10 Apr Adult Digital Marketing
The world of adult digital marketing can be a scary one. There are so many options to look at and so much to learn. Investing time into this area is a sure-fire way to elevate your brand. If you’re feeling a little overwhelmed by the prospect of building a marketing strategy from scratch, don’t fret. That’s where we come in!
Based in Essex, Adult PR are an established marketing and communications agency, helping brands within the industry to flourish. Day to day, we help all manner of X rated brands with building and implementing their marketing strategies. Whether this is a realm you’ve never ventured before, your existing team need a little direction, or you’re looking to revamp your entire marketing plan, we can help!
Understanding the difference between marketing and advertising
All too often, the lines between marketing and advertising become blurred. Despite this, it’s important that you know the difference between the two before investing within either area.
Marketing looks at how a brand communicates with their audience. It aims to both subtly and organically build the relationship you have with your consumers; boosting loyalty and encouraging sales. On the other hand, advertising in non-organic and is driven towards making a profit. The end goal of this technique is purely to make money and nothing else.
Whilst advertising may look more appealing from the surface, we can assure you, marketing is just as efficient (if not more) at making your business money. When you choose this direction you do, however, get the added bonus of customer retention, positive word of mouth, and a boost to your reputation! What’s not to like?!
Oh, and if that wasn’t enough to convince you, marketing is typically far more economical, even if you do look to outsource this to an agency.
Types of marketing
As we touched on earlier, brands have many options when it comes to adult digital marketing. With all of these in front of you, the whole process can seem a little overwhelming, if not daunting.
Nevertheless, it’s important you observe all your different options and whether these fit in line with your objectives. If you’re not sure, it can be helpful to reach out to a team of experts.
Below are some of the most popular marketing solutions…
- Content marketing
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Social media marketing
- Influencer marketing
In addition to the above, Adult PR also have specialist departments covering public relations, crisis management, graphic design, and website development too!
The benefits of marketing
Around the world, millions of businesses are investing in their marketing strategy, and for good reason. Earlier, we touched on how strong campaigns can help you to build your consumer relationships, encourage loyalty, and help you generate more sales. But the buck doesn’t stop here!
Marketing can also help you to…
- Reach new markets
- Speak to your existing customers
- Become a market leader
- Get ahead of your competitors
- Encourage repeat purchase/customer retention
- Build brand familiarity and your companies reputation
Why Adult PR?
When it comes to outsourcing your adult digital marketing, it’s vitally important that you choose a firm that aligns with your brand values. What’s more, that you’re investing in a team who know how to generate great results. With this in mind, you’re probably wondering ‘why Adult PR’?
Something that our clients like the most about us is our transparency and flexibility. If the pandemic taught us anything, it’s that every business plan needs to be adaptable in line with the current climate. During the many lockdowns, many of our clients decided to adjust where they were spending their budgets, moving this from event management to social media, for example. Unlike lots of other agencies, or one-service teams, we’re more than happy to change the distribution of your budget should this be in the best interests of your brand. What’s more, our integrity means that you can trust in our ability to deliver exactly what is promised (if not more!).
When you’re busy running a business, the last thing you need is 10 more people to check in with. At Adult PR, we are a fully integrated marketing and communications agency. This means that we can handle every aspect of your strategy, all under one roof. Should you wish, we’ll even assign one clear point of contact, simplifying the process for you!
When choosing an agency to help with your adult digital marketing, it’s vital that you’re working alongside professionals who know the industry. Given the taboo that surrounds this sector, journalists are busy watching like hawks for things to go wrong, leaving no room for error. At Adult PR, we have over 13 years of experience delivering strong strategies for adult brands. During this time, we have gained an invaluable insight into consumers and what they respond best to, giving us an edge like no other.
And if that wasn’t enough to tempt you, let’s talk about what you really care about – cost. When brands work alongside London agencies, they’re instantly hit with city prices. When you work with us, however, you benefit from extremely competitive pricing, without a dip in quality!
The bottom line is adult digital marketing is a full-time job in itself. There are lots of things to consider, millions of things to get clued up on, and a plethora of things that could go wrong. Nevertheless, the investment is always worth it. When you work with a team of experts, however, you get all the benefits of a strong strategy, without any of the difficulties!
Keen to know more about who we are and how we work? Why not get in touch? Our team would love the opportunity to tell you more about us and talk through your options. To reach one of our many specialists, just click here!