24 Sep The optimal adult search engine optimisation in London strategy
If you’ve been researching adult search engine optimisation in London, it’ll be no secret to you by now how vital being visible online is for your brand. In fact, considering just how many adult companies operate entirely online, we’d argue its pretty much essential.
Why SEO is vitally important
Take a minute to think about your own habits when it comes to Google. Say you’re searching for a sex toy company, as an example. Do you type ‘sex toys’ into Google and click on one of the first 2 or 3 results? If so, you’re with the overwhelming majority, as 54.4% of users do just this.
Alternatively, do you go through page after page of results only to finally settle on a website on page 7? No? Well, that’s not surprising. From a business perspective, it’s clear that you need to be amongst the first few results if you’re going to go far. It’s where the most user traffic is, after all. But how do you do this? 3 words, one short acronym. Search Engine Optimisation (SEO).
What Does Adult Search Engine Optimisation in London actually mean?
As we just mentioned, SEO stands for Search Engine Optimisation. Essentially, it involves making small changes to your website and its content to make it more appealing to Google and their algorithm. This could perhaps involve revamping the layout and design to make it more user friendly, or even shortening your sentence lengths!
The point of making all these changes is to boost your ranking on the SERP (yes, another acronym, I know!). The SERP refers to the Search Engine Results Page, and is simply what’s displayed when you type anything into Google. The higher you rank on the SERP, the greater your traffic. But how does Google determine your ranking in the first place?
Google’s 200 Ranking Factors
Unfortunately, no, you didn’t misread that subheading. When ranking your website, Google reportedly considers over 200 individual factors. Whilst Google hasn’t explicitly told us what these factors are (they hold their cards close to their chest when it comes to their algorithm), through years of experience, our team know and understand what many of the ranking criterion are.
The issue businesses often face with SEO, however, is the regular updates to their algorithm that Google makes. By regular, we’re talking about as many as 8 unique updates every single day. Fortunately, most of these are minor and have little impact on your website as a whole. Occasionally, however, Google will release bigger changes (also known as a core update). These are the ones you really need to pay attention to as they can affect your rankings dramatically.
How Can I Watch out for These Updates?
Whilst Google tend to keep the vast majority of updates to themselves, they do make an exception for core updates. Google will typically announce core updates before they are rolled out on their Webmaster Central Blog. With this in mind, it will be worth signing up to receive immediate updates about algorithm changes and important news.
Alongside this, Google’s official search liaison account on Twitter (X) also provides important information surrounding adult search engine optimisation in London. It will definitely be worth following this account.
Can I Prepare for These Updates?
When Google announce an update, they will share which type of websites will likely be affected by it. This will also include how they will be affected. With this knowledge in hand, you can prepare yourself for any upcoming update to minimise its impact on your ranking.
It’s important to note, however, that not all updates will be announced. Relying solely on announcements on Twitter or the Webmaster Central Blog will only take you so far. So, what other options do you have?
Well, first of all, it’s important to understand why Google releases these core updates in the first place. The main objective of the Google algorithm is to make the SERP as high quality and relevant as possible. In doing so, their users are able to find the information they need quickly and efficiently. By releasing these updates, Google is essentially cleansing the SERP of any black-hat SEO practices. This could include keyword stuffing, paid links, or spam as a few examples. Many of the core updates look to punish websites that engage in this type of behaviour. Therefore, to avoid being amongst those affected, focus on improving your adult search engine optimisation in London practices instead!
How Can I Do This?
Ah, if only SEO was that simple. As much as we wish it to be the case, there isn’t a step-by-step guide to boost your ranking. Well, one published by Google, that is. At Adult PR, we’ve spent the last 14 years providing multi-award-winning SEO services to brands across the adult industry. When it comes to boosting the rankings of adult businesses, it’s safe to say we know what we’re talking about. That being said, here are some of the things you need to consider when looking to climb the SERP:
- The keywords you and your competitors already rank for, and those you want to rank for.
- The experience, authoritativeness and trustworthiness of your content.
- Does your content contain internal and external links?
- Are there credible backlinks to your website?
- What is the loading speed and user experience like for your website?
- Is your website actually allowing Google to rank it in the first place?
- Is your website optimised for mobile devices?
These are just a few of the many adult search engine optimisation in London factors you need to consider. Of course, with all the day-to-day pressures of running an adult business on your shoulders, this may seem impossible. With SEO specialists like Adult PR at the helm, however, we can help boost your website’s ranking in no time!
If you want to see your business competing against market giants on Google, get in touch! To reach our adult search engine optimisation in London agency, pop us over an email over at [email protected]. You can also check out our Instagram here!