Why The Champions League Pitch Invaders Was Good Porn PR

Last week, a Kinsey Wolanski stole the headlines by streaking at the Champions League final in a swimsuit promoting a porn site; Vitaly Uncensored.

Vitaly Uncensored is an X rated site, promising wild pranks, tits and ass with no rules. Since leaping onto the pitch, the brand has shot to fame; gaining thousands of people onto their sites and social media platforms within hours.

As a porn public relations agency, Adult PR believe this was a stroke of genius by Vitaly Zdorovetskiy. Here’s why the pitch invasion was an effective form of porn PR and how it benefited their brand.

Why This Was Effective

Vitaly Uncensored’s porn public relations stunt was incredibly effective. According to Apex Marketing Group Analytics, Vitally Uncensored gained around $3.97 million in advertising; simply for running across the pitch for less than a minute. In addition to this, Kinsey Wolanski’s euro antics sent her Instagram followers soaring within an hour.

Despite the fines they received for the publicity stunt, Vitaly Uncensored created an successful advertising campaign; due to the potential revenue and brand awareness gained from it.

What We Can Learn From This

So what can brands learn from Vitaly Uncensored? Over the top, attention grabbing PR stunts are a great way to generate buzz for your brand; especially around the time of a big sporting event. When it comes to marketing the sex industry, PR stunts don’t need to be terribly unique. They just need to target the right people, who have the power to spread the message you’re pitching; and nobody spreads news quicker than football fans!

Hire a Porn PR Agency

In order to boost brand recognition in the over-saturated world of adult content, brands will need to think big and outside the box. But coming up with an effective campaign can be difficult. At Adult PR, porn PR agency, we pride ourselves on offering bespoke sex industry marketing campaigns that raise both brand awareness and consumer engagement for your business.

For more information about our services, get in touch with our expert team today.

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