5 Main Benefits to Adult Social Media Marketing
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5 Main Benefits to Adult Social Media Marketing

social media for the adult industry

5 Main Benefits to Adult Social Media Marketing

If you’ve ever used online platforms such as Instagram, Twitter, or Facebook, you won’t need us to tell you just how powerful adult social media marketing can be. This area of promotion has the opportunity to skyrocket sales and build a stronger future for your brand.

Here at Adult PR, we are an industry-leading, trusted, and modern marketing and communications agency. Specialising in a whole host of promotional techniques, our team are partly responsible for the success of hundreds of adult brands worldwide. We work with businesses globally, helping them to open doors that would otherwise remain closed.

What is social media marketing?

Before we delve too deep, it’s important that we all understand what we mean when we say ‘social media marketing.’

Social media marketing agency for porn brands

Marketing on social media is a way for businesses to make some noise within their industry. This technique utilises online platforms with established audiences as a way to reach wider consumer groups. The most commonly used applications for this kind of marketing include LinkedIn, Facebook, Instagram, and Twitter.

Every business has different objectives. Additionally, their social media strategy may also differ greatly from that of their competitors too. We cannot stress enough that this is normal. It’s always important to remember that just because one person is doing something, doesn’t mean everyone needs to be following suit.

Key statistics

Before we dive into the many benefits of adult social media marketing, let’s start with some simple statistics…

  • Reportedly, 45 million people use social media actively within the UK alone
  • More than half of the world’s population (4.62 billion) use online social platforms
  • The average social media user spends around 2 hours and 27 minutes on social media every day
  • India has the highest screen time when it comes to social media, according to a study

So, what can social media do for my business?

And now, to answer the question you’ve all been waiting for – what can adult social media marketing do for you? In all honesty, this technique has a plethora of benefits, many of which we won’t have time to talk about today. This being said, below, we’ve listed a few of the most important ones to note…

Boosted credibility

Since the beginning, the adult industry has unfortunately been littered with illegitimate brands. With this in mind, consumers are naturally a lot more cautious when browsing for adult products or services online. As such, it’s vital that you are able to build your businesses credibility, putting potential customers minds at ease.

Having a solid presence on social media always looks good, no matter your niche. By posting images of your products on Instagram or sharing industry news on Twitter, you’re able to position yourselves as an expert in your field.  

Increased product interest

It’s simple. People can’t get excited about your products if they don’t know they exist.

Social media is a great platform for generating brand exposure. If you do all of the right things and follow all the tricks in the book, you should find your posts landing in front of new audiences. What’s more, by teasing new product releases or sharing more information about the service you provide, you’re able to drum up more interest in what you’re offering. This will drive more traffic to your website (or physical store), boosting your conversion rate. 

Positive word of mouth

When looking to buy a new product or try a new service, the first people often look is review platforms. This being said, nothing can ever really beat the good, old-fashioned word of mouth. 

Social media allows businesses to have a bit of fun and truly reflect their true personality, as well as their brand values. In doing so, you’re able to share memorable and shareable content that gets people talking. Before you know it, everyone will be discussing your products, providing free advertisement for your brand.

Easily trackable

One of the many perks of adult social media marketing from a business perspective is how easily trackable these types of campaigns can be. As part of your marketing strategy, you should’ve identified a number of SMART objectives for this project. Through the help of social media analytics, your team are able to observe your feeds performance against these targets, helping them to determine whether or not any changes need to be made.

Analytics and insights are an incredibly useful tool and allow marketing teams to notice trends in the content they are putting out. For example, from this data you should be able to pinpoint the types of posts that perform well and vice versa. From here, you can then streamline and optimise this process.

Dominating your industry

As we mentioned earlier, social media has an astronomical audience, allowing your message to reach both new and existing customers. Unlike traditional marketing, social media has a global presence, furthering your marketing potential.

With the internet introducing us to so many new brands, both mainstream and adult, the amount of options we have can be a little overwhelming. It’s for this reason that many people find themselves sticking to the brands they know or that have been recommended to them. Unless your name is one that has been heard by many, this means that lots of your potential customers may be landing on the doorsteps of your competitors. Social media, however, offers a platform for businesses to get recognised by the masses. When this is taken full advantage of, your brand could even end up dominating your industry.

Bolstering your social media strategy

In addition to adult social media marketing, the Adult PR offices are home to multiple departments covering your every need when it comes to your communications strategy. Other areas we can help with include…

  • Graphic design
  • Website development
  • Event planning and management
  • Search engine marketing (SEO & PPC)
  • Crisis management
  • Public relations 
  • Influencer marketing

Getting in touch

Interested in knowing more about adult social media marketing and how we can help you launch unforgettable campaigns? Get in touch today by clicking here!