01 Apr Adult Content Creator Marketing: How to stand out from the crowd
Looking for a team of experts in adult content creator marketing? Look no further!
Based in the UK, Adult PR are a specialist marketing firm who work around the globe, focusing on helping creators grow. Alongside beating the stigma around sex and pleasure, we find nothing more rewarding than seeing adult profiles excel. What’s more, we also love playing our part in the success of personal brands too!
Through the years, we have worked with a wide mix of adult businesses. From porn stars and camgirls, right through to sex toy retailers; it’s safe to say that we know the industry well. Further, we’ve even been awarded 16 accolades for our hard work too; including ‘Best PR agency’ and ‘Best social media agency’!
What is marketing?
For those of you who aren’t quite sure what marketing really is, this technique is like advertising, except far more organic. Not to mention, it costs less too!
A good marketing strategy looks at the best ways to reach your target customers and how you can build a rapport with them. It bridges the gap between you and your consumers and focusses on creating and strengthening your relationship. Providing your campaigns are well executed, you should be able to market to your audience without them knowing they are being sold too.
Marketing can take many forms. These include…
- Social media marketing
- Pay per click (PPC)
- Search engine optimisation (SEO)
- Content marketing
- Events
Naturally, you may not find all of the above techniques lucrative. The approach you take with your strategy and campaigns may look very different to that of your competitors. Later, we discuss the best options when it comes to adult content creator marketing specifically. However, for more tailored advice, we always recommend getting in touch with our team!
Why do I need it?
As an adult content creator, you may use platforms such as OnlyFan’s (or alternatives) to sell your services. If this is the case, it’s vital that you are marketing yourself externally if you want to grow your following.
Platforms like these are vastly oversaturated with a plethora of different creators offering similar content. Even if you do provide a niche within the market, there’s nothing to say this won’t become overpopulated in time too. Just like as a business, in order to stand out as an adult creator you need to be able to build your credibility. Further, you also need to make people aware of your existence in the first place too.
Through the use of press and social media, you are able to elevate your profile. These platforms bring you closer to your audience and places you in front of people you may not have thought to target. Marketing has many pros, from building your reputation, generating positive word of mouth, and driving traffic to profile and/or website.
Utilising Instagram, Reddit, and Twitter
When it comes to adult content creator marketing, a strong social media strategy is guaranteed to give you a huge boost. Platforms that you might find the most lucrative include Instagram, Reddit, and Twitter.
Social media is the perfect place to build customer loyalty and retention. Further, it’s also a great way to build a community too. Sharing teasers of your content online can quickly spread the word about your personal brand, piquing interest surrounding what you do.
When it comes to social media marketing, this process isn’t quite as simple as just sharing content, however. This process can actually become quite lengthy the more you grow, with adequate time needing to be dedicated to responding to your followers. In addition, with many platforms restricting both illicit and implicit content, it can be tricky to know what to post. If you’re struggling, our adult content creator marketing experts are here to help!
Generating positive PR
Whether we like it or not there is still an unfortunate taboo that surrounds sex and the adult industry. Despite this, journalists are often keen to share alternate views and show the world from another’s perspective. With this in mind, there is great scope for adult content creators to appear in some very popular publications. That is, providing you know where to look of course.
Arguably, press appearances are something that you could find yourself. This being said, knowing where to start and building rapport with top-tier journalists can be tricky. Not to mention, when personal brands reach out to reporters directly, this typically incurs a hefty charge. In comparison, we can seek opportunities on your behalf that are completely free.
As PR professionals, we have spent a lot of time building connections with journalists. Over the past 12 years, we have built a huge network, allowing our clients access to unique and invaluable exposure opportunities.
What to look out for when hiring an adult marketing agency
When it comes to adult content creator marketing, hiring the right agency is vital. Afterall, you need to be able to trust this team with the future of your personal brand. One wrong move could tarnish your image indefinitely. Comparatively, choosing a credible agency could just be the making of your entire business.
Below, our team have listed a few key characteristics to be on the lookout for when searching for the perfect agency…
- Direct experience within your field
- Knowledge of your main consumer group
- Good communication skills and frequent reporting
- Contract terms you’re comfortable with
- Flexibility and transparency
Contact us today!
The bottom line is, whilst it is possible to carry out your own marketing, this can quickly become a full-time job in itself. Of course, this would leave little time to do what you do best. With this in mind, looking to an agency for help will be a sure way to avoid spreading yourself too thin.
If you’re keen to learn more about adult content creator marketing and how we work, why not get in touch with one of our specialists? We’d be more than happy to chat!
To reach a member of our team, just click here.