12 Mar Adult Industry SEO
What is adult industry SEO?
Adult industry SEO is the practice of increasing your website’s traffic quality and quantity within the adult market. SEO is used by both mainstream and niche brands to drive potential customers to a website. SEO has become a valuable digital marketing technique within the adult industry, and grows more important daily. As you are probably already aware, the adult industry is highly competitive. As a result, ensuring your website finds potential leads is a must if you are looking to succeed in this market.
You will need an adult industry SEO strategy to ensure that your efforts are both consistent and generate the desired results. It is best to start by looking at what kind of customers you want, and what you are expecting them to buy from you. This will help you to determine what you want your website to rank for. Within this, you need to think about what your audience will search for to find your services or products. It is always a good idea to look at what your competitors are ranking for too. This ensures that you are at least keeping up with and at best exceeding them in the search engine rankings.
With 93% of online experiences starting with a search engine; then 75% of those people not going past the first page, it is crucial to get your SEO right.
How can adult SEO benefit my adult brand?
The adult industry works just like any niche industry in the sense that there are always some top corporations that rule the search results. The likes of PornHub, Doc Johnson, and Ann Summers will no doubt dominate for their respective niches within the sex industry. As such, you will need to be realistic when setting your keyword targets. For example, a start-up sex toy retailer will not be able to immediately compete with LoveHoney. Therefore, it is important to find long-tail keywords that you can rank for within your niche. All is not lost though, we can work to compete with those people, it just takes time to build that up.
When executed properly, adult industry SEO can hugely benefit your brand or business. One of the biggest benefits is the inbound lead generation potential. If you are appearing in the top results for a service or product you provide then people are much more likely to trust your brand and contact you. This not only means that you are gathering more inbound enquiries but your conversion rate is also going to increase. No one likes to be sold to, think of how many cold calls you turn away every week. By the customer coming to you; they feel as though they have had control over their purchasing decision when in reality they have been unknowingly targeted by a marketing strategy.
Adult industry PR and SEO.
There are many ways to implement adult SEO into your marketing strategy. One effective method is to utilise PR. Public relations and SEO work well together in several different ways, especially in the adult industry. If you have carried out any research on SEO you will have no doubt come across the term ‘links’. Link building is the practice of having other websites linking back to your website. Search engines like Google love links as it shows them that your website is a credible source of information. Using adult industry public relations means that you are increasing your chances of receiving a link from high authority media outlet websites.
Although links can’t be guaranteed from PR it can be enough to simply be mentioned in national publications. Whether people are going on to organically search for your adult brand or if Google picks up the keywords used within the article it all goes towards increased brand exposure and ultimately better ranking in the main search engines.
How adult social media ties into SEO.
Another marketing activity that ties well into adult SEO is adult social media marketing. There has been a lot of debate on how much social media contributes to brands SEO. The fact is that working on your social media will have a positive effect on your adult brands SEO. This can work in a number of ways. Google will find your social media pages just like any other website. However, this is not the only way it will help,
By creating engaging content on your social media channels you are more likely to have content shared by other social media users which will link back to your brand. This increases brand awareness which means more people are likely to organically search for you on the likes on Google. Furthermore, Google will index your website higher the more overall engagement you receive whether it be your website or social media channels.
Why choose Adult PR.
Our team here at Adult PR, an adult SEO company, understand the landscape of the adult industry. As a result, we know that there is not a blanket approach to a brands SEO strategy. Our team have experience with a number of niches within the adult industry of all different sizes. We have connections with both mainstream and industry-specific media.
Our agency holds a strong moral work ethic when working with brands in the adult industry, we always ensure that our campaigns are empowering to all audiences. Our transparent and professional approach has seen us work with some of the biggest brands in the industry. If you would like to know more about how we can assist you with your adult websites SEO send us a message by clicking here.