30 Nov Adult Industry Marketing Experts: Building Your Strategy for 2024
When it comes to marketing, being successful takes effort, creativity, and above all else, perseverance. Unfortunately, it’s not quite as simple as throwing together a few blogs, popping them on your website, and hoping for the best. If you want to see strong results, adult industry marketing experts and a detailed strategy are two main must-haves!
The Purpose of a Strategy
Marketing strategies are crucial for keeping everyone on the same page. This is a living document that outlines your goals, methods for promotion, and key messages to include within promotional content. Without this, you’re likely to find that your campaigns are a lot less lucrative. Things almost always run smoother when a clear plan is in place.
In addition to the above, your strategy should also include comprehensive competitor analysis. There is a lot to be learnt from your peers, including other businesses within your market. During this process, you should consider the different techniques that your competitors have implemented for marketing. From here, you can then asses what worked well and what might not be worth putting time into.
Strategy building is a service our adult industry marketing experts offer here at Adult PR. For more information about our pricing, get in touch by clicking here.
Why You Need to Plan for 2024 Now
It’s never too early to start getting your ducks in a row when it comes to marketing. With January fast approaching, however, businesses need to be considering their strategy now if they want to hit the ground running come the New Year.
Below, we’ve listed 3 techniques to include in your marketing strategy as an adult brand…
3 Techniques to Include in Your Strategy
Public Relations (PR)
Regardless of your industry, all businesses need credibility if they want to thrive. When it comes to the adult entertainment sector, this is even more vital. Given the number of sketchy businesses there are within the sex industry, brands within these markets need to work even harder to establish authority. Not to mention, many niches are also incredibly oversaturated too!
PR is all about building your public perception through strategic mentions within the media. This could be on a popular podcast, TV show, or the radio, or more traditionally, within the press.
Here at Adult PR, we have an entire department dedicated to Public Relations. What’s more, we work with a wide range of journalists every day and have built solid networks within the industry. This means that we can target specific publications you would like to be featured in.
In addition to credibility, other benefits of PR include:
- Improved credibility.
- Boosted authority within your market.
- Increased visibility.
- And most importantly, sales!
Search Engine Optimisation (SEO)
If you depend on your website for making sales or generating awareness, search engine optimisation is a must-have. This side of marketing is all about boosting the visibility of your website on search engines, be it on Google, Bing, or any of the many different platforms.
SEO requires hands-on experience, consistency, and patience. It pays to invest in adult industry marketing experts rather than attempting this yourself. This is especially true if you’re a busy CEO with too many plates to spin as it is!
This process involves optimising the content that is already on your site, in addition to producing new landing pages and blogs in an SEO-friendly manner. As you can imagine, this task can be pretty time consuming. Nevertheless, it is one of the easiest ways to ensure your website is reaching every corner of your target audience!
SEO will help you to:
- Improve brand awareness.
- Build trust among your target demographics.
- Get ahead of others in your market.
- Generate more revenue.
Social Media Marketing
Although building your presence on social media as an adult brand can be tricky, it’s still a vital task. Nowadays, people turn to these platforms as a sign of trust. As such, it’s important that you have active profiles to build your credibility.
Given the stigma that surrounds adult work, many platforms, namely TikTok and Instagram, have strict rules surrounding explicit content. Due to this, brands have had to get creative with their content. Worried about saying the wrong thing? Haven’t got the time to come up with witty captions? We’re here to help!
Having an online presence will benefit you by:
- Increasing your exposure to new customer segments.
- Building authority and instilling trust.
- Helping you stand out from the crowd.
- Sharing your core messages and values.
Perfecting Your Brand Image
Whilst marketing will help to elevate your brand, it’s important that you first have everything in order with your business image. Afterall, this is the foundation of everything. There is only so much that a strong promotional campaign can do. If your website is hard to navigate or your branding doesn’t tell a story, you’re ultimately going to end up stumping your growth.
Are you a start-up in need of help with developing your brand? Looking to refresh your current image? Whether you’re looking for guidance with branding or website edits, our adult industry marketing experts are on hand to help!
Interested in working with our adult industry marketing experts and want to know more about our prices? For more information, get in touch today! Send us an email by clicking here.