15 Mar Adult Entertainment PR and Marketing 101
Behind any successful adult brand is good, reputable adult entertainment PR and marketing. If you want to propel your business to the forefront of your target audience, it is vital that you run multiple marketing channels. That is where utilising both PR and marketing elements can ensure success – but only if done correctly. There are many factors to consider, but if you’ve decided you need support, your top priority should be investing in the expertise of a company who understands your vision.
Here at Adult PR, we are award-winning specialists in adult marketing and can set you apart from your competitors. Having been well acquainted with the industry for almost 12 years, we have seen and done it all. We feel so confident in our abilities that we even guarantee our results. To our knowledge, we are the only UK adult entertainment PR and marketing agency to do so. We thought we’d give you some of our top tips you should be implementing to get your adult brand noticed.
Strategise to be Recognised
When it comes to adult marketing, you can’t just jump in and hope for the best. The decisions you make for your business need to be carefully thought out and applied with a clear end goal in sight. What do you want to achieve? It could be more followers on social media, it could be appearing in the latest edition of Playboy. You need a plan of action, and that’s where we can help.
Sometimes it can be hard to gain traction in the adult market; it’s no secret that the industry is saturated. Establishing your unique selling points (or USP), is essential for maximum brand visibility, so you are able to reach your full potential. It can be the key that helps you stand out from the crowd. It’s important that you have a rapport with your agency, so that they understand exactly what you’re aiming for. This way, a suitable budget can be determined, and they will have a clear focus on what angles to take when gaining you exposure through content or PR. For adult entertainment PR and marketing to work effectively, you must be on the same page.
We understand that communication and professionalism is fundamental. With each of our clients, we spend time getting to know you, your business and what you want to achieve. Once on board, you become a partner to us, and every decision made will have your businesses best interests at heart. We know exactly what works and what does not and after addressing your goals, a marketing plan or strategy should be your first port of call.
Unfortunately, there is no denying that there is still a stigma around sex. Even in this day and age, some people just can’t get their heads around safe sex work. It’s important to be well researched on each platform you wish to gain exposure from. Sometimes the best way to ‘sell sex’ is actually not to sell it.
Now, there are various ways you can do this. One way to future-proof your brand, especially on social media, is to create a more female-focused community on your platforms. Social media such as Instagram has recently upped its restriction measures, so leaning on a female or LGBT+ element of the marketing can help you to avoid valuable content being blocked. This strategy can give you an edge over other adult competitors, which are more often than not marketed at straight, male users. Attracting a mix of communities means you can really benefit from a standout USP. From our experience, if you market to women, male users are still going to utilise the platform regardless.
Make It Personal
For adult entertainment PR and marketing to work, you must keep the content personal and relatable. An audience loves to feel part of the experience, whether they’re reading an article, scrolling through their news feed, or learning how to from a blog. It’s important that you are aware of your target audience from the get-go, then keep your material fresh, diverse and engaging to appeal to not only your usual consumer, but a wider demographic.
Time and time again, we’ve seen adult brands not making their content personable enough, resulting in a stagnancy and disappointment. Doing your market research will be worth it’s weight in gold, and we can help you with this at Adult PR.
Influencers and Ambassadors
Combining adult entertainment PR and marketing is the key to gaining a positive reputation. One effective way to combine the two is through the use of influencers and ambassadors. Many brands get the two confused as the same thing. Both can increase brand recognition, but they have different purposes.
Ambassadors are representatives for your brand. For example, take a camming site. An ambassador could be a male or female performer who has used your platform and had a positive experience with the concept. Under your brand name, they would then talk about their experiences and pose you as experts in your field, based on their first-hand experience.
Ambassadors can be used to help spark media coverage and speak on behalf of your brand in interviews and articles.
Influencers can really help to lift things of the ground when it comes to social media and recognition. You must find suitable influencers who have their own platform to promote what you are selling. Again, researching and knowing who to approach is fundamental to success. Take into consideration their location, their following and who they appeal to. They will be helping to increase your target demographic through this, so you want to make sure you are placed in front of the right audience from the start.
Need Our Help?
There are just some of our top tips to help gain your adult brand the recognition you deserve. At Adult PR, we offer a completely bespoke service to each client, as no two brands are marketed the same. Our in-house team work together to offer you a fully comprehensive adult entertainment PR and marketing service.
If you’d like to know a little more about how we can help you, please reach out to us at [email protected] or click here to be taken to our contact page. Whether you need social media assistance or help with an international publicised event, we can help!