19 Feb Adult Content Marketing: The Power of Multimedia
Based in the UK, adult content marketing is what we specialise in at Adult PR. We take our clients ideas and turn them into creative and unique content. No matter your message, we can help in portraying this to your target audience in a way that gets their attention. With 12 years of experience behind us, you won’t find a more dedicated team than Adult PR.
In addition to being experts in adult content marketing, we are also a full-service agency. This means we can offer our clients a complete turn-key service when it comes to their marketing strategy. With teams covering an array of areas, there isn’t any project too large for us to take on. Our growing workforce provides us with the perfect amount of time to dedicate to nurturing your brand. The services we currently offer include:
- Social Media Management
- Public Relations (PR)
- Crisis Management
- Search Engine Optimisation (SEO)
- Event Management
- Branding and Rebranding
- Website Development
What Is Content Marketing?
In short, adult content marketing refers to when a brand creates and distributes media to promote their good or service. This can take form in many different ways. This includes website development, branding, social media content and graphics. In addition, photography and videography too.
Powerful Adult Content Marketing Statistics You Need to Know
- Sales leads are tripled when using content marketing compared to traditional marketing.
- Reportedly, content marketing is 62% cheaper than other methods.
- 32% of consumers say they check a company’s social media profiles before visiting their website.
- The brain processes imagery 60,000 times faster than it does with text.
- 70% of marketing experts are investing time into content marketing.
Advantages of Content Marketing
The objective of all good marketing strategies is to increase the visibility of your brand. Likewise, this is the biggest benefit when implementing content marketing. Unlike text, imagery, graphics and videography are an effective way of grabbing someone’s attention. When scrolling through your feed, how often do you stop for posts without media? Exactly. This is because multimedia is usually far more digestible than other content forms. Therefore, it is far more eye-catching and convenient for us to consume.
Persuading consumers to sway from the brands they know, and love is tricky. When someone is looking for porn, they’re likely to head straight for PornHub. Similarly, someone looking for lingerie is going to visit Ann Summers and so on. This is because we’re often more comfortable utilising big-name brands. This is especially true when it comes to something as private as adult entertainment. Content marketing is a great way to make your brand more recognisable. This will go a long way in adding to your credibility and building trust.
Speaking of credibility, content types such as photography and videography allow you to showcase your skill. For instance, people aren’t going to want to buy a sex toy unless they know what it looks like. Whether it be for your website or social media platforms, content is vital. Moreover, sharing videos such as ‘how to’ guides will help your business feel more personable and professional. This creates a better connection with your audience.
Believe us when we say, these advantages are just the very tip of the iceberg. We may be bias but in our opinion, content marketing is the best thing anyone can do for their brand. In fact, it’s one of our most sought after services here at Adult PR.
The Difficulties That Come with Content Marketing
As I’m sure you are aware, there are lots of barriers put in your way when it comes to adult social media marketing. In fact, creating suitable content is where most of our clients struggle. With sex and pleasure (especially the female kind) still being heavily stigmatised, platforms are constantly tightening their restrictions. Last year, Instagram reconstructed their guidelines to reiterate their disallowance of explicit and implicit content. Something that is hard for adult entertainment companies to avoid. Despite this, do not let these hurdles deter you. Any experienced adult content marketing team will know the loopholes. Just because your content ideas may be restricted, this doesn’t mean social media marketing is impossible.
The adult industry is one that is heavily saturated with brands who are all trying to improve their visibility. This makes it extremely difficult to stand out from the crowd. One of the biggest issues we have seen is brands struggling to stay original. With so much content being produced, it’s easy to feel like everything has been done before. At Adult PR, our team are encouraged to bounce ideas off one another. As a business working in the creative industry, brainstorming is a tool we find invaluable. No matter your niche, our team are confident they can come up with ground-breaking ideas. What’s more, we have the evidence to prove it! You can read some of our case studies here.
Creating content is extremely time-consuming. Not only do you need to brainstorm ideas, but you then need to create the actual content itself. What’s more, if you are unfamiliar with the necessary tools, you will also need to make allowance for learning how to use these. In addition, attributes such as website development and branding are best left to the professionals. These require an expert eye and one with a fresh outlook on the brand. When working with our marketing agency, you benefit from a dedicated team. As a growing business, we promise to always allow plenty of time to be spent on helping your company flourish.
Contact Our Adult Content Marketing Specialists
If you’re still following this blog then we’re guessing you may be needing help with your content marketing. Whether you’re lacking inspiration or short on time, we can help relieve the burden. By working alongside our multi-award-winning firm, you can be confident you’re in safe hands. Not only are we friendly but we’re also communicative and customer service is our main priority. To reach the Adult PR team, click here.