22 Nov Adult Entertainment Agency
Being an adult entertainment agency, we know that marketing within this industry is difficult. Whilst it may feel like you’ve hit a brick wall at times, this doesn’t mean you can’t get back on track with your marketing strategy. This is where we come in!
Having been in the industry for well over a decade, there’s very little we haven’t seen or done before. In fact, we’ve even won multiple awards for our hard work. On top of this, we have a team of 15 who are dedicated to providing the best service possible.
Where You’re Probably Struggling
Before going onto what we can do for you, it’s important to first identify the issues you may be facing. You don’t need us to tell you you’re in a saturated market but just in case you did, you are. With so many other companies to compete with, it can be really difficult to break through the surface. Unless, of course, you have an impeccable marketing strategy. You don’t need to spend lots of money for a marketing campaign to be successful. You just need a team behind you with great ideas. This is often where people find it more cost-efficient to outsource this work to an adult entertainment agency.
Unfortunately, there is still a massive taboo surrounding sex and self-pleasure. Whilst the UK and US may be modern when it comes to most things, adult entertainment isn’t one of them. This means that when marketing your brand, you’re going to be hit by a lot of restrictions on your content. Whether it’s journalists not willing to publish an article or whether its social media platforms pulling down your posts, it can be a stormy sea to weather. This doesn’t mean there aren’t ways around this, however.
To further this point, lots of marketing agencies shun potential clients who are in the adult industry. However, we’re strong believers in the ‘sex work, is work’ movement. So much so that we’re often attending marches in support of this cause. Being a female owned business, we’re also passionate about female empowerment. This sets the perfect tone for a top adult entertainment agency.
Creative and Graphic Design
When researching your competitors, it’s likely that you’ll see the same things over and over when it comes to their branding. Whether it be logos or website design, lots of companies within this industry tend to go for the same styles as one another. Being in such a flooded market, this can be a risky move. It’s for this reason that we steer away from this. Instead of your usual tacky design, we’re all about making your website classy but fun.
Having worked with clients in the US, we’re well aware that their adult brands have a much different style to British consumers. However, after having our input, we have seen massive success for our clients in boosting their website traffic.
Whether you’re after business cards, branding, logo design or website creation, we can cover everything. What’s more, we’ll go above and beyond your expectations.
Social Media
At Adult PR, we’re advocates for businesses using social media. The benefits that can come from building an online presence stretch further than just being able to reach more people. Social media is a great way to build your reputation as well as tease your loyal customers about new releases. Dependant on your product/service, you could even utilise it for customer service.
As we mentioned earlier, social media is tainted with a long list of guidelines. In a bid to keep their platforms more family-friendly, lots of different sites have put a ban on explicit content. As well as this, they’re also responsible for putting a wall up between you and underage users. This makes the lives of adult businesses much more difficult. When it comes to marketing in this way, make sure you’re conscious of your username, hashtags and that your content isn’t breaking any of the rules. Tricky, right?
In terms of which platforms to utilise, you should definitely be considering Twitter, Instagram and potentially OnlyFans. Instagram is a great platform for anything visual. What’s more, they have quite a young audience making it perfect for some adult companies. Meanwhile, Twitter have a very relaxed approach to the content shared on their platform. Whilst they don’t allow nudity either, adult companies still do well here. Unless you’ve been living under a rock, you’ll know OnlyFans is wildly popular amongst sharing adult content. Why not jump on the bandwagon whilst it’s still popular?
Public Relations
PR is an extremely valuable asset to any business however, lots of people overlook the power it has. One area of PR that does particularly well for adult businesses is influencer marketing. When done properly, gifting your products or collaborating with influencers can be a great way to get your name out there and attract new customers. An influencer is considered to be anyone with a large enough online following that they can influence them. This goes for influencing their purchases as well. One example of a company who often partake in this form of PR is Ann Summers. They are well-known for using reality stars for boosting their sales and this really works for them. There’s no reason this can’t work for you as well.
Crisis management is an area of business that lots of people forget about. Whilst the press can be a great way to get your brand exposure, you don’t want your name to be tied in with a negative story. Crisis management is all about preventing detrimental news stories from hitting the press or managing the fall out if the crisis has already happened. All in all, it’s a great way to plan for the future and insure your reputation.
Search Engine Optimisation
SEO is easily one of the trickiest areas of marketing for the average businessperson to understand. Despite this, you definitely shouldn’t be shying away from improving your Google ranking. When searching for anything on Google, you’re going to get hundreds of thousands of results. Regardless, the majority of people click on one of the first few options. Now imagine that you’re displaying on the third page of results when people search for your services. You’re going to be missing out on a whole load of website traffic if this is the case.
There are a number of ways to improve your ranking such as including meta-descriptions, setting your website up for mobile usage and content creation. The whole process can quickly become very time consuming. SEO is a very specialised area and one that it’s not advisable to attempt yourselves.
Why Now is the Perfect Time to Bring Onboard an Adult Entertainment Agency
Despite the difficulties, now really is one of the best times to work on marketing for your adult brand. No matter what sector you’re in, lockdown is guaranteed to bring a rise in demand for your services. The pandemic has meant that everyone is having to spend more time at home. Whether you’re isolating with your partner or stuck on your own, sex is on a lot of people’s minds. If nobody knows who you are, the likelihood of them finding you in a sea of competitors is low. You don’t want to be holding yourself back.
Contact the Team
If you’re passionate about growth for your business, we are too. We’re always excited to discuss marketing strategies with new clients and can’t wait to be a part of more projects. For more information on how we can help and to get in touch with our adult entertainment agency, click here!