13 Oct Adult Industry Digital Campaigns
When it comes to adult industry digital campaigns, it’s vital that you’re able to make an impact. It’s no secret that the market is oversaturated, so if you aren’t investing in your strategy, you’re certainly not going to be reaching your full potential. Whether you’re a manufacturer of dildos or experts in lacy lingerie, the team here at Adult PR are here to help!
Who we are and what we do
To start by way of introduction, Adult PR is a leading marketing and PR agency based in the UK, helping businesses within the sex industry to flourish. Our work assists companies when bridging the gap between themselves and their consumers. Unlike advertising, marketing focusses on building a relationship, encouraging customer loyalty along the way.
As experts in this field since 2009, we have been able to hone our skills. Our extensive experience allows us to offer a broad array of services. We can offer support and guidance with the following…
- Social media marketing
- Search engine marketing (SEO & PPC)
- Public relations (PR)
- Crisis communications
- Influencer and affiliate marketing
- Event planning and management
- Graphic design and branding
- Website development
Of course, the route you choose to take with your marketing is going to be very different than that of the next company. If you’re struggling to pinpoint the best techniques for your brand to adopt, our team are happy to offer our expert advice!
Does my adult brand need marketing?
Whether you produce porn or run you own camming site, every brand should be putting time into their marketing. When the right techniques are implemented, these can be incredibly lucrative, giving your business the elevation it deserves. The real question is, when is the best time to be putting these adult industry digital campaigns out?
Realistically, the best time to start marketing is going to be different for every business. If one thing is for sure, however, it’s vital that you don’t slip into the trap of thinking that you only need to promote when things are quiet.
You don’t need us to tell you that the sex industry is incredibly saturated. Even when demand within your market is high, this doesn’t guarantee sales for your brand. You still need to be battling for exposure, whether this be on social media, within the press or even on the SERP.
Building a comprehensive strategy
Here at Adult PR, we recognise the importance of having a comprehensive strategy before embarking on your marketing journey. This task is a key step in the process of building successful adult industry digital campaigns and isn’t a job you can afford to cut corners with.
There are lots of different things you need to be considering. These include…
- Budget: Before beginning to plan, it’s vital that the team behind your project have a clear idea of budget. It’s important that you avoid spreading your funds too thin. If you need advice on how to distribute your finances, we can help!
- Goals and aspirations: It goes without saying, but setting realistic and well-rounded goals is a must when building your strategy. This is what gives your team direction and allows you to measure your success down the line.
- Consumer and product alignment: When deciding on the type of marketing you want to use, pay close attention to your consumers and where they spend their time. You don’t necessarily need to be everywhere.
- Competitors: Although you can’t copy other adult industry digital campaigns, it often pays to consider what your competitors are doing. There’s often a lot to learn from our peers. Some simple research should tell you what works well among your target audiences, and what to avoid.
The difficulties you may face as an adult brand
Unfortunately, even in this day and age, sex is something that is still heavily censored. When marketing, stringent restrictions on adult content means that you may face a few difficulties along the way. As professionals, however, we can help you to navigate these limitations.
As many of you may already know, hashtags are used on social media posts as a way of boosting visibility and reach. In order to be effective, they need to be relevant to the content you are sharing. When it comes to the adult industry, platforms such as Instagram certainly don’t make this task easy. With so many tags banned or restricted on social media, it’s important you are able to find the loopholes. If discoverability is something you’re struggling with, our experts can help!
What’s more, with sex being such a taboo, it can often be hard to find features within publications. Not every platform is keen to share articles on the nation’s biggest kinks or shaving as a form of foreplay. At Adult PR, we have spent years building strong connections within the journalism world. As an established name within the industry, we’re often given access to unique opportunities, broadening the horizons for our clients.
There are lots of illegitimate companies within the adult industry, much like many other sectors. For you, this makes the battle to build credibility even trickier. With this in mind, you may find yourself having to put in extra work when building your authority on Google. If you’re struggling, our SEO team are always on standby to lend a helping hand!
Contact our expert team today!
When you run your own business, it’s a labour of love. With late finishes and weekend working becoming the norm for us entrepreneurs, believe us when we say that you won’t want marketing added to your plate. If free time is an unfamiliar concept, it might be time you consider outsourcing this task to a professional team. That’s where we come in!
Here at Adult PR, we love helping our clients develop adult industry digital campaigns that shine a light on their brand. What’s more, we’re extremely passionate about helping businesses get back on their feet after the pandemic too.
Keen to know more about what we do? Get in touch by clicking here!