03 Aug Adult Entertainment SEO
The Importance Of Adult Entertainment SEO
When it comes to increasing the quality and quantity of traffic to your adult industry website, you need to focus on adult entertainment SEO. SEO – Search Engine Optimisation – is widely used by a multitude of brands in order to steer potential customers to their websites. As an invaluable digital marketing technique, it is vital that your brand takes advantage of SEO in such a competitive industry. SEO is the optimum way to make your website as easy to find as possible. If your SEO value leaves much to be desired, success will be a struggle against the mass of competition.
An adult entertainment SEO strategy is vital in ensuring you are able to generate your desired results. This is a process that requires your consistent effort and upkeep. But with 75% of Internet users scrolling no further than the first page of search results, it’s clear that this effort is worthwhile.
In setting up an SEO strategy, you must first consider what words or phrases you want your adult entertainment website to rank for. This isn’t too difficult – you just need to pinpoint what your audience would search for in order to find what you offer. An effective way of doing this accurately is to identify your competitors. You can then see what they are ranking for. This is not only helpful in choosing your own keywords, however. Keeping up with or exceeding your competitors in an online search is a goal to aim for. Knowing what they rank for is the first step in achieving this goal.
How Will Adult Entertainment SEO Benefit My Brand?
Search results are ruled by the respective ‘top corporations’ in any niche industry. The adult entertainment industry is no exception. If you’re looking for porn, you’re destined to find Pornhub. On the search for sex toys? You’re bound to stumble upon Lovehoney. If you’re after the camgirl experience, there’s no doubt that Chaturbate will make an appearance in your search results. With this in mind, it’s important to approach your keyword targets realistically. This is where long-tailed keywords can help. A long-tailed keyword is exactly what it sounds like. A long key word or phrase that will help you to focus in on your niche. It’s pointless to attempt to compete with the big names in the industry. Instead you should find ways to set your brand apart from the competition.
If you are appearing higher up in the search results, your audience is far more likely to indulge in what you offer. It’s that simple. This is the overwhelming benefit that well-executed adult entertainment SEO can have on your brand. Appearing frequently in people’s search results will not only make you more well known in the industry. It will also make your brand more trusted, and therefore, more people will utilize your services. People much prefer finding things naturally, rather than having things shoved under their nose. This is why most people scroll past the Google ads at the top of any search results. Appearing at the top of the results through organic means is far more preferable. Your audience will feel as though they have found you, when in reality they have been targeted by a marketing strategy. This isn’t possible without a good SEO value.
The Link Between PR And SEO
PR is one of the many methods which can help to implement adult entertainment SEO into your marketing strategy. In fact, it is one of the most effective. SEO works in tandem with public relations in several different ways. One of these ways is the art of securing ‘links’. This is the simple (in theory) practice of other websites providing a link back to your website. This helps prove to Google that your website is a credible and trustworthy source of information. Utilising adult industry PR will make your chances of receiving a high quality backlink skyrocket. Any backlink is useful when it comes to SEO, but a PR team will be able to help you reach the big-name publications.
It’s worth noting, that a PR team can’t always guarantee a backlink. Sometimes they will only be able to secure a mention, but this is still highly beneficial. Google will still be able to identify the keywords – in this case, your brand name – placed within the article secured through PR. This will play its part in upping your SEO value and helping your brand rank higher, whilst also guaranteeing some brand exposure.
Connecting Social Media With SEO
Adult social media marketing also has a strong connection to adult entertainment SEO. Whilst it’s full contribution to your brand’s SEO value is debatable, it is an undeniable fact that focusing on your social media will have a positive effect on your SEO. Well established social media accounts will be identified by Google, just like any other website. But there is more social media can do to increase your brand awareness.
Social media often revolves around sharing content. If your content is engaging, other social media channels will be compelled to share it – ultimately linking back to your brand. This increases the likelihood of people choosing to organically search for you on their search engine of choice. The more engagement you receive on both your website and your social media channels, the higher Google will index your website.
How Adult PR Can Help
The team at Adult PR has a full understanding of adult entertainment SEO, how it can benefit your business, and exactly how to make it work for you. There is no one-size-fits-all approach to building an SEO strategy. It takes a thorough understanding of the landscape of the adult industry in order to identify what will work best for an individual brand.
Our team has more than enough experience in the industry to know what works and what doesn’t. Not only that, we also have connections in both mainstream and industry-specific media so, no matter your niche, Adult PR will be able to bolster your brand.
We have no doubt that our transparent and professional approach will help you succeed. If you would like to know more about how we can help with your brand’s adult entertainment SEO, click here to get in touch today!