Adult Entertainment Marketing Plan - Adult PR
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Adult Entertainment Marketing Plan

Pink sex toys on a blue sheet to represent an adult entertainment marketing plan

Adult Entertainment Marketing Plan

If you’ve never dabbled in marketing before, the entire process may seem a little daunting. This is even more the case when it comes to organic promotion for the adult industry. Nevertheless, it is a necessary part of every business’s growth. For the best chance at success, you should take your time with putting together a comprehensive adult entertainment marketing plan. Or even better, you could even consider commissioning this part of the process to a trusted professional like Adult PR. 

What is an Adult Entertainment Marketing Plan? 

A marketing plan, also known as a marketing strategy, does exactly what it says on the tin. It allows you to plan your promotional activities ahead of time, meaning you can more easily fine-tune each of your campaigns and ensure success from them. 

Having a comprehensive plan in place will help you achieve your goals quicker. Moreover, it will also ensure that the process of creating and sharing your campaigns is as efficient as it can be. Having a clear direction will help to keep your entire team on the same page, ensuring your message avoids becoming diluted.  

A marketing strategy should be a live document. As such, it should be flexible enough to welcome change.  

What Should I Include in My Marketing Plan? 

Not quite sure where to start with your adult entertainment marketing plan? Here are a few pointers to help you on your way… 

Define Your Goals 

By defining what you want to achieve from your marketing, it will help you to piece   together a plan of action. We recommend using the SMART goal structure. This stands for: 

  • Specific 
  • Measurable 
  • Attainable/achievable  
  • Relevant 
  • Time-based  

By ticking all of these boxes when putting together your goals, you’re left with a clear direction in your adult entertainment marketing plan. 

Audience Segmentation  

Understanding your audience is key. Knowing their pain points, interests, and demographics will have a huge impact on how you approach them and the types of languages you choose.  

Within your campaigns, you should also be hyper specific about which segment of your audience you’re trying to reach. Although it may feel all too natural to shoot for a wide reach, you need to remember: if you’re speaking to everyone, you’re effectively speaking to no one.  

Competitor Analysis 

If you haven’t already, it’s at this stage you should be developing a clear understanding of your competitors. There is a lot to be learnt from both their successes and failures. Once identified, analyse the techniques these brands are utilising to reach their audience. Are they doing a good job, or are their efforts wasted? This will allow you to begin piecing together a route forward. 

Woman grasping her buttocks to represent social media for adult brands

Marketing Opportunities

Now you know who you’re marketing to and what your competitors are doing also, you can now identify key marketing opportunities. If you’re not overly familiar with the marketing landscape, it’s at this point that you may want to do some light research into understanding each marketing technique and who they’re best for.  

Being in the adult industry, you are slightly more limited, so choose wisely. Techniques like social media marketing may be tricker to implement. Similarly, so may Google Ads.  


Understanding a marketing technique and knowing how to implement it are two very different things. Next, you must plan how you are going to execute your strategy now that you have everything figured out. Will you look to hire an external agency, like Adult PR? Or will you look to build an in-house team for this project? There are pros and cons to both options.  

Planning Your Content 

Beyond your marketing strategy, another area where you can plan your efforts is with social media. Creating a content calendar is a great way to ensure your posting is consistent.  

Running your own social media profile can be very time-consuming, with time being spent on both sharing content and engaging with your audience. By creating a content calendar and planning your posts in advance, you can save yourself time. You might even want to invest in a scheduling platform, so you can ensure your content is always shared at peak times. The same can be said for your blog posts and SEO. 

Nevertheless, it is always important that you leave room for reactive social media posts. Should relevant trends arise, you should be quick to jump on these. The same can be said for any topical news stories within the press. If it affects your industry and you can speak out on it in a non-controversial way, you should!  

Contact Us 

Need help putting together or implementing your adult entrainment marketing plan for 2024? For more information on our process and pricing, get in touch with our business development team today by clicking here.