10 Dec Adult Affiliate Marketing: Utilising influencer platforms
When it comes to adult affiliate marketing, it’s important that you are choosing the right people to represent your brand. After all, the last thing you want is to do is work with an influencer who has a questionable reputation! Therefore, it really does pay to work alongside an agency who know where to look when carrying out due diligence.
At Adult PR, we have been helping X rated brands to formulate the perfect influencer strategies since 2009. Realising its potential all those years ago, we have seen first-hand just how lucrative this method can be for the right candidates. Whether you sell used underwear or sex toys, we’re confident that you can find the real value in what this technique has to offer.
Interested to know more? Keep reading!
What is an influencer?
For those of you who feel a little lost when people mention influencers, it helps to think of these individuals as a type of ‘new age’ celebrity. These days, people are able to find fame through sharing their talents on a wide variety of different platforms. Namely Instagram, YouTube, and TikTok.
An influencer can be defined as any individual who has a large following (and engagement rate) on their social media. Creators typically have a main focus for their content, be it makeup, gaming, female health, or even self-acceptance.
Like with most things, these creators can be categorised based on the size of their audience. The term ‘Micro Influencers’ typically refers to any creator with between 10-100k followers. Once you exceed this bracket, you then enter into the ‘Macro Influencer’ category (100k-1 million). Finally, you then have what are known as ‘Mega Influencers’. This refers to any individual with over 1 million followers on a social media platform.
What is influencer marketing and how does it work?
Naturally, some influencers have been more successful than others in growing their audience. Over time (and with a lot of consistency), these followers soon turn into a community. Before you know it, creators have a huge following of loyal fans who truly value their opinions and beliefs. For brands such as yourself, this opens up a whole new opportunity for promoting your products.
There are a variety of different types of influencer marketing, from gifting and paid collaborations, right through to brand ambassadorship. Additionally, adult affiliate marketing goes hand in hand with these techniques too. Which route you choose to go down usually depends on a range of factors, from budget, right through to your aspirations for the project.
Gifting and paid collaborations usually work by sending your products out to influencers in return for exposure on their platform. Typically, these creators will share your brand via a grid post, a video, or even on their story. Gifting opportunities don’t require payment, however coverage on their profile isn’t always guaranteed. Additionally, these kind of campaigns are usually targeted at smaller creators too. Meanwhile, paid collaborations usually require some kind of contractual agreement to post, however the audience of said influencer is usually much larger.
Brand ambassadorship goes one step further than a one-off collaboration. When a business decides to go down this route, they are essentially enlisting the creator in question to become the face behind their brand. These individuals are usually contractually obliged to post about your product/service regularly, get involved with campaigns, and act as a spokesperson at events.
How does adult affiliate marketing work?
Affiliate marketing is a concept that often goes hand in hand with gifting, paid collaborations, and brand ambassadorship. Usually, this is where an organisation gives influencers a unique discount code to share with their audience. This acts as an incentive for their followers to make a purchase and in return, the creator receives a small commission every time this is used.
Affiliate marketing is a great way to measure how lucrative your influencer campaigns have been. This can be useful when it comes to deciding who to work with again in the future. Furthermore, offering a discount to potential customers is only going to make them feel valued, persuading them to buy.
How can influencer marketing strengthen my brand?
When it comes to influencer marketing, there aren’t many brands out there that won’t find this technique at least somewhat lucrative. When implemented correctly, these kinds of campaigns boast a multitude of advantages and can contribute massively to the overall strength of your brand.
Perhaps one of the most important things to mention is the effect that influencer marketing can have on customer loyalty. Depending on which area of the adult industry you specialise in, a strong strategy can be incredibly effective when it comes to repeat purchase. Of course, this will provide your brand with better financial stability for the future.
Additionally, utilising the right influencers will also help you to get ahead of those within your market by giving your brand the exposure it deserves. Further, it will also help you on your way to becoming a leader within your niche. As an adult brand, visibility has never been so important.
Believe us when we say that this really is just the tip of the iceberg. Additionally, a strong marketing strategy will also drive more traffic to your website, improve your reputation, and build brand recognition, among other things.
Which route is best for me?
Realistically, the route you decide to choose is going to be a decision that you need to make with your chosen marketing agency. There is no ‘one size fits all’ approach and no two strategies will ever look the same. It’s important that you don’t fall into the trap of thinking you need to be doing the same as your competitors.
If you are a small brand with a limited budget, gifting paired with adult affiliate marketing is definitely going to be the most advisable route. However, should you have a larger allowance for this project, you may want to consider other options such as paid collaborations or brand ambassadorship.
What is does an influencer marketing agency do?
As a specialist marketing agency within the adult industry, there are lots of different things that we do day to day. First and foremost, we dedicate a lot of time to nurturing the relationships we have already built within the influencer world. Additionally, we will also look to connect with new creators, broadening the horizons and opportunities for our clients.
We will also carry out competitor research and take a look at what others are doing within your market. Whilst you should never copy other brands, this can be a good way to gauge what works well and what to avoid!
Finally, it also our job to build, implement, and manage your influencer campaigns. From start to finish, we will help you to ensure everything runs smoothly. From choosing the right creators to promote your brand, to staying in constant communication with them, we’ll leave no stone unturned.
Want to know more about adult affiliate marketing?
Still feeling a little lost? Want to know more about how to implement an influencer marketing campaign? For additional info and guidance, get in touch by clicking here! We can’t wait to hear from you!