15 Mar Top marketing tips from an adult industry marketing company
If there’s anyone that knows about effective marketing, it’s an adult industry marketing company. Adult PR have been working with clients across the world for over 12 years. We have a wealth of experience that allows us to help you reach your full potential using digital marketing strategies. In this blog, we’re going to run through our top marketing tips. We will also discuss how you can implement them to ensure you propel your adult brand to the next level.
1 – SEO is vital
SEO stands for search engine optimisation and is the process of streamlining a website to meet Google algorithm requirements. Many people may not see the benefits of using SEO techniques when it comes to adult brands.
Our adult industry marketing company knows that the adult industry is highly saturated. Therefore, it pays to have any advantage over your competitors. Ensuring your website has a better SEO value will increase your ranking position on Google’s SERP (search engine results page). The higher your ranking, the more likely you are to appear amongst your competitors’ websites and well-known sites on the results. People tend to choose a website they know and often go for one of the top options. They know Google will recommend trustworthy sites first. With the adult industry in particular, people will go with what they know. As a result, you need to be ranking high to ensure you get those clicks and increase organic traffic.
2 – Don’t be scared of social media
Despite what people might tell you, social media isn’t entirely against the adult industry, you just have to know how to use it correctly. This all depends on the platform you’re using and the type of content you’re posting. Navigating the algorithm and also the terms of service on social media platforms can be overwhelming. That’s why our team here at Adult PR, an adult industry marketing company, can help you navigate it efficiently to increase your income.
Instagram has come under fire in the last year for their terms of service change that permitted many types of NSFW content being posted. A lot of adult industry brands and content creators found their Instagram accounts shadow banned. Shadow banned is when an account is restricted but the social media platform doesn’t inform you. The restrictions may include less people seeing your posts (lower reach) and not being able to post or see many other posts of similar content.
Here at Adult PR, we know the terms of services inside and out. We understand which hashtags, content and captions you can post on many social media sites including Instagram, TikTok, Twitter and more without the risk of the dreaded shadow ban.
3 – Utilise influencers
If you are an adult brand then you may want to take advantage of influencers. Like every industry, there will always be influencers out there willing to promote your products. Scrolling through our social media apps, there is never a shortage of influencers. They tell us what to buy, wear and even eat. They are an essential part of any marketing strategy. If you are an adult toy brand, working with influencers will give you access to an established audience that are likely to want to purchase your products. Here at Adult PR, our adult industry marketing company, we have an established list of influencer contacts that we can reach out to which already have large followings of people who are interested in your niche.
4 – Appropriate graphic design
In the adult industry, sometimes brands can fall into graphic design traps. A lot of branding can appear tacky and tired. You want to avoid anything that looks old and opt for new and fresh designs in your branding. We have seen many companies make the same mistakes. However, we have seen that those who step out of the box have the highest ROI. Our adult industry marketing company has a dedicated team of graphic designers who will work closely with you to ensure that you are standing out from the crowd, whilst also staying true to what makes your brand what it is.
5 – PPC
Pay Per Click is an option you can explore which allows you to gain non-organic traffic through search engines. This is the paid alternative to SEO. The ads you pay for will appear at the top of Google, therefore out ranking your competitors. Every click is paid for inorder to ensure you are the top result. Although this may give you an advantage over competitors, it can be difficult to maintain a returning customer base from this technique. It is a good strategy if you are looking for short term results but we would recommend focusing on SEO if you’re looking for a more long term solution to low traffic. Within the adult industry PPC can become expensive and may not provide the best ROI for you.
Why you should work with an adult industry marketing company
We know the adult industry is one that keeps you constantly busy. On top of creating products and content, you may not have the appropriate amount of time to dedicate to your marketing. This will hinder your success as a brand and prevent you from growing your business any further.
The experts here at Adult PR have the time to take your business to the next level when it comes to marketing. We have an open minded and creative team on hand to provide award-winning digital marketing services. All our team work under one roof to allow for a collaborative working environment and better communication between us and you. We understand you know your business better than anyone, so let us work together to ease some of the pressure you may be feeling on the path to success.
If you think you could benefit from working with an adult industry marketing company then do not hesitate to get in touch with us today, we would love to hear from you!