14 Nov Adult Industry Advertising
As marketing experts, we’re often asked about the differences between what we do, and adult industry advertising. When making a decision on how to promote your brand, it’s only natural that you thoroughly carry out your research. Weighing up the pros and cons and looking into alternatives is always advisable with any project, and the buck doesn’t stop here.
As experts in marketing since 2009, we have seen hundreds of organisations benefit from our services first-hand. With over a decade of experience in the industry, we know what works. If you’re looking to work alongside a forward-thinking team, look no further!
What is marketing?
Put simply, marketing is an organic way for businesses to spread a message. This technique places a heavy importance on building consumer relationships, helping to improve retention and brand loyalty.
When it comes to marketing, your options are vast. There’s something for everyone! These techniques include…
- Event management
- Social media marketing
- Search engine optimisation (SEO)
- Content marketing
- Public relations (PR)adul
- Influencer and affiliate marketing
- Crisis management
As experts in marketing, our focus is on building a positive reputation for your brand. In addition to all the services mentioned above, we also provide support when it comes to graphic design, branding, and web development too!
What is advertising?
In comparison, adult industry advertising is a non-organic form of promotion. When creating an advertorial campaign, you are of course required to directly pay for this opportunity to generate exposure. Advertising is usually focussed on making a hard sale and not a lot else.
Examples of advertising include:
- Digital billboards
- Television and radio ads
- Pay per click (PPC)
- Social media ads
How do they differ?
The lines between advertising and marketing often become blurred, simply due to both techniques having a similar end goal. Ultimately, businesses invest money into these areas because they want to increase demand and make more money. Nevertheless, these methods both have very different approaches to the promotion of your products.
Perhaps one of the biggest differences between adult industry advertising and marketing is cost. Whilst the latter may have indirect fees involved, such as outsourcing to a professional agency, this technique is typically far more affordable in the long run. Comparatively, advertisement usually requires a larger budget right from the off.
Additionally, many people view advertisement as being far more intrusive than marketing too. The work that we do here at Adult PR is designed to be more subtle. Our efforts work by putting your brand at the forefront of people’s minds, as opposed to pushing them into spending money.
In terms of reach, it’s difficult to say which technique may expose you to more people. Really, this is entirely dependent on budget and how much time you put into the project. In terms of success, however, many of our clients have found marketing to have a much better ROI. This is purely down to how adverse people are to giving into advertisement.
Which is better?
We might be biased, but when it comes to choosing between marketing and adult industry advertising, if you ask us, marketing comes up trumps every time!
The above being said, the route you decide to go down really is going to depend on what it is that you want to achieve. If you’re simply looking to drive sales quickly, advertisement might be the better option for you. However, if you are looking to invest in the future of your business, marketing can offer far more in the long run.
What to consider when building a marketing strategy…
As we touched on earlier, there are lots of different decisions to be made when it comes to building a marketing strategy. Really, the process can be quite demanding (hence why so many people hire an agency!) So that you don’t miss anything, we’ve broken this down into a few simple steps!
Step 1: Budget
Before delving too deep into your new marketing venture, we need to talk figures. One of the first things any professional agency will ask you for is a budget. This is simply so that we can work out how to get you the most for your money.
Although marketing is far cheaper than adult industry advertising, it’s likely that you will still need to pay for the guidance of an agency. With this in mind, it’s vital that you know how much you can afford to spend before getting too carried away.
Regardless of industry, the team here at Adult PR believe that every business should have access to good marketing. Our portfolio covers a real mixture of brands, from small start-ups to large scale corporations, and if these experiences have taught us anything, it’s that flexibility is key. So that we can keep our services accessible for all, each of our packages are entirely bespoke and handcrafted to meet your every need!
Step 2: Competitor Analysis
Like with all projects, it’s always handy to look at what your competitors are doing with their marketing. Further, this is something that you should always keep on top of when brainstorming for new campaigns. Although you should never directly copy another brand, you can most definitely take some inspiration.
Looking at competitor analysis from another perspective, this can also be very handy when it comes to knowing what not to do. Whilst researching what has worked well for other brands, make sure you are also looking at what didn’t work. This can give you a good idea of what to avoid in the future!
Step 3: Customer alignment
Finally, we come to one of the most important steps – customer alignment.
Think about where you might find your target audience. If you’re an online sex toy brand, you’ll likely find a lot of value in Instagram marketing and SEO, for example. Where do your potential consumers spend their time? You don’t need to be everywhere but if you’re not where your consumers are, you may as well be talking to an empty room!
Contact us today!
Want to know more about why you should choose marketing over adult industry advertising? Get in touch to speak to our specialists. We’re always happy to chat! To reach a member of our team, just click here!