25 Jan Adult Industry Marketing: The Key to Succes
As experts, we know that adult industry marketing is no easy task. The trouble is, the taboo around sex is still prevalent. This means that as an adult brand, you’re constantly being hindered by restrictions on what you can and cannot do. It’s for this reason that you may be struggling to get a campaign off the ground. Or maybe you don’t even know where to start yet. However, not all is lost. With the right team behind you, there is no reason you can’t still be benefiting from marketing. This is where we come in.
At Adult PR, it’s our job to bring our clients more exposure. The previous work we have carried out spans the entire industry covering everything from sex toy retailers right the way through to adult services. Our experience is extensive covering even some of the more niche areas of the market. No matter what you offer, where in the world you operate or whatever budget you have available, we’re confident we can do amazing things for you.
What is Adult Industry Marketing?
To set the record straight from the off, marketing and advertising are two very different things. Although their end goals may be similar, the process of getting there is varied. As consumers, we know when we’re being advertised too and this is the biggest difference between the two. On the whole, marketing strategies aim to be far more discreet than advertising ever is. Often, this is why so many companies opt for the more subtle option over straight up, blatant advertising.
To define what marketing really is, it essentially aims to improve a brands recognition in order to bring them an increase in sales. This can be done through various different methods. These include:
Social Media Management
Public Relations (PR)
Search Engine Optimisation (SEO)
Pay Per Click (PPC)
Main Areas to Focus On
As an adult brand, you may not necessarily need to implement all of the above in order to be successful. Not every method will work for everyone and this is to be expected considering how much diversity there is in the industry. Having said this, SEO, PR and social media management are good all-rounders for you to consider. In order for you to understand the part they play, let’s take a closer look at each one.
Social Media Management
Social media is one of those things that just keeps on increasing in popularity. If the majority of the population weren’t using it before the COVID-19 pandemic, they definitely are now.
Many of us use social platforms as an escape from our everyday lives. No matter whether we’re on our way home from work, bored at the weekend or winding down before bed, our phones are usually glued to our hands. This means that platforms such as Instagram, Twitter, Reddit, and OnlyFans are going to be your best friend when trying to reach your target audience.
Now, as we mentioned earlier, there is still a heavy stigma surrounding the adult industry. This means that many outlets have strict rules in place over what they allow users to post. When we say this, we’re specifically referring to Instagram. Within their user guidelines, they state that no explicit content is allowed to be shared on the platform. This is in a bid to keep the space family friendly and also protect their users who are underage. Of course, being restricted in this way makes promoting your good or service near impossible. Or so you thought.
Having worked in adult industry marketing for so long, our content team have been successful in finding many loopholes in the system. This means that although you are still limited, you can still benefit from what social media has to offer. By being careful with what you post and avoiding using restricted or banned hashtags, there’s no reason you can’t rake in an impressive ROI.
Journalists are notorious for being flaky. This makes the job of PR professionals extremely unpredictable. It’s
When it comes to PR for an adult brand, it really does depend on what you offer. For example, a sex toy brand would likely use different methods to a camgirl and so on. If you’re looking for more tailored advice, we would be happy to have a chat and offer this. However, in the meantime, let’s cover the basics of what PR is.
Public relations (PR) are the way a company bridges the gap between them and their consumer. In other words, it’s about utilising the sources around you to reach your audience. For instance, you may appear in a popular podcast, on television, or on the radio. Influencer marketing has also become extremely popular too. This then leads us onto the most traditional form of PR which consists of featuring in articles within well-known publications.
Search Engine Optimisation
Arguably, having a website is pointless if you’re not going to support it with SEO. Most adult businesses see the main bulk of their income from their website. Therefore, it’s likely that you do too. With the market being as overcrowded as it is, SEO is a great way for you to make noise and be seen. Afterall, the higher you appear on the SERP, the more organic website traffic this will return.
Although impossible to teach such a skill in a few paragraphs, we will touch briefly on how it all works. As a company, Google want their platform to be as user friendly and helpful as it can be. Therefore, they created their algorithm so they could better distinguish between the good websites and the bad. By only promoting what they deemed ‘good’ websites, their consumers would be able to find the answers they were looking for more easily. SEO is the process of getting your website to a stage where it is satisfying the main key elements of the algorithm. Put simply, the more of their criteria you meet, the higher you will rank.
SEO is one of those areas of marketing that you just can’t do yourself unless you’ve got years of experience. The issue is, nobody other than Google know what is in the algorithm. Therefore, to get your site fully optimised, you need to bring onboard a team of experienced and knowledgeable individuals. For the most efficient results, you definitely need to be getting in touch with adult industry marketing specialists.
Contact Our Adult Industry Marketing Specialists
The bottom line is, every company needs marketing if they’re looking to grow their company. Unless you’re putting time and effort into your strategy, you’re going to struggle in finding new customers whilst retaining the old ones.
If you’re looking to onboard a team of experts, look no further than Adult PR. We would love the opportunity to get to know your brand and play a part in your success. For more information on the work that we do, you can reach out by clicking here. We promise we’re friendly!