A Guide to Marketing for Erotic Massage - Adult PR
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A Guide to Marketing for Erotic Massage: Making Waves Within a Saturated Industry

Image of someone receiving an erotic massage

A Guide to Marketing for Erotic Massage: Making Waves Within a Saturated Industry

In the oversaturated sexual wellness industry, standing out is essential. Marketing for erotic massage isn’t just about attracting new clients. It’s about delivering a unique experience from start to finish, keeping them coming back for more. It’s also about establishing your brand as the best in the business, helping you to reach the forefront of your industry.

In this blog, we’ll delve into the intricacies of marketing for erotic massage, offering insights and tips to help you navigate the adult industry. Whether you’re just starting out or looking to refine your approach, our expert advice will guide you toward building a successful and reputable business.

Identifying Your Target Market

Erotic massage is becoming more and more popular among mainstream audiences. With this in mind, it’s crucial that you’re taking this into consideration when it comes to your marketing. Knowing who your target demographic is will help you to improve the visibility and effectiveness of your campaigns going forward. Updating your audience segmentation model regularly will help you to ensure everything is well-aligned. 

Building a Strategy

Your marketing strategy is the foundation of every campaign you run. As such, we always recommend our clients have some kind of plan in place if they want to optimise their/our efforts.

When you work with Adult PR, our team can help you put together a comprehensive marketing plan that will allow everyone involved to bring your business to market without fault. This process involves lots of different moving parts, such as initial research, campaign ideas, audience refining, and goals.

Anyone who you would like to work on your brand should be able to pick up your marketing strategy and understand your vision.

Marketing for Erotic Massage: Focus Areas

When you work with Adult PR, within your strategy, we will outline key areas of focus when it comes to marketing. A few examples of the kind of techniques we anticipate you may benefit from can be found below:

Search Engine Optimisation (SEO)

One of the first places people will go to find an erotic massage parlour is Google and with this in mind, making sure you’re ranking well is going to be crucial. 

Localised SEO is going to be key, with a focus on driving site traffic from those in the approximate area. This can be done through targeted keywords and content. When you work with our marketing for erotic massage experts, we’ll help you to create new content for your website that addresses customer pain points and answers any questions they may have. We’ll also work on your current site and copy in addition to this, allowing for maximum impact.

Search engine optimisation has a plethora of benefits, including all of the below:

  • Better site visibility
  • Increased sales/enquiries
  • Improved credibility
  • Boosted brand presence

Public Relations (PR)

As we mentioned earlier, erotic massage is growing in popularity and naturally, it’s a topic people are interested in reading and learning more about. As such, PR is a must-have for brands looking to improve their visibility.

Our team of communication specialists will utilise their extensive list of contacts to secure your brand high-quality coverage in mainstream and industry specific publications. We’ll look for editorial (organic) coverage in digital publications, ensuring there is the added value of backlinks where possible. Back links from credible sources (such as well-known publications) will aid your SEO strategy, improving your domain authority.

Public relations has a plethora of benefits, including all of the below:

  • Increased exposure 
  • Backlinks for improved SEO
  • Heightened brand authority
  • Visibility among a range of demographics

Social Media

Social media is a powerful tool in today’s society. In fact, a recent study suggested that an increased number of people are now turning to social platforms to answer their search queries rather than engines like Google. According to this research, 47% of those aged 25-34 frequently take part in what is known as ‘social searching’. This decreases slightly to 43% among the 35-44 category and 36% among 45-54 year olds. 

With the above data in mind, utilising platforms such as X, Instagram, and TikTok will be essential for taking your erotic massage brand the extra mile. This being said, implementing a strong social media strategy takes persistence, time, and creativity by the bucketload. If this is something you’re struggling to find time to manage, it might be time to consider outsourcing to specialists in marketing for erotic massage.

Social media has a plethora of benefits, including all of the below:

  • Improved reputation
  • Better customer service
  • Boosted brand image
  • Exposure to wider audiences

Why Choose an Adult PR?

Our team knows the adult industry better than most. Unlike a generic marketing agency, we understand your consumers and the restrictions that come with adult marketing. What’s more, we never shy away from writing about spicy topics!

At Adult PR, we’re so confident in our team’s ability to deliver outstanding results that we don’t feel the need to tie our clients into long contracts. What’s more, we also offer a guarantee for our PR service too! Customer service is important and at the end of the day, we want our clients to stay with us through choice. And most do!

We serve businesses across the globe, with extensive experience marketing to UK, European, US, and Asian markets. So, whether you’re a small local company or an international brand, no project is too big (or small)!

Contact Us

To speak to one of our experts about marketing for erotic massage and the packages we have available, get in touch today by clicking here! We can’t wait to hear from you!