17 Dec Adult Marketing Strategy: How marketing can help you survive another potential lockdown
Here at Adult PR, we’re experts when it comes to building and implementing a unique adult marketing strategy. Over the years, we have helped numerous brands to get back on their feet or launch from scratch. What’s more, we’ve also helped perfectly stable businesses to excel their potential.
If you’re looking to take things up a notch as we go into the New Year, marketing is the perfect way to improve the longevity of your brand. With a multitude of awards under our belt and a glowing reputation, you can be confident that Adult PR is the perfect partner for you!
What is a marketing strategy and why do I need one?
Think of your strategy as a plan of action. When applied to marketing, this just simply means what you plan to do. This document should detail the techniques you are going to adopt and your goals and aspirations for the project. Additionally, it should also cover any research or statistics you’ve gathered along the way.
Marketing is an organic way of promoting your product(s) and getting them in front of the right people. It’s a way for brands to bridge the gap between themselves and their consumers by building a relationship and improving their reputation. Marketing methods include the likes of social media, public relations (PR), and search engine marketing (SEM).
As a brand within the entertainment industry, having an adult marketing strategy is vital. It’s no secret that many of the niches within your sector have now become saturated. Afterall, sex sells, and everyone knows it.
Providing you have a strong strategy and a team of experts to help you implement it, marketing should bring your brand a great deal of added value. Not only will this help you get one step ahead of your competitors, but it will also help you on your way to becoming market leaders too!
Why it pays to keep your strategy fluid
If the pandemic has taught us anything, it’s that we should never get too comfortable. For some brands within the adult industry, your business may have flourished during the numerous lockdowns. For others, you may have found this a really tricky time. With rumours of another potential lockdown bubbling, you’re probably feeling a little nervous about how you are going to adapt. If this is the case, having a fluid marketing strategy could just be the answer to all of your prayers.
Like with anything, it’s important that you’re willing to evolve your adult marketing strategy as time goes on. This means adapting your campaigns to the current market and investing in more techniques as and when you are able to. Unlike a lot of marketing agencies, we prefer to never stay too stagnant in our approach. Whilst marketing should remain consistent, this doesn’t mean that you have to be afraid of change. In fact, brands who aren’t willing to adjust could just end up doing more damage than good.
It’s only natural that the current state of the world may be making you nervous about investing in a strategy. If you were managing before, why do you need one now? Right? In actual fact, however, comprehensive and flexible campaigns can actually help you to navigate the stormy sea that is our economy right now. The real trick is in finding a credible and trustworthy agency to help!
Why choose Adult PR?
At Adult PR, we love shouting about all the different things that make us unique. From our total transparency, right through to our impeccable communication skills, we put our heart and soul into offering a fair and generous service. It’s simple. Our main priority is you!
If you’re busy wondering why we’re so special, here are just a few reasons as to why you should choose us!
Multi-functional
As an integrated agency, our team are able to offer well-rounded campaigns with minimal fuss. This means less people for you to touch bases with and lower costs too! In addition to social media, PR, and SEM, we can also help you to organise events, create new branding, and develop your website. What’s more, we’ll always be on standby in a crisis too!
Years of experience
Starting in 2009, our team have played their part in the success of a huge range of brands. From sex toy retailers, right through to camgirl sites and porn providers, we have seen and done it all! When choosing any new marketing agency, it’s important that said firm have direct experience within your corner of the industry. When you work alongside Adult PR, you can be rest assured that we will deliver above what is expected of us.
Tailored support
Having worked with the variety of clients that we have; we know that no two brands will ever be the same. With this in mind, it only makes sense that their requirements are different too!
At Adult PR, we never use the same adult marketing strategy twice! Instead, we tailor make these to suit you and your individual needs. This way, we’re able to better cater towards attributes such as budget, brand values, and aspirations for the future.
Fair contract terms
As we touched on earlier, transparency is incredibly important to us. Alongside this, as is providing fair contract terms that you’re comfortable with. No brand wants to be tying themselves into a yearlong contract when they don’t need to. It’s for this reason that we keep our agreements to a maximum of 6 months. What’s more, should you only wish to utilise us a consultancy, we’re down for that too! Afterall, the proof really is in the pudding!
How to get in touch
Curious to know more about the work that we do? Want to know how to build the perfect adult marketing strategy? Our team value nothing more than playing their part in the success of our clients. What’s more, we’re always keen to get involved in normalising sex and pleasure and beating the stigma surrounding the industry.
Want to know how to get in touch? To reach a member of our team, just click here!