Adult Industry SEO: A Guide to Understanding Keyword Optimisation - Adult PR
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Adult Industry SEO: A Guide to Understanding Keyword Optimisation

Adult Industry SEO - Image of someone laying on a bed in lingerie to depict a worker in the adult industry.

Adult Industry SEO: A Guide to Understanding Keyword Optimisation

When it comes to the adult industry, brands are limited in the avenues they can explore for promotion and growth. However, adult industry SEO is a technique that continues to come out top time and time again. This organic approach allows businesses in the industry to elevate their visibility on search engines, without the need to adhere to too many restrictions.

Here at Adult PR, we are a leading SEO agency based in the UK. Day to day, we help global brands with improving reach, understanding their target demographics, and ultimately, increasing revenue. 

In this blog, we explore what keywords are, why they’re so important, and how to use them!

What is Adult Industry SEO?

SEO is an acronym for ‘Search Engine Optimisation’. This process refers to aligning your website with Googles algorithm, the tool they use to determine where certain pages/websites rank and what searches they appear for. 

Appeasing the Google algorithm is important for obvious reasons. The more of their metaphorical check boxes you tick, the more visible your site will become among the right people. Ultimately, their algorithm is designed to find the highest quality websites to suggest for their users. In turn, this allows them to provide the best service possible and maintain their status as the best search engine. 

There are loads of different ways to improve your websites SEO and, as a result, your visibility. A couple of examples include optimising your sites loading speed, ensuring it is compatible with mobile devices, and including alt-text on pages to improve accessibility.

Another way to improve your SEO, and arguably the most important, is by filtering keywords throughout your content. But what are keywords?

What Are Keywords?

A keyword is usually a string of words that are highly relevant to the content you are producing. The goal here is to capitalise on search intent and what you think users may type into Google to find you and your products/services. 

Keywords act as a green flag to Google and let them know what your content is about. In turn, the algorithm can correctly identify when it is appropriate to list your blog or page as an answer to someone’s search query.

There are a couple of different types of keywords, a breakdown of which can be seen below:

  • Short-tail Keywords. Short-tail keywords are more generic, shorter terms. For example: ‘adult industry SEO’. 
  • Long-tail Keywords: Long-tail tend to be made up of four or five words and are more specific. For example: ‘SEO for the adult entertainment industry’.
  • LSI Keywords. LSI stands for ‘Latent Semantic Indexing’. Don’t worry, this sounds more confusing than it is! LSI keywords are essentially secondary keywords that can be used within content that are similar or relate to the primary keyword. Eg:
    • Main Keyword: Adult SEO Agency
    • LSI Keyword: SEO for Adult Brands 

Keywords can be broken down even further into separate categories. More information can be found on this here.

How to Use a Keyword

When you work with our team here at Adult PR, we will spend time carefully researching what your customers are searching for. Our system also allows us to see what other businesses in your niche are ranking for, giving you a competitive edge!

For best practise, your primary keyword should be used throughout your content multiple times. The amount you use it should depend on the length of your text, however. As an example, in a blog that is a thousand words, your main keyword should be featured around four-five times. 

In a one thousand word piece of content, you should also pick at least two LSI keywords and mention these once or twice throughout. 

What is Keyword Stuffing?

Keyword stuffing is a black-hat SEO tactic and should be avoided at all costs. Essentially, this is where keywords are used too frequently within content and have been ‘stuffed’ in, even where they don’t fit naturally. This is seen as over-optimisation, and your website visibility is likely to suffer as a result.

As you can see, there is quite a lot to adult industry SEO and getting the right balance is crucial. As such, many brands choose to reach out to digital marketing agencies for support with optimising their website. 

Working with Adult PR

Here at Adult PR, we can offer our support on either a full management or consultancy basis. We can be flexible to suit your unique requirements, offering guidance wherever you need it most!

When working with a client on their SEO, we have two main focusses – optimising your current copy andproducing new content in the form of blogs and landing pages. With a variety of packages to suit every budget, why not enquire today?

What’s more, as a full-service agency, there’s no need to have multiple external teams working on your marketing. We can assist with your every need, from digital advertising and social media, right the way through to event management, graphic design, and public relations!

Contact Us  

At Adult PR, we love nothing more than working with brands that are passionate about their own success and growth. What’s more, we take great pleasure in playing our part in helping you reach and exceed your goals!

For more information on our adult industry SEO packages or working with our experts, get in touch with our friendly team today! Request your complimentary proposal by clicking here and filling in our contact form and a member of our business development team will be in touch. We look forward to hearing from you!