17 Jun Adult Digital Marketing: Our services and their benefits
Finding a credible adult digital marketing agency can be tricky, with lots of marketing agencies shunning the industry due to its taboo nature. Here at Adult PR, however, we believe in giving businesses within the sector a voice. It’s time sexual pleasure was normalised.
Based in the UK, Adult PR is an integrated marketing agency. We work with brands across the entire industry, with well over a decade of experience doing so. As such, you can have trust in our creatives and their ability to deliver.
The services we offer:
As a full-service adult digital marketing agency, we can help you with any aspect of your organic promotion. Whether you need our support across the board or just with a small element of your strategy, we’re here every step of the way. Below, we break down our core services:
Adult Digital Marketing Strategy building
Your adult digital marketing campaigns are only as good as your strategy sets them up to be. This is the first initial step and a plan of action for what is to come. Your strategy should detail a wide range of things, such as:
- The main aim of your marketing
- Your targets for the project
- Your budget
- How this will be split between services
- Your target demographic
- Any competitors and what they are doing with their marketing budget
- And much more!
When you work with us on your strategy, we will ensure we are placing sturdy foundations for your marketing campaigns. Not only will this give your team direction, but it’ll also ensure your message is heard loud and clear.
Search engine optimisation (SEO)
Ever wondered how websites rank so highly on Google? SEO is the fastest way to improve your visibility on search engines, enabling you to compete within your industry more effectively.
SEO works by optimising your website in a way that is well-aligned with search engine algorithms. When you work with Adult PR, we’ll make necessary modifications to the backend of your site to ensure you are meeting Google’s criteria. As a result, you’ll soon be climbing the rankings and reaching your target audience more effectively.
Additionally, we’ll also work on producing optimised content to regularly share on your site, giving the search engine more to crawl. We’ll also upload this on your behalf (once approved) and optimise this as we go. Our team have extensive experience within the adult industry and know exactly what your customers want to hear. We’ll address common pain points and offer the reader value in everything we do.
Pay per click (PPC)
Although organic search marketing (AKA, SEO) provides longer-term results, PPC is an amazing solution if you’re looking for quick results. Pay per click, also known to many as Google ads, allows brands to pay to appear higher on the SERP. As a result, you’ll soon start seeing increasing levels of traffic on your site.
Knowing how to create and set up a PPC campaign is easier said than done, as is understanding all the jargon. We’ll work alongside you to ensure you are ranking under the right keywords and targeting the right people. What’s more, we’ll also ensure that you’re utilising your budget in the best way possible and generating a high ROI.
Public relations (PR) and crisis management
Appearing in the press is a sure-fire way to boost your credibility. What’s more, operating within the adult industry, this attribute is an absolute must-have. Not to mention, having a contingency plan in place should you run into a crisis is never a bad idea either.
Here at Adult PR, we have a vast network of connections within the journalism field. This allows us to gain our clients vital, free publicity within industry-specific, local, and national press. We’ll work with you to understand what makes you stand out, your story, and your core values as a brand. From here, we’ll develop pitch angles, send these to journalists, and once picked up, write the article on your behalf. Furthermore, we’ll also chase these publications for publishing dates to ensure your guaranteed lead quota is reached every quarter.
It’s no secret that the adult industry is surrounded by stigma. With this in mind, crisis management is an insurance policy for those operating within this sector. When you work with our communications team, should you ever find yourselves in hot water, we’ll be here to help you minimise the fallout. Utilising our connections, we can undo some of the damage caused by negative press to protect your image and reputation.
Social media management and consultancy
Although not suitable for all brands within the adult industry, where applicable, social media is an incredibly lucrative marketing technique for businesses to consider. This technique is one of the most effective ways to generate positive word of mouth and reach new audiences. With its global presence, brands are granted the opportunity to take their products international.
When you work alongside the Adult PR team, we’ll advise you on exactly where you need to be. After identifying the right social platforms for you, we’ll then get to work creating content on your behalf. Each post will be optimised using relevant hashtags and will be shared at optimum times. We’ll also focus on building your following, engaging with your target audience to spread the message about your band.
For those of you working with a smaller budget, social media consultancy is the perfect option. What’s more, this is also handy if you already have an in-house team who are just looking for a fresh perspective and new ideas. When you work with our social team on this basis, we’ll provide regular, tailored, and up-to-date advice on how you can take your content to the next level!
You can’t expect people to remember your brand if you don’t have a clear message and a defined look. Even something as simple as having a signature colour is said to improve recognition by 80%. What’s more, you only have 0.05 seconds to make a good first impression!
In addition to adult digital marketing, Adult PR is also home to a team of talented graphic designers. From logo design, branded graphics, product packaging, and full branding projects, our team can help you to fine-tune every element of your image. Gone are the days of tacky and dated visuals. We’re here to help you stand out and make your mark!