26 Oct Adult Entertainment Marketing
Having been adult entertainment marketing specialists for over a decade now, we have seen first-hand the ways companies have flourished from our expertise. Not only has this resulted in more attention for all of our clients but it’s also meant they were able to get to the forefront of their industry. This can have a bounteous impact on any business; no matter whether you work in selling sex toys or creating porn.
The Purpose of Marketing
You may not see the point in adult entertainment marketing but it’s paramount in the success of your business. When done properly, marketing can do a whole lot for your sales. Whether you’re in the adult industry or not, people don’t often like to divert from what they know and are comfortable with. It’s for this reason that unless you are actively marketing yourself, you may be struggling to bring in a profit.
Adult entertainment marketing acts as a bridge between you and the public. It helps to connect you with your target audience as well as reaching new people. Marketing simply puts you at the forefront of your consumers’ minds making them more likely to visit your website specifically when looking for the product/services you provide. It is also great for generating word of mouth; meaning even more traffic to your site and social channels. Coming full circle, all of these things contribute to more sales and income for you.
Types of Marketing
It goes without saying that every brand is different from the next. It’s for this reason that marketing strategies don’t have a ‘one size fits all’ approach. In order to move forward with any kind of marketing, you need to know your options, and which will work for your brand. This is where a lot of our clients have said they found it beneficial to bring on-board adult entertainment marketing specialists.
Here at Adult PR, we have a whole in-house team dedicated to graphic design. This encompasses everything from business cards through to website design and branding. There isn’t really any business out there that won’t benefit from the help of graphic design experts. This is simply because branding and design is what should speak to your customers. When we think of industry leader PornHub, we know their logo, what their website looks like and their brand colours. If it’s worked this well for them, there’s no reason it shouldn’t work for you too. Being recognisable to the consumer is important if you want to stand out and keep them coming back for more.
Many of our clients come to us having had poor experiences in the past with other adult entertainment marketing agencies. This is why we feel it’s important to echo our integrity through our PR guarantee. Being the only company who does this, we are confident that we can deliver the results we promise.
Public relations are great in a number of ways; depending on whether you’re targeting industry specific press or mainstream media. Overall, every kind of PR can do wonders in the way of exposure for your brand. Appearing in any quality publication is bound to make you stand out to potential customers. What’s more, mainstream media can be a great way of targeting areas of your market you weren’t otherwise reaching. Afterall, the general public aren’t immune when it comes to being interested in porn or visiting escorts.
Search engine optimisation (SEO) is something many people struggle to get their head around especially with the ever-changing algorithm to keep up with. Essentially, when someone types into Google a keyword relating to your business (Eg. ‘Camgirls’) you should be aiming to be the highest you can possibly be on the SERP. Humans are lazy. Unless people know who you are before searching, it’s rare that you’ll find anyone scrolling through pages to find your brand. This means it’s unlikely you’ll reach any new customers unless you work on improving and nurturing your SEO value.
Social media is something that comes naturally to a lot of us. It’s for this reason that people often underestimate the difficulties involved when managing accounts of businesses specifically. Knowing what to post, when’s best to post it and how to get maximum engagement can sometimes be a minefield. What’s more, staying on top of keeping your branding consistent can be incredibly time consuming. Despite these difficulties, for businesses to do well in present day, you need to be optimising all the appropriate platforms where you can. Posting regular, engaging and authentic content so that you appear in people’s feeds. This is another great way of getting your brand known.
The Challenges You’ll Face
If you’re already in the adult industry, you’ll be well versed in knowing that the market is highly saturated. This means it can be hard to get traction from your marketing efforts. With the help of a marketing agency, we know the best ways to keep your posts affective and fit for purpose.
As well as this, you may run into issues when it comes to social media due to the taboo surrounding the adult entertainment industry. This can be frustrating but unfortunately, it’s just how it is. It’s because of this stigma combined with age restrictions that there are some pretty limiting guidelines on a lot of social media. Finding a way around this isn’t impossible but it most definitely can be difficult. This is where you may find it useful to bring an adult entertainment marketing agency into the mix.
If you’re passionate about your brand and want to take it to the next level, we would love to be a part in that. We’re at the ready with lots of new and creative ideas to boost your awareness amongst the public. For more information on how we can help your business, get in touch by clicking here!