13 Apr Adult Email Marketing Agency: How email marketing will change the game for your adult business.
On the lookout for an adult email marketing agency? Based here in the UK, Adult PR are one of very few marketing firms dedicated to helping brands within the sex industry. What’s more, we’ve also got 14 years of experience under our belt.
A one-stop-shop for all of your marketing needs, our team provide a variety of organic services to help you grow. From social media and PR, to search marketing, graphic design, and crisis management, we manage every element of our clients’ strategies in-house. What’s more, we’ve also got a plethora of client testimonials that showcase our hard work and dedication.
What is email marketing?
Email marketing is a form of organic promotion, targeted at keeping your customers in the know. This technique is a great way to subtly keep your brand at the forefront of your consumers’ minds, encouraging them to visit your website and make a purchase.
There are lots of different reasons a brand might want to send out a mass email. For example, you might have an upcoming sale or be launching a new range of products. Whatever your reason for this is, when done well, email marketing can be incredibly effective.
Key email marketing stats…
As of 2020, globally, there were 4 billion email users. This is projected to grow to around 4.37 billion by the end of 2023
Around 105 billion emails are sent globally each day
Research suggests that a whopping 99% of email users check their messages each and every day
58% of people look at their emails before scrolling on social media or reading the news
How email marketing will boost your brand
Email is a bit of an underdog when it comes to marketing, with lots of businesses overlooking its true influence. In reality, our adult email marketing agency has seen a multitude of brands benefit from this technique.
One of the biggest benefits of email marketing is its worldwide reach. If you’re looking to take your brand global, it can be difficult to know how to reach every segment of your market. Through the power of email newsletters, however, you can reach anyone and everyone, no matter where they are in the world.
Credibility is a vital element for all businesses to harness. When it comes to adult brands in particular, however, this really is make or break. Now more than ever, the general public are much more conscious of the companies they are supporting. What’s more, when it comes to something as private as your sex life, confidentiality
and trust is crucial. Email marketing is the best way to improve your organisations authority and establish your place within the market.
In addition to the above, this incredibly lucrative technique is also highly measurable, cost-effective, and brings your brand closer to its intended consumer. Ultimately, all of these benefits lead to one thing – higher sales. When you see greater demand, this will allow your presence to grow within the market, helping you to become a leader.
The process
In order for your email marketing strategy to work, we need someone to send the actual content to. When collecting personal data, we encourage our clients to comply with the most recent GDPR regulations. The best way to collect email sign-ups is through adding a function for this on your website. If this is something you require help with, we have an entire team of in-house web developers who can set this up for you.
Once you have an up-to-date mailing list, our adult email marketing agency can then get to work with ideation. We’ll get the whole team involved in this process, brainstorming bespoke ideas for driving traffic to your site. We’ll also ensure our approach is unique and aligns well with your brand. Our team are bursting at the seams with creativity. What’s more, they’re passionate about you receiving worth.
After running these ideas past you for approval, we can then begin writing the content for your newsletters. Our specialist content writers will work hard to adopt your tone of voice, keeping your email marketing campaigns in-line with your brand values.
Next up is design, the part of the email marketing that people often forget about. This is a key step in the process and once content has been approved, our designers can start working on developing the layout and feel of the email. Injecting creativity and personality, our adult email marketing agency will ensure the design fits with your branding and sends out the correct message.
In addition to all of the above, we’ll also monitor the progress of your email marketing campaigns. From here, we can then adapt and make changes to your strategy. This will help us to ensure you are receiving the best ROI possible and that conversion rates remain high.
Bolstering your marketing strategy
Alongside email marketing, you should also consider the other techniques that can support the growth of your brand. Social media, search marketing and PR are some of the most important to deliberate.
Social media is one of the best ways to boost credibility and develop trust, two characteristics that are crucial for survival. It can be difficult to build authority within the adult industry, especially with so many illegitimate businesses out there. This being said, a strong online presence and populated social media platforms will encourage this.
Search marketing is one of the easiest ways to improve the visibility of your website on Google.
Dependent on your niche, reaching the right audience can be tricky. With the help of tactics such as SEO, however, you’re brought one step closer to your target demographic. What’s more, this marketing solution will also help you to establish your place within your market, bringing you to the forefront.
In addition to the above, PR is another route you should consider investing in. known for its many benefits, a strong communications strategy will build brand presence, connect you with your audience, and help you reach untapped corners of the market.
Contact our adult email marketing agency
If you’re keen to know more about our processes and working with Adult PR, speak to one of our specialists. To reach a member of our growing team, just click here. Alternatively, you can also email our adult email marketing agency on [email protected].