07 Sep Adult Industry SEO in London: Stay at the forefront
If you operate in the adult industry, you’ll understand just how important it is to stand out from the crowd. One way to do this is by working on your online visibility. This being said, as an XXX brand, there are certain limitations set by Google with the help of their safe search filter. This can make it incredibly difficult to be seen and improve your website ranking. It’s for this reason that many businesses are using an adult industry SEO in London agency to help them stay ahead of the game.
What is Adult Industry SEO in London?
Search engine optimisation (SEO) is the process of streamlining your website to better satisfy Google’s unique algorithm, resulting in a higher ranking on the search engine results page (SERP). The more boxes that you tick, the more visible your website will be. Sounds easy enough, right? Unfortunately, the exact requirements set out in the algorithm are unknown and constantly evolving, meaning it takes a lot of refining to discover the best SEO practices. Unless you’re a secret SEO whiz, using adult industry SEO in London services can save you a lot of time and stress.
Why is SEO important?
The top-ranking result on the SERP is ten times more likely to receive a click than the website ranked in tenth position. Furthermore, the top three search results seem to receive 54.4% of all clicks. It’s no wonder that people are fighting for top place! Being positioned lower than your competitors can be extremely limiting for your business.
When it comes to the porn sector, the likes of Pornhub and Love Honey dominate the market and leave little room for others. The same can be said about many other niches. With this in mind, you need to invest plenty of time into your SEO if you want to boost your visibility and organic site traffic.
How does Google rank websites?
Google uses “crawlers” to look over billions of web pages to build a huge database, also known as an index. During this process, it scores your website’s compatibility with the current algorithm to determine where it should be ranked. There are numerous different factors that are considered, but nobody knows exactly how many. Some factors that you can focus on include…
Using Relevant Keywords
For any business, regardless of your industry, identifying relevant keywords should always be your first priority. These are terms and phrases that potential customers will be searching for on Google to find services like your own. Hence, you also want your website to be associated with these.
As an adult industry SEO in London agency, we can identify what your competitors are ranking for and use this to empower your own website. In addition, we can also use analytical tools to determine the search volume for each of your keywords. It’s important to not only focus on high volume terms, however, as this can be a lot of ground to cover. After all, every “BDSM escort” is going to want to rank for this term. It would be beneficial to throw in some more niche terms to ensure you’re targeting your audience as effectively as possible.
You should also use location specific keywords. For example, somebody may be looking for a “dominatrix in London”. Therefore, including this phrase can improve your visibility within this more specific demographic.
Including Quality Backlinks
Backlinks are where other websites link to your own. If these links are high-quality, meaning they come from high-authority, credible domains, this will help boost your site health. If Google can see that other websites find your information valuable, then it demonstrates that your page contains trustworthy content.
“Quality over quantity” is certainly a quote that fits here, however. If you have several poor-quality links, then this can be detrimental for your website. Here at Adult PR, we can also offer guidance with communication strategies to help you obtain these backlinks and help spread your message far and wide.
With 64% of searches being carried out on mobile phones, your website must be optimised for these devices too. Alongside compatibility, you also need to consider loading speed. Did you know that one in four visitors leave a website if it takes more than four seconds to load? Luckily for you, our experts can help optimise your loading speeds to make your website as user-friendly as possible.
Creating Engaging Content
We consider content to be at the heart of any strong adult industry SEO in London strategy. This includes your website copy, landing pages, and blog posts. However, this can be trickier than you would initially expect. It isn’t a case of solely using as many keywords as possible; in fact, Google will penalise your website for doing so. You also need to consider the following:
- Have you included keywords, alt tags, meta descriptions and headlines?
- Does your content answer your audience’s question?
- Are your sentences an appropriate length?
- Have you included both inbound and outbound links?
- Have you included appropriate images of the correct file size?
Contact Adult PR
SEO is incredibly important and lucrative for any business, let alone those within the oversaturated adult industry. Navigating the best marketing strategy for an adult brand requires great care, dedication, and knowledge. This is why many companies are partnering with our adult industry SEO in London agency for professional support to help them succeed. Our experts have helped countless names over the years, and we would be happy to help you too! Click here to send us a message or email us at [email protected].