15 May Porn Marketing: The Ins and Outs
Porn marketing- The porn industry is gradually becoming less taboo and more accepted within our society. People are watching it, talking about it and even making a profit out of it. You hear less conservative opinions and more interest in the industry. After all, where there’s money, there’s curiosity.
Furthermore, with the potential to make a huge profit, the porn business has grown over the years and the industry has become incredibly competitive. So, with over 50,000 different porn sites, what’s going to make yours stand out from the competition?
SEO
With over a billion Google search results for the word ‘porn,’ driving traffic to your website will be the most time-consuming element of promoting your service. But, to appear at the top of a page search, you’ll need persistence and consistency to see results and a bit of patience, as this won’t happen instantly!
Social Media
Just like many other successful business owners, you can also find profit within the billions of social media users. But you have to remember that any explicit content that is shared has to comply with the specific guidelines of the business or platform. So you will have to tread carefully as breaking the rules can get your account banned or blocked.
Public Relations
Getting your brand in the media can be extremely difficult, especially if you’re in the sex industry! You may find yourself already fighting controversial opinions regarding porn, let alone battling the front pages of the media! Consider hiring a professional PR agency to prevent any backlash on your representation and branding. A porn PR agency such as Adult PR will ensure your brand is positively represented.
Design
With an industry as big as porn, your website will need to grab your visitor’s attention almost immediately. If your website is not up to scratch, you’ll be at risk of losing potential customers. Also, first impressions always count, so consider updating your images; navigation and content to stand out from the crowd.
What if your efforts aren’t working?
Trying to crack porn marketing can seem almost impossible due to the vast expanse of competitors you’re up against. However, as discussed above, there are some methods you can use to organically grow your brand awareness and audience. Here are 3 reasons why your porn marketing is not working and how you can fix it!
Porn website search engine optimisation isn’t showing results.
One of the most common issues we find when it comes to marketing for the adult industry is porn website SEO… or lack of it. SEO for your porn site is one of the most effective ways to begin ranking on popular search engines organically.
If you’re not employing SEO techniques already, how do you start? To start, you need to create a list of around 20/30 keywords which are specific for your company. You can then begin to include them in your website copy; in product descriptions and in your blog posts.
Your porn social media accounts aren’t showing engagement.
As detailed above adult social media marketing is one of the most difficult to attain results- due to community guidelines. Each platform is slightly different regarding the posting of adult content. Also, if you’re not careful, your account may be suspended or shadow-banned.
How can you minimise this risk? There are other ways you can promote your business on social media without having to be explicit. You could run a social media campaign for your followers that’s safe for work. Alternatively, you could get creative with your content and post tips and tricks.
Publications aren’t interested in your porn PR.
When it comes to porn PR, you may struggle to get your articles in publications due to the fact that your angles may not be as newsworthy as other stories.
How can you secure features in publications? The most effective way to ensure your porn brand is featured in publications is to hire a porn marketing and PR agency. A porn PR agency will have a little black book of journalists and media contacts that they can pitch article angles to. Resulting in your brand being written about in a positive way.
A brief history lesson.
Believe it or not, pornography has been around way before video cameras and a strong internet connection. However, there have been some dramatic changes to porn marketing thanks to the creation of the internet.
Where it all started.
Porn has been around for centuries. However, visual pornography made its first appearance in the 1800s, when erotic novels went to print. porn marketing was unheard of in the 19th century as porn was confined to erotic books. The subject was also still a very taboo one. In 1846, the first pornographic image appeared and by 1896. French filmmakers started to create short; silent erotic clips. However, these were all heard about via word of mouth before being seen in public viewings.
How has it changed?
With the invention of the internet and the digital camera, porn has dramatically shifted from a public affair to more of a private experience. This was helped with the likes of online websites and DVD rentals. Of course, the general topic of sex is dramatically less of a taboo subject compared to previous centuries; thanks to the evolution of technology and digital marketing.
The changes in porn marketing.
With the gradual introduction of adult industry marketing; SEO for porn websites and porn social media accounts, it is incredibly easy to grow brand awareness if you have perseverance and are targeting the right markets.
As you can see from the above the porn industry and the way we market it has come a long way since silent films.
If you would like more information about how Adult PR, porn marketing agency can help you, get in touch today.