14 Dec Adult PR Agency: Local vs. National Press Coverage
Despite social stigma, the adult world remains highly competitive. This means that it can be difficult to make an impact. What’s more, many social media platforms have stringent guidelines in place against explicit content and Google can hide adult websites behind safe search. Many marketing agencies will not touch adult brands through fear of negative repercussions. So, what options do you have?
Here at our adult PR agency, we have been working with XXX businesses for over a decade. As such, you can be rest assured that your brand is in safe hands with our marketing and communications experts!
What is PR?
Public relations (PR) is all about bridging the gap between your brand and its audience to build a positive public perception. It’s an incredibly broad branch of marketing and involves various techniques, such as media relations and influencer marketing.
If you want to build credibility in your field, then working with an adult PR agency is a must. Here at Adult PR, we have a long list of valuable connections to help you gain opportunities for media coverage, whether that be in newspapers and magazines, or being featured in a podcast, TV show, or even on the radio!
Benefits of PR
As an adult brand, you’re up against an endless sea of competitors and that figure is only expected to grow. Consequently, it can be tricky to establish your business in this vast marketspace and there’s only so much that you can do without professional marketing knowledge, let alone time to spare! However, partnering with a specialist adult marketing agency changes the game completely.
Improved Brand Awareness
One of the main benefits of PR is greater brand awareness and visibility. By choosing the right media outlets for your brand, you can reach new corners of your target market. Exposure in popular publications can help you to reach a huge number of people who would never have seen you otherwise.
Press coverage, no matter the size of the publication, can help to improve your authority within your niche. If your audience sees that you’ve been featured in a reputable media source, it will help to improve your relationship with your consumers and help them to feel that they can trust you.
Increased Website Traffic
As a result of the above points, PR can help to drive more traffic towards your website. With back links in other publications, your target audience can be directed towards your website from other sources. Before you know it, you’ll have more sales through your doors in no time!
Local vs. National Press Coverage
Here at Adult PR, we are well-versed when it comes to gaining coverage for our adult clients. From XBIZ, the renowned adult-industry specific publication, to the national Daily Star and Metro, our adult PR agency has a track record that we’re proud of.
If you’re thinking about public relations for your business, let’s explore the benefits and drawbacks of both local and national press coverage for adult brands.
Local Press Coverage
One of the main advantages of local newspapers is that they understand their target audience very well, meaning they can write content that is most relevant to them. This means any reports about the community in which their readers live are ideal for local publications, rather than national media coverage. People see their local media as a trustworthy source of information due to their strong relationships with their audience. When it comes to adult brands specifically, however, there may be some limitations to which publications are willing to share your story.
Another benefit of local coverage over national coverage is that it’s cost-effective. Small businesses can use local media as an opportunity to reach their customers at an affordable rate, if you are choosing to opt for the advertorial route, that is. However, the price does depend on your location and how large you would like your advertisement to be.
National Press Coverage
The main benefit of using a national media outlet is the potential to reach thousands, or even millions, of people. Their huge and diverse audience establishes these outlets as even more prestigious. Even if somebody hasn’t read one of their articles before, they’re probably already familiar with their name. This means that if you’re quoted in one of these publications, you can quickly establish yourself as a thought-leader in your industry and easily leverage this credibility.
The major disadvantage to using national press coverage is how fast paced the turnaround can be. Hundreds of news reports are submitted daily, meaning your story could easily get lost in the crowd. At our adult PR agency, we create bespoke material for your adult brand utilising your unique tone of voice. Our specialists know how to create an alluring story, sure to grab people’s attention!
PR for Adult Businesses
If you’re looking for local press coverage for an adult business, this tends to be more complicated. Local publications tend to cover community-specific content. Camgirls in the area need to be happy to share their location and the local publication needs to be willing to promote your XXX business that is operating in the area. Due to the sensitive nature of the sex sector, our experts tend to recommend and opt for national press coverage – these journalists are much more interested in this type of content and the audience reach is astounding.
The adult industry – due to the scrutiny surrounding it – is particularly prone to crisis situations. Unfortunately, these events can be difficult to make a comeback from and can harm a brand’s reputation considerably. With this in mind, it’s important to be prepared. Our crisis management team will help you to build a solid contingency plan should you ever require it.
If you’re keen to expand your audience reach and improve the public’s perception of your adult brand, then working with an adult PR agency is a must. Get in touch with our experts at Adult PR here or send us an email to [email protected].