08 Dec Adult Industry SEO – Does My XXX Brand Need It?
‘Does my XXX brand need adult industry SEO?’ is actually an incredibly easy question to answer. The answer is a simple yes. There we go. Shall we just leave it there?
Well, no, we won’t. For one, in order to improve the SEO of the Adult PR website, we write blogs like these that need to be a certain word count and include keywords… adult industry SEO, for example. But on top of this, we’re sure you would really appreciate a little more detail than a single ‘yes’.
If this is the case, please read on to discover…
What exactly is adult industry SEO?
SEO stands for Search Engine Optimisation and in short, aims to increase your brand’s website ranking on search engines such as google. The purpose of this is to increase the quanitity and quality of the traffic coming through your site. The importance of SEO, as a valuable digital marketing technique that drives potential customers to a website, grows every day. Considering how competitive the adult industry is, making every effort to ensure your website can generate potential leads is vital, to say the least.
But SEO isn’t a quick, overnight fix. You will need to develop a strategy to be sure your efforts are not only consistent, but also garnish in the desired results. A good way to start is to consider what kind of customers you want to attract. Pair this thought with what you expect them to buy. Your answers to these two queries will help determine what keywords your website should aim to rank for. Another good practice is to keep your eye on what your competitors are ranking for too. This will help you keep up with, and hopefully exceed, their search engine rankings.
A search engine is where 93% of all online experiences begins. With 75% of these (primarily) Googlers refusing to stray beyond the first page, getting your SEO right is crucial.
How will SEO benefit my brand?
Just like any industry, the adult industry features a selection of corporations that rule the search results. For example, PornHub, LoveHoney, Ann Summers. It goes without saying that brands like this absolutely dominate within their respective niche. With this in mind, make sure to be realistic when choosing your keyword targets. A start-up sex toy retailer, for example, can’t simply go head-to-head with LoveHoney and expect to come out on top. This is why long-tail keywords are so helpful when it comes to ranking within your niche. As we’ve already said, however, there isn’t a quick overnight fix. And even if you have the time, you may not have the expertise. That’s where Adult PR can help!
Well-executed adult industry SEO will create a surge in lead generation potential. Simply put, if your service or product appears in the top results, potential customers will be far more likely to contact you. You will not only receive more inbound enquiries; your conversion rate will increase, too. No one particularly enjoys being sold to. Just consider how many cold calls you have ignored over the years. When the customer comes to you, they will feel as if they have had completely control over their purchasing decision. In reality and unbeknown to them, however, they have been the target of a marketing strategy.
Adult Industry SEO and PR
Public relations is a very effective way of bolstering your adult industry SEO strategy. PR and SEO pair well for several different reasons. This is especially the case for the adult industry.
PR can help with link building – the practice of getting other websites to link back to your site. Google, and similar search engines, place links on a pedestal. This is because it proves that your site is a credible source of information. By investing in adult industry public relations, you will strongly increase the chances of high authority media outlets linking back to your site.
Whilst a link to your website can’t be guaranteed – as this will ultimately be done at the discretion of the publication – your brand simply being mentioned can also help to improve your SEO. Some customers may Google your brand after reading about you online. Furthermore, Google will pick up the keywords used in the article. This will all help to increase your brand exposure and improve your ranking.
Adult Industry Social Media and SEO
PR certainly ties into SEO well, but we mustn’t forget about social media marketing! There are a number of ways that social media can effect your adult brand’s SEO positively. Google will display your social media pages, as it would any other website. This, however, is not the extent of its connection to SEO.
The more engaging the content you create for your social media channels, the more likely it will be shared by your followers, ultimately linking back to your brand. The brand awareness this generates will result in more organic searches for your brand. Google will also rank your website higher based on the level of engagement you receive, on both your website or social media accounts.
Why Adult PR?
At our adult industry SEO company, every member of the team has a deep understanding of the adult industry landscape. We’re well aware that there is no single blanket approach to improving an adult brand’s SEO. The Adult PR team has experience across various niches with the adult industry. This includes everything from porn stars and escorts, to cam sites and online sex toy retailers. On top of this, we also have excellent connections with both industry-specific and mainstream media.
At Adult PR, we’re also very proud of the strong moral work ethic we hold when working with any adult industry brand. Ensuring any campaign we produce is empowering to all audiences is of the utmost importance to us. So, if you would like to learn more about how our professional campaigns can improve your adult industry SEO – or anything else we can help with, from rebranding to crisis management – please don’t hesitate to get in touch. You can reach us by email at [email protected] or click here to be taken to our contact page.