you want to be on the first page of results. After all, who ever actually goes beyond this point? The higher you rank, the greater your visibility, and ultimately, the more people that will click on your website. Win, win!
Why Do I Need SEO?
You’re probably well aware of just how competitive the adult industry is, especially within the last few years. New companies are popping up daily, even in the more niche sides of the industry. That being said, you need your brand to be discoverable online, especially when someone searches for what you specifically offer. If you’re any lower than the first few results, say goodbye to a significant portion of your website traffic. Yes, it’s true that you won’t be competing with the likes of PornHub and LoveHoney immediately. Keep on top of your SEO, however, and there’s no telling how much your brand could prosper from it!
How Does the Google Algorithm Work?
Even as a specialist adult SEO agency in the USA, this is a tricky question to answer. After all, only Google itself knows exactly how its algorithm works and they don’t like to share. If it did, everybody would know exactly what to include on their website and this would defeat the purpose of an algorithm entirely.
What we do know is that the algorithm is made up of an extensive list of attributes that Google wants web pages to have. The more of these you satisfy, the higher Google will rank your website. To assess this, Google sends out robots known as ‘crawlers’ to scan your website for new content. These bots index each page and report back to Google with how many boxes you tick. The criterion includes a variety of both on-site and off-site factors. You can find out more about these by clicking here.
There’s no doubting that when it comes to SEO, Google certainly doesn’t make things easy. After all, the algorithm is constantly changing – upwards of 8 times per day, in fact. As you’d expect, keeping on top of these updates is a full-time job in itself. It’s no wonder so many adult businesses choose to outsource it to SEO agencies like Adult PR!
How Can an Adult SEO Agency in the USA Help?
When running the day-to-day of an adult industry business, chances are, you won’t have the time to learn SEO’s intricacies. Unfortunately, however, SEO isn’t something you can afford to get wrong. You could even end off worse than when you started! By working with an agency like Adult PR, we can lift this burden off your shoulders. With over 14 years of providing award-winning SEO services, it’s become our speciality. But how exactly can we help?
Constructing an Effective SEO Strategy
With SEO, the worst thing you can do is go in blind. You must have a strategy – no exceptions! What exactly this strategy consists of, however, depends on what you’re looking to gain from boosting your SEO value. Our specialist adult SEO agency in the USA can help tailor a unique strategy to help you get the results you’re looking for.
Once a strategy has been prepared, then begins the process of keyword research. This is to ensure your website is ranking for the correct words and phrases relevant to your business. If you’re a professional dominatrix, for instance, these keywords could include ‘BDSM services’ or ‘submission fetish,’ as a few examples. Your keyword list will consist of words and phrases you’re already ranking for, as well as those your competitors are.
Once we’ve identified what keywords you’re ranking for, we can then begin incorporating them into optimised content. By doing so, your website will gradually move up the SERP for these specific keywords. But it’s not enough just to be ranking highly, however. It’s one thing to get people to click on your site, but it’s another to get them to stay. Considering this, any content uploaded to your website, no matter where it’s located, must be interesting, relevant, and engaging.
Hopefully we’ve managed to help you realise just how essential SEO is for any business. To ensure you’re doing it effectively, however, it may be worth bringing in some outside help from some SEO specialists. If this is something you’re considering, why not get in touch? To reach our adult SEO agency in the USA, send us an email at [email protected].